We Ask People What They Think
Company
Morning Consult is a global market intelligence company built on daily human measurement. We conduct more than 30,000 interviews every day, putting current opinion in historical and market context, and designing expert primary research around clients’ unique business needs. We deliver that intelligence through our platform as well as directly in the AI tools clients already use, with dedicated support for interpretation and decision-making.
We Ask People What They Think
Company
Morning Consult is a global market intelligence company built on daily human measurement. We conduct more than 30,000 interviews every day, putting current opinion in historical and market context, and designing expert primary research around clients’ unique business needs. We deliver that intelligence through our platform as well as directly in the AI tools clients already use, with dedicated support for interpretation and decision-making.
We Ask People What They Think
Company
Morning Consult is a global market intelligence company built on daily human measurement. We conduct more than 30,000 interviews every day, putting current opinion in historical and market context, and designing expert primary research around clients’ unique business needs. We deliver that intelligence through our platform as well as directly in the AI tools clients already use, with dedicated support for interpretation and decision-making.
Our History
A Global Sample Infrastructure
We built our technology-enabled sampling platform to draw from a large, vetted network of panel partners rather than a single panel. It holds every day’s sample to population strata built from each country’s census. That gives clients a sample that is representative before weighting, stable from one day to the next, and never limited by the reach of any one panel. We match that scale with quality controls at the point of collection: digital fingerprinting, deduplication across suppliers, fraud screening, secure single-use survey links, and attention and timing checks in every interview.
Always On Data
In October 2016 we began interviewing Americans every single day, asking a growing number of consistently-tracked questions about brands, the economy and politics. Daily tracking expanded to 15 countries in 2018 and to more than 40 in 2021. Today our always-on tracking runs in 50+ countries, with 30,000+ interviews a day across thousands of brands. Along the way our data has been leveraged by central banks around the world including the U.S. Federal Reserve to make mission critical economic decisions. Additionally, our tracking is now used to forecast the quarterly results of public companies.
A Custom Research Business
To meet the complex needs of today's advanced enterprise, we built a custom research business that uses the same infrastructure, with expert researchers designing every study around our clients’ questions. Rapid pulses return in as few as six hours; ongoing programs track brand, reputation and advertising over time; deeper work covers positioning, pricing, segmentation and messaging. It runs in 100+ markets, reaches consumer and B2B audiences alike, and rests on methodology that was built in polling, where every forecast is checked against the result.
AI Workflows
In 2025 we were one of the first platforms to launch AI chat on our platform, and in 2026 the AI Connector brought Morning Consult data directly into Claude, ChatGPT and the other AI tools clients work in every day. Every answer is grounded in retrieved records and cites its source, so the speed of AI comes with the provenance of primary research.
A Global Sample Infrastructure
We built our technology-enabled sampling platform to draw from a large, vetted network of panel partners rather than a single panel. It holds every day’s sample to population strata built from each country’s census. That gives clients a sample that is representative before weighting, stable from one day to the next, and never limited by the reach of any one panel. We match that scale with quality controls at the point of collection: digital fingerprinting, deduplication across suppliers, fraud screening, secure single-use survey links, and attention and timing checks in every interview.
Always On Data
In October 2016 we began interviewing Americans every single day, asking a growing number of consistently-tracked questions about brands, the economy and politics. Daily tracking expanded to 15 countries in 2018 and to more than 40 in 2021. Today our always-on tracking runs in 50+ countries, with 30,000+ interviews a day across thousands of brands. Along the way our data has been leveraged by central banks around the world including the U.S. Federal Reserve to make mission critical economic decisions. Additionally, our tracking is now used to forecast the quarterly results of public companies.
A Custom Research Business
To meet the complex needs of today's advanced enterprise, we built a custom research business that uses the same infrastructure, with expert researchers designing every study around our clients’ questions. Rapid pulses return in as few as six hours; ongoing programs track brand, reputation and advertising over time; deeper work covers positioning, pricing, segmentation and messaging. It runs in 100+ markets, reaches consumer and B2B audiences alike, and rests on methodology that was built in polling, where every forecast is checked against the result.
AI Workflows
In 2025 we were one of the first platforms to launch AI chat on our platform, and in 2026 the AI Connector brought Morning Consult data directly into Claude, ChatGPT and the other AI tools clients work in every day. Every answer is grounded in retrieved records and cites its source, so the speed of AI comes with the provenance of primary research.
Meet Our Founders
Michael Ramlet
Before Morning Consult, Ramlet was a principal at Purple Strategies, and he holds a bachelor's degree from the University of Minnesota's Carlson School of Management, where he has also taught as an adjunct lecturer.
Kyle Dropp
Dropp is a survey researcher by training. He holds a Ph.D. in political science from Stanford, worked in The Washington Post's polling unit before graduate school, and served as an assistant professor of government at Dartmouth College.
Alex Dulin
As Chief Technology Officer, Dulin leads Morning Consult's engineering and product technology teams, from the daily data-collection infrastructure to the AI systems now built on top of it. He holds a bachelor's degree in political science from the University of Rochester.
Measured against real-world outcomes
Morning Consult began in political polling, where every forecast is tested against the result. Today our data is cited and used by researchers across the Federal Reserve, has ranked first for accuracy among alternative datasets in forecasting public-company earnings, and is validated against the outcomes businesses care about, from spending and travel to brand equity and sales.
Measured against real-world outcomes
Morning Consult began in political polling, where every forecast is tested against the result. Today our data is cited and used by researchers across the Federal Reserve, has ranked first for accuracy among alternative datasets in forecasting public-company earnings, and is validated against the outcomes businesses care about, from spending and travel to brand equity and sales.
Measured against real-world outcomes
Morning Consult began in political polling, where every forecast is tested against the result. Today our data is cited and used by researchers across the Federal Reserve, has ranked first for accuracy among alternative datasets in forecasting public-company earnings, and is validated against the outcomes businesses care about, from spending and travel to brand equity and sales.
30,000+
Daily Interviews
A continuous stream of human measurement, capturing shifts as they happen every day.
100+
Markets
Consistent measurement across markets, so you can see whether a shift is local or global.
100M+
Historical Interviews
Over a decade of connected data, providing one of the richest longitudinal foundations for understanding whether change is new, meaningful, or part of a wider shift.
30,000+
Daily Interviews
A continuous stream of human measurement, capturing shifts as they happen every day.
100+
Markets
Consistent measurement across markets, so you can see whether a shift is local or global.
100M+
Historical Interviews
Over a decade of connected data, providing one of the richest longitudinal foundations for understanding whether change is new, meaningful, or part of a wider shift.
30,000+
Daily Interviews
A continuous stream of human measurement, capturing shifts as they happen every day.
100+
Markets
Consistent measurement across markets, so you can see whether a shift is local or global.
100M+
Historical Interviews
Over a decade of connected data, providing one of the richest longitudinal foundations for understanding whether change is new, meaningful, or part of a wider shift.
Want to learn more?
We serve the world's leading brands and work with the world's best market intelligence professionals. Let's connect.
Want to learn more?
We serve the world's leading brands and work with the world's best market intelligence professionals. Let's connect.
Want to learn more?
We serve the world's leading brands and work with the world's best market intelligence professionals. Let's connect.