Insights

What Decision Intelligence can do for insights teams

Business intelligence platform for insights teams

Identify market opportunities

 

Our solutions go beyond business intelligence. We’ll uncover unmet consumer needs and underserved buyer groups so you can develop offerings that capitalize on these gaps.

Develop a data-driven product launch strategy

 

Our survey technology offers daily insight into your customer base, enabling you to build a business development strategy that adapts to the ever-changing market.

Business intelligence platform for building a product launch strategy
Graph conveying shopper trends

Reposition products and services

 

By surveying target audiences daily, our technology surfaces developing shopper trends. Your team can provide recommendations that address the current moment — not the previous quarter.

Win over the “swing voters”

 

Design a business development strategy that targets lukewarm consumers, the ones who are neither loyal nor averse to your brand. We’ll help you shape offerings that turn them into repeat customers.

Graph conveying brand loyalty

Pivot strategy when required

 

Merging brand insights with economic indicators, our technology will give you the foresight you need to pivot strategies during unexpected macroeconomic shifts.

Capture representative data on niche audiences

 

Our breadth and depth surpass conventional business intelligence: Your team can learn about nearly every audience that matters to your brand in more than 100 countries.

Graphic conveying representative data on global audiences

Let’s talk about how Decision Intelligence solutions can work for your team.

Why insights teams need Morning Consult

We build customized solutions for insights professionals, providing both raw data and actionable insights. With our technology, you’ll have:

Custom market research

Key metrics on demand, custom research in 48 hours

 

Our brand tracking is updated daily in the Morning Consult Intelligence platform, and we field custom surveys, even of hard-to-reach populations, in less than two days.

Raw data on target consumers in days, not weeks or months

 

We’ll send the raw data for your own analyses almost as soon as a survey closes. Our proprietary API also allows for fast access to our syndicated data, without having to wait on a request.

Morning consult business intelligence platform
Graph containing data on purchase decisions

Audience profiles covering behaviors, finances, politics and more

 

Our technology builds holistic profiles of your target audiences. With these portraits, you’ll be able to guide senior stakeholders in making customer-centric decisions — not ones based on anecdotes or opinion.

A full-service team available for coaching and support

 

Though we survey quickly, we take our time with the methodology. Our analysts will walk you through every step, guiding your teams through leveraging the insights in their individual roles.

Representation of Morning Consult software product

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Featured case study in business development strategy

Morning consult case study

Walmart case study

 

Walmart is providing employees across markets with actionable insights that spark greater creativity in solving the world’s increasingly complex questions.

Download

 

Our latest news and analysis for insights teams

Explore our reports and stories on retail and e-commerce, created using our high-frequency survey technology.

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