What Decision Intelligence can do for finance teams
Forecast demand and sales
Our technology anticipates consumer behavior in your industry, priming you to take advantage of clear market gaps, instead of wasting time and money on transitory trends.
Predict consumer behavior
Anticipate how general consumer trends will affect your specific segments through our daily tracking technology, which captures more than 100 demographics and psychographics.
Strategize for market entry
Leverage our predictive consumer analytics to develop a strategy for entering new markets, encompassing the right timing, audiences, sales tactics and marketing plan.
Invest with foresight
Through our demand forecasting technology, you’ll gain clarity on which investments will yield the strongest returns — whether it’s a new product, segment or geography.
Respond to global crises
We’ll equip your team to respond to economic crises with our future-focused economic data and predictive understanding of consumer behavior.
Leverage the consumer voice
Bring the consumer voice into your forecasting with our daily tracking of consumer sentiment, spending, inflation expectations and more.
Let’s talk about how Morning Consult’s solutions can work for your team.
Why finance teams need Morning Consult
We build customized solutions for finance professionals, helping them plan for growth while preparing for challenges. With our technology, you’ll have:
Hassle-free data comparison across markets
Compare economic data across geographies and categories, instead of relying on disparate sources with inconsistent methodology.
Real-time understanding of how major events impact consumer spending
Track specific consumer segments’ financial well-being and economic behaviors — daily, weekly or monthly. With us, you won’t have to wait to get high-quality economic intel.
On-demand access to key market data through our API
Access consumer research on demand using our proprietary API, which gives your team fast and seamless access to economic data. No need to wait on a request.
Insight into trends among employee groups
Create a more desirable and responsive workplace through a deeper understanding of how your staff perceive their financial situation, employer and the economy overall.
Not ready for a product demo but still want to learn more?
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Featured case study in corporate finance
Cox Automotive case study
Cox Automotive’s leaders are charting a more accurate course for building data into strategic plans through our action-oriented economic insights.