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Brands & Marketing

Industry Analyst Reports

Brand Intelligence

2023 Q1 Publication Schedule

Advertising & Social Media

Gen Z

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

Analysis
Social Media

Facebook Favorability Slightly Improves Following Announcement That Trump’s Ban Will End

Article
Social Media

Most Americans Don’t Like Where Social Media Platforms Are Headed but Still Aren’t Interested in the Alternatives

Article
Gen Z

Gen Z Has Very Mixed Feelings on Targeted Ads, Branding Changes

Article

Featured

Grocery

The State of Food & Beverage Report H1 2023

A look at the major factors influencing consumers’ food and beverage choices today

Analyst report

Recent

Fandom

The Taylor Swift Fandom Is White, Suburban and Leans Democratic

Article
Streaming

How the ‘Less Is More’ Mindset Could Hurt Perceived Value of Major Video Streamers

Analysis
Gen Alpha

Introducing Gen Alpha: Trends in Mental Health, Brands, Technology and More

Analysis
Higher Education

How College Athletics Impacts University Trust

Analysis
Air Travel

Following Tarmac Incidents, U.S. Frequent Flyers Say Airline Industry Should Be More Regulated

Article

Latest Reports

Brand Reports

Brand Rankings

Gen Z Preferences

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News

Analysis

Major News Brands Need to Fight Harder for Gen Z

Analysis

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

Article

Gen Z Shopping Habits: Why They Love New Brands
Retail and e-commerce analyst Claire Tassin highlights brands’ opportunities to capture Gen Z’s attention and share of wallet

Analysis

Americans — and Gen Zers Especially — Want to See the Controversial Michael Jackson Biopic
Meanwhile, U.S. adults ranked “Selena” and “8 Mile” as their favorite music biopics, according to a new Morning Consult survey

Article

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Morning Consult