Brands

Gen Z Preferences

Millennials Are Largely OK With the Superhero Genre’s Diversity Efforts. Gen Zers Demand More

Demand is highest for more female superheroes, superheroes with disabilities and Black superheroes, per new polling

Fashion, Tickets to Concerts and Movies: Gen Zers Are Most Eager to Increase Their Spending on These Items

Consumers ages 13-24 also prioritize self-care, domestic travel and restaurants as pandemic restrictions begin easing

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Morning Consult