Brands Briefing
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As Consumer Interest in Electric Cars Grows, Tesla Still Dominates the Conversation
The past few months have seen significant jumps in interest in electric vehicles from Democrats, millennials
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Podcasting Plots to Retain New Listeners Post-Pandemic by Embracing Niche Topics, New Promotional Strategies
22% of consumers say they listened to podcasts more than usual during the pandemic, as podcast companies observe spikes in niche-topic titles
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Exclusive: Nickelodeon, ESPN and Other Entertainment Companies Among the Brands Seeing Fastest Growth on TikTok in Q1
The kids network has added nearly 1.2 million followers on the platform this year, according to Kyra Media
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Free Films, Concessions Are Increasingly Likely to Draw in Wary Moviegoers as Theaters Reopen
This marks a change from last year, when consumers were most interested in private theater rentals
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Survey Shows High U.S. Awareness, Viewership Intent for Tokyo Olympics, but Pandemic Presents Other Concerns
A vaccinated summer could lead to 'NBC’s lowest-rated Summer Olympics,' former network researcher said
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Demand for Alternative Dairy Is Here to Stay, as Consumers Seek Balance Between Sustainability, Health and Taste
67% of U.S. adults have tried a non-dairy milk, and roughly 1 in 3 drink it at least weekly
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As EV Companies Pursue Right to Sell Directly, Consumers Split on Their Preferred Auto-Buying Experience
37% of adults who would consider buying an EV say they'd prefer to purchase through a dealership
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For Americans, the First Family Is the Country’s Closest Answer to British Royals
Nearly three-quarters of respondents who named a person or family suggested current, former presidents when asked to name the U.S. royal family
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6 Charts Illustrate Where Pent-Up Demand Is Strongest (and Weakest) in a Post-Pandemic Economy
A vacation boom is on the horizon, with 63% of U.S. adults saying they are excited about taking a holiday
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NFTs From MLB’s Defunct ‘Champions’ Project See Secondary Market Resurgence as League Plots Next Crypto Move
MLB confirmed it has discontinued its partnership with Lucid Sight, developer of its groundbreaking digital collectibles and game