Holiday Shopping During a Pandemic: Could the Coronavirus Be the Downfall of In-Store Black Friday?

Victoria Sakal, Morning Consult's managing director of Brand Intelligence, examines where and how consumers will shop instead this holiday season

With In-Person Gatherings on Hold, Virtual Experiential Marketing Events Have Yet to Fully Captivate Gen Z

The majority of Gen Zers have not attended a virtual event since the start of the coronavirus pandemic

When Will Consumers Feel Safe? Weekly Updates on Consumers’ Comfort Level With Various Pastimes

Sept. 14 update: Gap in comfort between millennials and baby boomers re-opens for a few activities

COVID Fees Are Cropping Up at Businesses. Majorities of Consumers Are Not Happy About It.

Roughly 59% of U.S. adults, on average, oppose fees aimed at recouping pandemic-related costs

How COVID-19 Is Changing the Holiday Shopping Season

When It Comes to Gen Z’s Brand Preferences, the Most Important Influencers Are Their Parents

Over 50% of Gen Zers said they use the same brands of cleaning and grocery items as their parents

With Schools Closed, PBS Doubles Down on Offering Digital Content

PBS KIDS app downloaded 84.6 million times as of July 2020

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach to Brand-Building

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future, Morning Consult’s Victoria Sakal writes.

TiVo Partners With Loop Media for New Music Video Channels in Short-Form Video Streaming Bid

Loop Media will provide 18 channels to TiVo, but the multiyear deal could include more content down the line

Indy 500 Represents Rare Sports Marketing Opportunity for Vaping Brands

Motorsports are unique in allowing tobacco company sponsorships, even as sports properties examine new categories