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Measuring the Impact of Super Bowl Exposure

Rappers Big Boi and Travis Scott received the largest increase in name recognition

As Some Tabloids See Dropping Circulation, Plurality Considers Paparazzi Intrusive

Most adults say editors must use discretion when buying photos from photographers who behave irresponsibly

New England Patriots Are Least Popular Sports Dynasty of Modern Era

Belichick and Brady’s boys are underwater with the general public in favorability ranking

As Appetite for TV Content Grows, Digital Media Eyes Pivot from ‘Pivot to Video’

A potential revenue stream opens up as Netflix, others ramp up programming spending

Here’s the Ideal Price for Streaming Services

Netflix has already exceeded it, though it remains within an optimal range among consumers for now

Layoffs at NextVR Seen as ‘Bad Omen’ for Virtual Reality’s Future in Sports

40% workforce reduction follows company’s failure to raise Series C funding in 2018

Most Americans Liked Gillette’s Ad on ‘Toxic Masculinity’

But its reception among Republicans was comparatively mixed

Why the NFL, Advertisers Shouldn’t Worry About Politics in the Super Bowl

People are going to watch regardless, according to polling

Most Americans Don’t Know Which Films Took Home Hollywood’s Biggest Prize

Audiences more likely to say that films with more box office success deserve Oscar

Wearable and App Users Tracking Health Tech’s Next Step

Health app users show greatest interest in medication management, blood pressure for future