People have less rosy views of airlines after a barrage of negative headlines. Six out of seven airlines tracked by Morning Consult suffered a decline in favorability over the past five months -- and the biggest companies were hit the hardest.
People have less rosy views of airlines after a barrage of negative headlines. Six out of seven airlines tracked by Morning Consult suffered a decline in favorability over the past five months -- and the biggest companies were hit the hardest.
Even though people say they are skeptical of celebrity endorsements, a majority would still assign at least some blame to the spokesperson for a product that fails to meet their expectations -- something that could damage the reputations of celebrities who associate their names commercial goods.
Even though people say they are skeptical of celebrity endorsements, a majority would still assign at least some blame to the spokesperson for a product that fails to meet their expectations -- something that could damage the reputations of celebrities who associate their names commercial goods.
Since January 2017, Morning Consult has asked nearly 200,000 Americans to rank the world's biggest brands. After combing through the data, here’s what we’ve learned about Americans' preferences.
Since January 2017, Morning Consult has asked nearly 200,000 Americans to rank the world's biggest brands. After combing through the data, here’s what we’ve learned about Americans' preferences.
Some tastes may be for the ages, but your grandmother's chicken soup may stay just hers. Campbell Soup makes perhaps America's most iconic version of the soothing food, memorialized in Andy Warhol's portrayal of the red-and-white cans in 1962. But the brand's future may see it consigned to nostalgia.
Some tastes may be for the ages, but your grandmother's chicken soup may stay just hers. Campbell Soup makes perhaps America's most iconic version of the soothing food, memorialized in Andy Warhol's portrayal of the red-and-white cans in 1962. But the brand's future may see it consigned to nostalgia.
In the battle of social platforms, Facebook bests Snapchat for the public’s adoration with 71 percent saying they have a positive view of the firm, compared to 37 percent of Americans who say the same about Snapchat, according to Morning Consult's Most Loved Brands.
In the battle of social platforms, Facebook bests Snapchat for the public’s adoration with 71 percent saying they have a positive view of the firm, compared to 37 percent of Americans who say the same about Snapchat, according to Morning Consult's Most Loved Brands.
Morning Consult’s Most Loved Brands Spring 2017 edition uses nearly 200,000 interviews with U.S. adults to provide an in-depth view of the companies, organizations and brands that define American culture and commerce.
Morning Consult’s Most Loved Brands Spring 2017 edition uses nearly 200,000 interviews with U.S. adults to provide an in-depth view of the companies, organizations and brands that define American culture and commerce.
There’s Twitter storms, and then there’s real scandals. Public opinion can be as fickle as the wind, buffeted by the misstep of the day, then returning to its long-term trend. But the cases of Wells Fargo and United Airlines show brand damage can linger after companies botch core areas affecting their customers.
There’s Twitter storms, and then there’s real scandals. Public opinion can be as fickle as the wind, buffeted by the misstep of the day, then returning to its long-term trend. But the cases of Wells Fargo and United Airlines show brand damage can linger after companies botch core areas affecting their customers.
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