Measuring the Impact of Super Bowl Exposure
Rappers Big Boi and Travis Scott received the largest increase in name recognition
As Some Tabloids See Dropping Circulation, Plurality Considers Paparazzi Intrusive
Most adults say editors must use discretion when buying photos from photographers who behave irresponsibly
New England Patriots Are Least Popular Sports Dynasty of Modern Era
Belichick and Brady’s boys are underwater with the general public in favorability ranking
As Appetite for TV Content Grows, Digital Media Eyes Pivot from ‘Pivot to Video’
A potential revenue stream opens up as Netflix, others ramp up programming spending
Here’s the Ideal Price for Streaming Services
Netflix has already exceeded it, though it remains within an optimal range among consumers for now
Layoffs at NextVR Seen as ‘Bad Omen’ for Virtual Reality’s Future in Sports
40% workforce reduction follows company’s failure to raise Series C funding in 2018
Most Americans Liked Gillette’s Ad on ‘Toxic Masculinity’
But its reception among Republicans was comparatively mixed
Why the NFL, Advertisers Shouldn’t Worry About Politics in the Super Bowl
People are going to watch regardless, according to polling
Most Americans Don’t Know Which Films Took Home Hollywood’s Biggest Prize
Audiences more likely to say that films with more box office success deserve Oscar
Wearable and App Users Tracking Health Tech’s Next Step
Health app users show greatest interest in medication management, blood pressure for future