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Industry Analyst Reports

Brand Intelligence

2023 Q1 Publication Schedule

Brand Rankings & Reports

Brand Ranking

Report: Fastest Growing Brands 2022

Brand Ranking

Ranking: Fastest Growing Brands 2022

Brand Ranking

Ranking: Gen Z's Favorite Brands 2022

Gen Z

Report: Gen Z's Favorite Brands 2022

Trust

Report Series: Most Trusted Brands 2022

Brand Ranking

Ranking: Most Trusted Brands 2022

Featured

Recent

Brand Intelligence

The Plant-Based Meat Industry Faces More Challenges Ahead — Here’s Why

Analysis
College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

Anaylsis
Resale

Consumer Interest in Resale Hasn’t Moved Despite Retail Push

Analysis
Film and TV

Steven Spielberg Tops Ranking of Americans’ Favorite Directors

Article
Video Games

‘The Last of Us’ Could Upgrade the Reputation of Video Game Adaptations. The Thing Is, Americans Already Liked Them

Article

Social Media

Advertising

Gen Z Has Very Mixed Feelings on Targeted Ads, Branding Changes

Article

Half of Consumers Say Holiday Advertising Should Begin Mid-November

Article

U.S. Consumers Are Unlikely to Support Brands That Advertise on Twitter in Its Current State

Article

2023 Look Ahead

2023 Predictions: What to Expect From Crypto, AI, BNPL and More
With a looming recession and ongoing inflationary pressures, our analysts look at major trends to come in 2023 across crypto, “buy now pay later,” video streaming, vacation rentals, resale, social media, artificial intelligence and cooking

Analysis

Hollywood Hopes 2023’s Slate of Films Drives More Consumers Back to Theaters
Disney’s latest Indiana Jones installment is the year’s most anticipated movie, according to Morning Consult data

Article

Most Trusted Brands

Gen Z Preferences

Major News Brands Need to Fight Harder for Gen Z

Analysis

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

Article

Data Privacy Is Different for Gen Z

Article

Gen Z’s Favorite Actors and Content Creators
On the big screen, Gen Zers love Dwayne “The Rock” Johnson. Online, Jimmy Donaldson, aka MrBeast, is king, per new data

Article

Gen Z’s Favorite Video Games: ‘Minecraft,’ and Then Everything Else
The sandbox game has a bigger fandom among Gen Z Americans than do ‘Grand Theft Auto,’ ‘Call of Duty’ and ‘Fortnite,’ per Morning Consult data

Article

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