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When Will Consumers Feel Safe? Weekly Updates on Consumers’ Comfort Level With Various Pastimes
Week of Aug. 10: Comfort levels stagnate for seventh week in a row
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Facebook Boycott Had Little Impact on Consumers’ Views, Purchasing Intentions of Participating Brands
But over one-third think Facebook needs to improve its content moderation
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As Pandemic Stretches Into the School Year, Parents Report High Concerns Over Children’s Education, Family Health
86% of parents are concerned about their child’s education, and 83% said they’re worried over family health
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Students Launch Black Lives Matter Voice App on Amazon’s Alexa
Group of nearly a dozen students worked with voice app developers to craft Alexa skill, which launches Tuesday
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With Canceled Plans in the Rearview Mirror, People Are Tweaking Itineraries and Hitting the Road for Vacation
As traffic returns to the roads, out-of-home advertising is also bouncing back
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Brands Are Getting Involved in the Black Lives Matter Movement. Here’s How Black Consumers Want to See Them Participate
20% of Black adults said they want companies to address racism internally
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Amid Brands’ Vows to Champion Diversity, Black Consumers Spot a Hole in America’s Advertising
Asked how often they see themselves in ads, 32% said 'not much' or 'never' vs. 24% of white adults
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About One-Third of Public Comfortable Returning to ‘Normal Routine’ — Roughly the Same Figure Since May
Five weeks of trend data show little movement in consumers’ comfort level with return to everyday life
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Public Divided on TikTok Ban as U.S. Considers Clampdown on Chinese Social Media Apps
59% of Generation Z opposes barring the Chinese-owned app
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The Problem With Premium in a Cost-Conscious Post-Pandemic World
COVID-19’s impact on spending behavior, shopping habits and even selection criteria has real implications for both value and premium brands as some consumers trade up, others trade down and others choose not to buy altogether, writes Morning Consult’s Victoria Sakal.