Brands Briefing
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The Steady Decline of the Facebook Brand in America
Facebook’s reputation in the U.S. has been trending downward for years, fueled by data-sharing and misinformation scandals, writes Morning Consult’s head of industry intelligence Joanna Piacenza. But that’s not slowing down daily usage or negatively impacting brands that advertise on the platform.
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This Halloween, Americans Are Ready to Party Like It’s 2019
56% of U.S. adults say they plan to celebrate Halloween this year, up from 42% last year and in line with 2019 levels
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Parents Pan Instagram’s Proposed Platform Aimed at Kids, Applaud Its Pause
About 3 in 5 adults and parents oppose the creation of the site for children ages 10-12, while over half support the suspension of those plans
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Sports Fans Are Into Cryptocurrency, and Brands Are Capitalizing
Sports fans are twice as likely as non-fans to say they are familiar with the digital asset class, according to new research
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Brands Are Keeping Quiet on the Texas Abortion Law. Public Opposition Could Pay Off
34% of U.S. adults say they’d purchase more from companies that oppose the law
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Brands That Ignore Biden’s Vaccine Mandate Have a Lot to Lose
59% of U.S. adults said they support the new requirement for large companies
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Exclusive: As Demand for Virtual Events Grows, an Industry Leader Is Teaming With a Premium Video Provider to Enhance Offerings
Toldright and Brandlive also debut new logo for partnership
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3 in 5 Voters Say the Taliban Should Be Banned From Social Media
As platforms take different approaches to handling the group’s presence, 53% say those efforts are not going well
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Viewers Still Want LeVar Burton to Win ‘Jeopardy!’ Host Gig Following Mike Richards’ Exit
The former “Reading Rainbow” host remains viewers’ top choice, ahead of Ken Jennings and Mayim Bialik, according to a new survey
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Pumpkin Spice Products Are Arriving Earlier. This Year More Than Last, Some Consumers Say Bring It On
1 in 4 U.S. adults say late August is the perfect time for selling pumpkin spice products; 19% said the same last year