Donald Trump was sworn in as the 45th president of the United States on Friday, which could ultimately be good news for the brands backing him on Inauguration Day. However, some clients are asking ad agencies to keep their brands away from news involving Trump, posing a challenge to ad agencies now that he’s the new commander-in-chief.
The National Highway Traffic Safety Administration decided against issuing a recall of certain Tesla Motors Inc. vehicles following an investigation into a fatal crash that involved a driver using the car’s Autopilot feature.
Despite the proliferation of autonomous vehicles, U.S. adults aren’t convinced that it’s safe to ride in them, or that it’s safe to share the road with self-driving cars.
WPP, the world’s largest advertising firm, said its clients spent $90 million advertising on Snapchat in 2016, exceeding projections of $30 million at the beginning of the year. WPP Chief Executive Martin Sorrell said Snap Inc. could become a threat to Facebook Inc. in the ad market.
Camel, Lucky Strike, Newport and Pall Mall cigarettes will all be part of the same company following British American Tobacco’s $49 billion takeover of Reynolds American.
U.S. companies like Fitbit Inc. are concerned they may end up being the target of President-elect Donald Trump’s critical tweets because of overseas production. Meanwhile, L.L. Bean is the latest company to be blacklisted by #GrabYourWallet, a campaign to boycott retailers that have shown support for Trump.
The Environmental Protection Agency said Fiat Chrysler installed software on some vehicles that allowed for excessive emissions, a method considered similar to the one used by Volkswagen.
Ad spending for this year’s Super Bowl is projected to climb to a record $385 million, compared with last year’s $377 million.
Former Fox News anchor Megyn Kelly’s move to NBC News is likely to attract more Democratic viewers, according to a new poll.
Ivanka Trump is stepping down from leading her retail brand, and she’s also leaving her position at the Trump Organization. The president-elect’s daughter does not have a role with the incoming Trump administration, but her husband is slated to work in the White House.