PricewaterhouseCoopers’ brand was blemished after it mishandled envelopes at the Academy Awards, according to Morning Consult Brand Intelligence data, a mistake that led to "La La Land” getting the top prize at first instead of the rightful winner, “Moonlight.”
PricewaterhouseCoopers’ brand was blemished after it mishandled envelopes at the Academy Awards, according to Morning Consult Brand Intelligence data, a mistake that led to "La La Land” getting the top prize at first instead of the rightful winner, “Moonlight.”
Yahoo Inc. saw a 10 percentage point dip in its favorability among consumers in the weeks after its December disclosure of the largest commercial data breach in history, according to a survey of more than 22,000 Americans.
Yahoo Inc. saw a 10 percentage point dip in its favorability among consumers in the weeks after its December disclosure of the largest commercial data breach in history, according to a survey of more than 22,000 Americans.
With Snapchat’s parent company, Snap Inc., anticipating its first day on the New York Stock Exchange, are investors anxiously awaiting trading to start? According to a recent Morning Consult poll, it doesn’t carry the same allure as Facebook or Google yet.
With Snapchat’s parent company, Snap Inc., anticipating its first day on the New York Stock Exchange, are investors anxiously awaiting trading to start? According to a recent Morning Consult poll, it doesn’t carry the same allure as Facebook or Google yet.
Consumers take note of companies that get associated with President Donald Trump, either as a result of his criticism or because they're tied to his administration. And how someone voted in November appears to influence whether they have a positive or negative view of those businesses.
Consumers take note of companies that get associated with President Donald Trump, either as a result of his criticism or because they're tied to his administration. And how someone voted in November appears to influence whether they have a positive or negative view of those businesses.
When "Saturday Night Live" returns with new episodes in two weeks, a slate of sketches spoofing President Donald Trump and his staff would likely please the show’s most loyal viewers.
When "Saturday Night Live" returns with new episodes in two weeks, a slate of sketches spoofing President Donald Trump and his staff would likely please the show’s most loyal viewers.
As firms respond to these inevitable hacks and the onrush of press attention accompanying their public revelation, their focus must be on a central goal: client reassurance and retention. Bad press and online mudslinging will be unavoidable, and clients will be enraged and embarrassed.
As firms respond to these inevitable hacks and the onrush of press attention accompanying their public revelation, their focus must be on a central goal: client reassurance and retention. Bad press and online mudslinging will be unavoidable, and clients will be enraged and embarrassed.
Many Americans don’t have a favorite to win the Academy Award for best picture, because many of them haven’t seen even one of the nominated films. According to a recent Morning Consult, 47 percent chose “don’t know/no opinion” when asked which movie they want to see take home the top prize on Oscar night, Feb. 26.
Many Americans don’t have a favorite to win the Academy Award for best picture, because many of them haven’t seen even one of the nominated films. According to a recent Morning Consult, 47 percent chose “don’t know/no opinion” when asked which movie they want to see take home the top prize on Oscar night, Feb. 26.
When the Oscars air a week from Sunday, will the Academy’s picks have an effect on the films viewers choose to watch? Not likely, according to a recent Morning Consult poll. People are more likely to see a movie based on other factors, like actors and movie trailers.
When the Oscars air a week from Sunday, will the Academy’s picks have an effect on the films viewers choose to watch? Not likely, according to a recent Morning Consult poll. People are more likely to see a movie based on other factors, like actors and movie trailers.
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Briefings

Brands Brief: Week in Review & What’s Ahead

An advocacy group purchased ads to run on MSNBC’s “Morning Joe” and and Fox’s “Fox and Friends” with the intent of catching President Donald Trump’s attention on behalf of American Airlines Group Inc., Delta Air Lines Inc., United Continental Holdings Inc. and several flight attendant and pilot unions.

Brands Brief: Airlines Buy Ads to Target Trump

An advocacy group purchased ads to run on MSNBC’s “Morning Joe” and and Fox’s “Fox and Friends” with the intent on catching President Donald Trump’s attention on behalf of American Airlines Group Inc., Delta Air Lines Inc. and United Continental Holdings Inc. and several flight attendant and pilot unions.

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