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Most Americans Plan to Spend Thanksgiving With Their Families, and Plan to Leave Politics Out of It
Only 18% of Biden supporters and 16% of Trump supporters say they plan to bring up politics
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Coronavirus Clouds Shopper Comfort, Holiday Spirit and Channel Consumption This Year
Differing attitudes across a divided America are translating to nuanced implications for spending, shopping and the success of different channels this holiday season, Morning Consult’s Victoria Sakal writes.
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Fox News’ Popularity Slips Among Republicans in Wake of Election
The network’s average favorability rating among Republicans dropped from 67% to 54%
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Real or Artificial, Christmas Trees Likely to Draw More Demand From Homebound Consumers
29% buy a new real or artificial tree every year; 33% said they plan to do so in 2020
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When Will Consumers Feel Safe? Weekly Updates on Consumers’ Comfort Level With Various Pastimes
Nov. 16 update: No significant weekly uptick in the U.S. public’s willingness to engage in a range of activities; Republicans’ comfort has begun to creep back up
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In a Shift, We’re Becoming More Cognizant of the Obstacles Women Face in Their Own Workplace
50% in poll say corporate culture creates challenges for women in their industry or company -- a 13-point increase since 2019
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What the Public Wants From Its CEOs in 2020
Being open-minded, accountable, communicative, fair, positive and having integrity were the most cited characteristics
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Procrastination, Financial Pains and Preferred Brands: Developments in the 2020 Holiday Shopping Forecast
Differing financial realities among American shoppers reveal important nuances in spending attitudes and expected consumption this holiday season, Morning Consult’s Victoria Sakal writes.
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Digital-Native Gen Zers Have Yet to Fully Embrace Podcasts. Networks Have a Plan to Fix That: Influencers
32% of Generation Z classify themselves as regular podcast listeners
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The North Pole Is Going Digital in the Age of COVID
The pandemic has pushed shopping malls closer to obsolescence, but store Santas are unfazed