Brands Briefing
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For U.S. Sports Bettors, It’s FanDuel and DraftKings — and Then Everyone Else
After getting head starts through fantasy sports, the industry giants hold large leads in awareness and usage, according to new polling
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Are Influencers the Answer to Netflix’s Gaming Conundrum?
Marketers and analysts say that as the Netflix brand expands into new areas, including video games, connecting with early adopters will be key to consumer education
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Mahomes Tops List of NFL’s Most-Liked Skill Players; Rodgers Plummets
Packers QB Aaron Rodgers falls out of top 20 following vaccination controversy
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Why Rihanna’s Fenty Stands Out From the Pack Among Celebrity Beauty Brands
Americans are most aware of Rihanna’s Fenty Beauty line, but indicated they aren’t generally interested in brands from celebrities
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Morning Consult’s Most-Read Stories of 2021
White House upheaval, COVID-19 vaccines and stimulus debates dominated the year in data journalism
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How Streaming Services Plan to Prevent Increased Churn in 2022
Experts say the 45-day window of theatrical exclusivity will play a key role in subscriber retention
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A Year Later, Consumers Are Much More Comfortable With Living Active Lives. What’s in Store for 2022?
Industry experts say they don’t expect major shifts in consumer comfort in the coming year
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Tobey Maguire Is America’s Favorite Spider-Man
New data offers an answer to the highly debated question as rumors swirl that previous actors appear in 'Spider-Man: No Way Home'
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How Marvel Became the ‘Gold Standard’ Super Brand
44% of U.S. adults say they’re interested in products depicting characters from Marvel movies and TV shows
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Look What You Made Me Do: Plurality of Taylor Swift Fans Admit They’re Mostly to Blame for Fandom Bullying
More than 4 in 5 adults say celebrities need to address bullying done by their fan bases