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Most Americans Plan to Spend Thanksgiving With Their Families, and Plan to Leave Politics Out of It
Only 18% of Biden supporters and 16% of Trump supporters say they plan to bring up politics
Coronavirus Clouds Shopper Comfort, Holiday Spirit and Channel Consumption This Year
Differing attitudes across a divided America are translating to nuanced implications for spending, shopping and the success of different channels this holiday season, Morning Consult’s Victoria Sakal writes.
Fox News’ Popularity Slips Among Republicans in Wake of Election
The network’s average favorability rating among Republicans dropped from 67% to 54%
Real or Artificial, Christmas Trees Likely to Draw More Demand From Homebound Consumers
29% buy a new real or artificial tree every year; 33% said they plan to do so in 2020
When Will Consumers Feel Safe? Weekly Updates on Consumers’ Comfort Level With Various Pastimes
Nov. 16 update: No significant weekly uptick in the U.S. public’s willingness to engage in a range of activities; Republicans’ comfort has begun to creep back up
In a Shift, We’re Becoming More Cognizant of the Obstacles Women Face in Their Own Workplace
50% in poll say corporate culture creates challenges for women in their industry or company -- a 13-point increase since 2019
What the Public Wants From Its CEOs in 2020
Being open-minded, accountable, communicative, fair, positive and having integrity were the most cited characteristics
Procrastination, Financial Pains and Preferred Brands: Developments in the 2020 Holiday Shopping Forecast
Differing financial realities among American shoppers reveal important nuances in spending attitudes and expected consumption this holiday season, Morning Consult’s Victoria Sakal writes.
Digital-Native Gen Zers Have Yet to Fully Embrace Podcasts. Networks Have a Plan to Fix That: Influencers
32% of Generation Z classify themselves as regular podcast listeners
The North Pole Is Going Digital in the Age of COVID
The pandemic has pushed shopping malls closer to obsolescence, but store Santas are unfazed