Tracking Consumer Comfort With Dining Out and Other Leisure Activities

Weekly updates on consumers’ comfort level with various pastimes

In Chaotic Influencer Ecosystem, Perlu Looks to Connect and Empower Social Media Stars

Marketing platform links influencers and brands

Dear Brands, Please Lighten Up. Sincerely, Consumers.

Empathetic and somber brand messaging during 'these uncertain times' may have run its course, Morning Consult analyst Victoria Sakal writes

Analysis: Anxiously Awaiting or Already Forgotten — A Look Into Americans’ Most-Missed Activities

Which COVID-19 Safety Policies Will Comfort Consumers?

Businesses, medical experts and U.S. consumers weigh in on 10 reopening measures

Analysis: The Battle for the Big Bucks — Online vs. Offline in a Post-Pandemic World

Fitness Fanatics Are Eager to Work Out Again. Here’s What Gyms Can Do to Make Them Feel Safe.

More disinfectants, lower gym capacity among the most popular safety measures

As Some Spaces Reopen, Consumers’ Uncertainty of Doing Some Activities Is Shrinking

1 in 5 respondents said they’d feel comfortable going out to eat in the next month

Analysis: Necessity, Desire and the Murky Middle – What’s Behind COVID-Era Consumption Boosts

As Some States Reopen, Few Americans Are Comfortable Going Out Right Now

But Republicans are more ready than Democrats to resume normal activities