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‘Original Six’ teams are among the most popular with fans, according to a survey conducted ahead of the 2022-23 season
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Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture
Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports
C-level sports business executives say theme nights increase group ticket sales and promote inclusivity while reaching new fans
More than half of self-identified F1 fans say the Netflix series “Drive to Survive” played a role in bringing them on board