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Sports

Monthly Trend Tracker

Return to Normal

How the Public's Comfort With a Range of Activities Has Shifted Since the Pandemic Began

Updates monthly

Football

Football

Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums

Article
Football

Most NFL Fans Support Colin Kaepernick’s Potential Return, but Fewer Want to Watch Him Play

Article
Sports Marketing

Inside the Rapid Expansion of the NBA and NFL in Brazil

Article

Featured

Hockey

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

‘Original Six’ teams are among the most popular with fans, according to a survey conducted ahead of the 2022-23 season

Article

Recent

Brand Intelligence

Ranking: Gen Z's Favorite Brands 2022

Brand ranking
Baseball

MLB Fans Support Adding a Pitch Clock to Speed Up Games

Article
Football

Inside the Well-Funded Fight Over the Fantasy Football Consumer

Article
Football

Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player

Article

Sports Marketing

Golf

Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance

Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture

Article
Social Media

Weird, Unpolished Sports Content Is Thriving on TikTok

Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports

Article
Sports Marketing

Dogs and Disney: Sports ‘Theme Nights’ Are a Crucial Tool in Bringing Crowds Back After COVID

C-level sports business executives say theme nights increase group ticket sales and promote inclusivity while reaching new fans

Article
Fandom

Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series

More than half of self-identified F1 fans say the Netflix series “Drive to Survive” played a role in bringing them on board

Article

Sports Media

World Cup

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