Brand Intelligence is now collecting brand-tracking data from 12 countries. Explore

Brand Intelligence is now global

MC/Sports: Subscribe

Get the latest news, data and insights on the sports industry.

SIGN UP

Though Twitter Is Free, Some Users Say They’d Be Willing to Pay

27% of 18- to 29-year-olds said they'd pay to use Twitter, but experts contend consumers won’t pull out their wallet just yet

Tiger Woods Bounces Back With the American Public

Half of U.S. adults view Woods favorably after fifth Masters win

MLB Gives Teams the Keys to YouTube

League lags behind competitors on the platform, MLB sources say

MLB, Facebook Scale Back Streaming Deal for 2019 Season to 6 Non-Exclusive Games

In 2018, the social media platform livestreamed 25 games exclusively

Racial Divides Persist on Compensation for Student-Athletes

Blacks much more likely than whites to support compensating college athletes

Minute Media Buys The Big Lead, Says It’s Eyeing More Acquisitions

Golden State Warriors’ NBA 2K Team Said to Have Tampered With Draft Prospects

Two sources say Warriors Gaming dissuaded players from going elsewhere, but league says it found no violations

Measuring the Impact of Super Bowl Exposure

Rappers Big Boi and Travis Scott received the largest increase in name recognition

Bud Light Wins the Super Bowl of TV Ads

Beer brand resonated most with viewers, followed by NFL and Pepsi

New England Patriots Are Least Popular Sports Dynasty of Modern Era

Belichick and Brady’s boys are underwater with the general public in favorability ranking