Though Twitter Is Free, Some Users Say They’d Be Willing to Pay
27% of 18- to 29-year-olds said they'd pay to use Twitter, but experts contend consumers won’t pull out their wallet just yet
Tiger Woods Bounces Back With the American Public
Half of U.S. adults view Woods favorably after fifth Masters win
MLB Gives Teams the Keys to YouTube
League lags behind competitors on the platform, MLB sources say
MLB, Facebook Scale Back Streaming Deal for 2019 Season to 6 Non-Exclusive Games
In 2018, the social media platform livestreamed 25 games exclusively
Racial Divides Persist on Compensation for Student-Athletes
Blacks much more likely than whites to support compensating college athletes
Minute Media Buys The Big Lead, Says It’s Eyeing More Acquisitions
Golden State Warriors’ NBA 2K Team Said to Have Tampered With Draft Prospects
Two sources say Warriors Gaming dissuaded players from going elsewhere, but league says it found no violations
Measuring the Impact of Super Bowl Exposure
Rappers Big Boi and Travis Scott received the largest increase in name recognition
Bud Light Wins the Super Bowl of TV Ads
Beer brand resonated most with viewers, followed by NFL and Pepsi
New England Patriots Are Least Popular Sports Dynasty of Modern Era
Belichick and Brady’s boys are underwater with the general public in favorability ranking