Measuring the Impact of Super Bowl Exposure
Rappers Big Boi and Travis Scott received the largest increase in name recognition
Bud Light Wins the Super Bowl of TV Ads
Beer brand resonated most with viewers, followed by NFL and Pepsi
New England Patriots Are Least Popular Sports Dynasty of Modern Era
Belichick and Brady’s boys are underwater with the general public in favorability ranking
Layoffs at NextVR Seen as ‘Bad Omen’ for Virtual Reality’s Future in Sports
40% workforce reduction follows company’s failure to raise Series C funding in 2018
Why the NFL, Advertisers Shouldn’t Worry About Politics in the Super Bowl
People are going to watch regardless, according to polling
As Brands Press Start on Esports Marketing, Audience Data Raises Difficulty
Different marketer reports paint varying pictures of esports viewers
Morning Consult’s Most-Read Stories of 2018
Data-driven insights on Trump, Kavanaugh and Fortnite led the year
America May Be Ready to Love Tiger Woods Again
The golfer’s star is on the rise in public opinion
Americans Love the NFL – but Other Pro Leagues Dominate the Top Three Markets
Baseball and basketball are most popular in New York, L.A. and Chicago
The Most Loved Entertainers
From Dwayne ‘the Rock’ Johnson to Kim Kardashian West, here’s whom Americans love most, and whose endorsements they’re most willing to follow.