Sports

Monthly Trend Tracker

Return to Normal

Return to Normal: Several Comfort Levels Hit New Highs

Updates monthly

Gen Z

Gen Z Keeps Sports Executives Up at Night. Here’s What They’re Doing About It

Article

Fandom

The NFL’s Gen Z Fan Base Is Slowly Growing

Article

Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

Article

Featured

Super Bowl

Younger Americans’ Interest in the Super Bowl Is Down From Last Year

66% of U.S. adults ages 18-34 say they plan to watch the game, down 9 points from 2022, according to a new survey

Article

Super Bowl

Fly Eagles Fly: America Is (Narrowly) Rooting for Philadelphia in Super Bowl LVII

Article

Recent

College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

Article

Super Bowl

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

Article

Football

Fans Say Tua Tagovailoa’s Concussions Damaged the NFL More Than Damar Hamlin’s Cardiac Arrest Did

Article

Sports Marketing

Predictions, Storylines and Everything Else the Sports Industry Is Watching in 2023

Article

Athlete Favorability

Sports Marketing

Jersey Sponsorships

NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them

Nearly 1 in 3 NHL fans said they’d prefer to purchase their favorite team’s jersey with a corporate sponsor’s logo, per a new Morning Consult survey

Article

Golf

Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance

Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture

Article

Sports Marketing

Inside the Rapid Expansion of the NBA and NFL in Brazil

Executives highlight the strategies they’re using to connect with consumers in the sports-obsessed country

Article

Social Media

Keep reading

Podcasts

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

January 11, 2023
Return to Normal

As 2023 Begins, Americans Are Largely Comfortable With Domestic Travel, Socializing and Moviegoing

January 4, 2023
Gen Z

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022
World Cup

What Soccer Fans Around the World Really Think of Other Men’s National Teams

December 7, 2022
Soccer

U.S. Soccer Sponsors Keep Low Profile in Qatar as They Eagerly Await 2026 World Cup in America

December 1, 2022
World Cup

Americans Are More Excited for the World Cup Than Usual

November 21, 2022

Sports

Monthly Trend Tracker

Gen Z

Featured

Recent

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Sports

Our Best Intel

The Most Popular Soccer Players in the World

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

Snapchat Creator Jack Settleman on How to Fix the Gen Z Sports Problem

LIV Golf’s Few Fans Would Still Rather Watch the PGA Tour

‘The Sky’s the Limit, Literally’: Why Drones Are the Future of Sports Broadcasts

Commanders Fans Want Dan Snyder Out

A Clear Majority of NFL Fans Say Head Injuries Have No Effect on Their Interest in the Sport

Inside the Well-Funded Fight Over the Fantasy Football Consumer

Keep reading

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

As 2023 Begins, Americans Are Largely Comfortable With Domestic Travel, Socializing and Moviegoing

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

What Soccer Fans Around the World Really Think of Other Men’s National Teams

U.S. Soccer Sponsors Keep Low Profile in Qatar as They Eagerly Await 2026 World Cup in America

Americans Are More Excited for the World Cup Than Usual