Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance

Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture

Weird, Unpolished Sports Content Is Thriving on TikTok

Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports

Dogs and Disney: Sports ‘Theme Nights’ Are a Crucial Tool in Bringing Crowds Back After COVID

C-level sports business executives say theme nights increase group ticket sales and promote inclusivity while reaching new fans

Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series

More than half of self-identified F1 fans say the Netflix series “Drive to Survive” played a role in bringing them on board

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