Sports
Monthly Trend Tracker
Email Briefings
Subscribe to get the latest news, data and analysis from Morning Consult.
Sports
Daily
Get the latest global sports news and analysis delivered to your inbox every morning.
Our Best Intel
Daily
A daily briefing on the most important data, charts and insights from Morning Consult.
Select at least one email briefing
Must be valid email. example@yourdomain.com
Weird, Unpolished Sports Content Is Thriving on TikTok
Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports
Dogs and Disney: Sports ‘Theme Nights’ Are a Crucial Tool in Bringing Crowds Back After COVID
C-level sports business executives say theme nights increase group ticket sales and promote inclusivity while reaching new fans
Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series
More than half of self-identified F1 fans say the Netflix series “Drive to Survive” played a role in bringing them on board
Nearly Half of U.S. Sports Fans Would Boycott Their Favorite Team Over a Russian Sponsorship Deal
3 in 4 sports fans say they support teams’ decisions to cut ties with companies connected to the Russian government