The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

Six-time NBA champion Michael Jordan is the greatest athlete of all time, per a new Morning Consult survey of sports fans

The Most Popular Soccer Players in the World

Lionel Messi, Cristiano Ronaldo and Neymar are the three most popular footballers in the world, per new Morning Consult data from nine countries

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

New Morning Consult data, alongside insight from NCAA athletes, leaders and advertisers, offers an evaluation of the evolving marketing ecosystem as it slowly transforms college athletics

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

M&Ms, Doritos and Pringles top the list, according to a new Morning Consult survey

Predictions, Storylines and Everything Else the Sports Industry Is Watching in 2023

Sports executives weigh in on top-of-mind topics, from the potential of the Apple-MLS pact to the future of regional sports networks and more

NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them

Nearly 1 in 3 NHL fans said they’d prefer to purchase their favorite team’s jersey with a corporate sponsor’s logo, per a new Morning Consult survey

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