Sports Briefing
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Can Turner Sports, ESPN Help Turn the NHL’s Stars Into Household Names?
Roughly 1 in 4 NHL fans say they have a favorite player in the league, far fewer than the number of fans of the other major team sports who say the same
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Which Golfers Are In Line for Huge Pay Days Under the PGA Tour’s New Popularity Program?
New survey shows there’s little overlap between the top-ranked and most popular players on the PGA Tour
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Sports Fans Are Into Cryptocurrency, and Brands Are Capitalizing
Sports fans are twice as likely as non-fans to say they are familiar with the digital asset class, according to new research
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Fans Don’t See Much of a Difference Among NFL’s Broadcast Partners, Top Talent
But ESPN’s telecasts garnered fewer plaudits in preseason survey than those of its network peers
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Typical NFL Game Attendees Largely Prefer Vaccine Requirements for Fans
54% of those who typically attend at least one game per season said they’d be more interested in going this season if all fans were required to provide proof of vaccination against COVID-19
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Vaccine Requirements Could Convince More Than a Quarter of Unvaccinated Sports Fans, Concertgoers to Get the Shot
A majority of U.S. adults support policies requiring proof of vaccination or a negative COVID-19 test to gain access to events, according to new poll
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Despite Long-Held Concerns About Commercialization, Fans Are Happy With the Direction of College Sports
Just 16% of sports fans expect their interest in college football to wane as a result of new policies allowing players to monetize their names, images and likenesses
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Post-Olympics Insights: Suni Lee’s Rise, Peacock’s Performance and a Look to Beijing’s Winter Games
Lee became one of Team USA’s most popular athletes, according to a new poll, following her performance in Tokyo
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Nike, Coca-Cola Are the Brands Most Associated With the Olympics
19% of consumers say they most associate Nike with the games; 8% say Coke
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After Simone Biles’ Olympic Withdrawals, Polling Points to Widespread Respect for Athletes’ Mental Health
4 in 5 Americans agreed that elite athletes should prioritize mental health, even if it means not competing