Raptors See Success With Unorthodox Marketing Structure
NBA VP calls Toronto a model franchise in partnerships
NFL Relaxes Policy on Alcohol Sponsorships
League to allow expanded use of team, player likeness for booze marketing
CBS Is Evaluating Changes to Its Super Bowl Ad Presentation, Sports Chairman Says
Network is exploring two-box commercial display, selling fewer units, according to McManus
High-Profile NBA Draft Prospects Hail From Blue-Blood Programs
But where players end up is most important for future off-court earnings potential
ESPN Removes Content From $100 Million-Backed Podcast App Luminary
Expert says the decision could negatively impact the startup’s growth, programming decisions
Though Twitter Is Free, Some Users Say They’d Be Willing to Pay
27% of 18- to 29-year-olds said they'd pay to use Twitter, but experts contend consumers won’t pull out their wallet just yet
Tiger Woods Bounces Back With the American Public
Half of U.S. adults view Woods favorably after fifth Masters win
MLB Gives Teams the Keys to YouTube
League lags behind competitors on the platform, MLB sources say
MLB, Facebook Scale Back Streaming Deal for 2019 Season to 6 Non-Exclusive Games
In 2018, the social media platform livestreamed 25 games exclusively
Racial Divides Persist on Compensation for Student-Athletes
Blacks much more likely than whites to support compensating college athletes