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Americans Love the NFL – but Other Pro Leagues Dominate the Top Three Markets

Baseball and basketball are most popular in New York, L.A. and Chicago

The Most Loved Entertainers

From Dwayne ‘the Rock’ Johnson to Kim Kardashian West, here’s whom Americans love most, and whose endorsements they’re most willing to follow.

Past Time for the Pastimes? NFL and MLB Lose Ground With Gen Z

NBA and MLS are growing in popularity