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Wanted: A Digital-Savvy Sports Marketer. No Sports Experience Necessary

Sports leagues, teams are increasingly looking outside the industry to recruit marketing talent, experts say

ESPN’s ‘The Ocho’ Is Back, but Is Axe Throwing a Sport? We Asked.

Poll gauged attitudes on whether 99 activities, from kickball to kabaddi, were sports

After Women’s World Cup, Over a Third Say Sports’ Gender Pay Gap Is Bigger Concern

Democrats, Republicans disagree on whether brands are doing enough to address the issue

YouTube Sees Over 200,000 Peak Concurrent Viewers for First Exclusive MLB Broadcast

Google says it’s currently negotiating to add sponsors for 12 remaining livestreamed games

Peyton Manning Tops List of Most-Loved Sports Media Personalities

New poll shows Manning, whose ESPN+ show launches this month, is beloved by 'avid sports fans'

Sports Illustrated College Football Writer Andy Staples Joins The Athletic

Staples’ departure follows May sale of magazine to Authentic Brands Group

For Digital Sports Media, the Goal Is Getting Their Audience to Wear Them

Merchandise and apparel playing bigger role in online outlets’ revenue model

Raptors See Success With Unorthodox Marketing Structure

NBA VP calls Toronto a model franchise in partnerships

NFL Relaxes Policy on Alcohol Sponsorships

League to allow expanded use of team, player likeness for booze marketing

CBS Is Evaluating Changes to Its Super Bowl Ad Presentation, Sports Chairman Says

Network is exploring two-box commercial display, selling fewer units, according to McManus