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Nearly Half of U.S. Sports Fans Would Boycott Their Favorite Team Over a Russian Sponsorship Deal

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Post-Olympics Insights: Gen Z Viewership Tumbles, Chen’s Popularity Rises and Gu Mania Sweeps China

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ATHLETE FAVORABILITY

Mahomes Tops List of NFL’s Most-Liked Skill Players; Rodgers Plummets

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Can Turner Sports, ESPN Help Turn the NHL’s Stars Into Household Names?

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In the Metaverse, Live Concerts Hold More Appeal Than Live Sports and Shopping

April 11, 2022
Interest in March Madness Is Trending in the Wrong Direction

March 17, 2022
Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series

March 15, 2022
MLB Fans Are More Than Twice as Likely to Blame Owners Than Players for Canceled Games

March 8, 2022
Beijing Winter Olympics Had Almost No Impact on China’s Popularity

February 24, 2022
Head of Fubo Sports Network on Strategy, Sports Rights and Why Viewers Love Fighting

February 18, 2022

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