Sports Briefing
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Wings for One? Fewer Americans Plan to Host, Attend Super Bowl Watch Parties Amid Pandemic
About 1 in 4 expected viewers are likely to do so with people from outside of their household
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NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans
About 1 in 4 sports fans oppose the placement of sponsor logos on uniforms
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Drew Brees, Patrick Mahomes Top List of NFL’s Most-Liked Skill Players Ahead of 2021 Playoffs
The Saints quarterback’s popularity dipped following controversial comments in June, but has quickly rebounded
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Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports
Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation
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The 20 Data Points That Defined 2020
Morning Consult’s reporters and editors choose the figures that best illustrate a year like no other
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Morning Consult’s Most-Read Stories of 2020
Articles on election polling, coronavirus fallout were most likely to draw readers’ interest this year
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Will Live Sports Viewership Rebound in 2021? Polling Offers Some Clues
Experts expect some post-pandemic lift but caution that media headwinds will remain
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Early Polling Shows Likely Super Bowl Viewers Support Social Justice Messaging in Ads
70% of Americans say they are unlikely to host or attend a Super Bowl party amid pandemic
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Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Just 1 in 4 Gen Z sports fans said watching live events is an important part of being a fan
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40% of Adults Would Feel Comfortable Attending a College Hoops Game With Limited Capacity Amid COVID-19 Surge
More than a third of Power Five schools plan to allow fans to attend home games with restrictions