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Measuring the Impact of Super Bowl Exposure

Rappers Big Boi and Travis Scott received the largest increase in name recognition

Bud Light Wins the Super Bowl of TV Ads

Beer brand resonated most with viewers, followed by NFL and Pepsi

New England Patriots Are Least Popular Sports Dynasty of Modern Era

Belichick and Brady’s boys are underwater with the general public in favorability ranking

Layoffs at NextVR Seen as ‘Bad Omen’ for Virtual Reality’s Future in Sports

40% workforce reduction follows company’s failure to raise Series C funding in 2018

Why the NFL, Advertisers Shouldn’t Worry About Politics in the Super Bowl

People are going to watch regardless, according to polling

As Brands Press Start on Esports Marketing, Audience Data Raises Difficulty

Different marketer reports paint varying pictures of esports viewers

Morning Consult’s Most-Read Stories of 2018

Data-driven insights on Trump, Kavanaugh and Fortnite led the year

America May Be Ready to Love Tiger Woods Again

The golfer’s star is on the rise in public opinion

Americans Love the NFL – but Other Pro Leagues Dominate the Top Three Markets

Baseball and basketball are most popular in New York, L.A. and Chicago

The Most Loved Entertainers

From Dwayne ‘the Rock’ Johnson to Kim Kardashian West, here’s whom Americans love most, and whose endorsements they’re most willing to follow.