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NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them
Nearly 1 in 3 NHL fans said they’d prefer to purchase their favorite team’s jersey with a corporate sponsor’s logo, per a new Morning Consult survey
Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance
Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture
Inside the Rapid Expansion of the NBA and NFL in Brazil
Executives highlight the strategies they’re using to connect with consumers in the sports-obsessed country
Weird, Unpolished Sports Content Is Thriving on TikTok
Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports