AI Research Agent
Your Audience, Understood Instantly
The State of the Consumer Agent runs Morning Consult’s audience research framework on continuous consumer data to show who an audience is, how they’re changing, and what those shifts mean for targeting, messaging and growth strategy, delivered as an editable, strategy-ready report in minutes.
AI Research Agent
Your Audience, Understood Instantly
The State of the Consumer Agent runs Morning Consult’s audience research framework on continuous consumer data to show who an audience is, how they’re changing, and what those shifts mean for targeting, messaging and growth strategy, delivered as an editable, strategy-ready report in minutes.
AI Research Agent
Your Audience, Understood Instantly
The State of the Consumer Agent runs Morning Consult’s audience research framework on continuous consumer data to show who an audience is, how they’re changing, and what those shifts mean for targeting, messaging and growth strategy, delivered as an editable, strategy-ready report in minutes.
Trusted by leading brands and central banks
Trusted by leading brands and central banks
Trusted by leading brands and central banks
What the State of the Consumer Agent Delivers
What the State of the Consumer Agent Delivers
What the State of the Consumer Agent Delivers
Who They Are
A clear picture of the demographic and life-stage characteristics that define your audience: income, education, household composition, employment and more, compared against the general population so you see what actually stands out.
Their Economic Reality
The audience’s economic outlook and financial health, and how broader market conditions are shaping their priorities and behavior right now.
How They Live and What They Believe
Lifestyle and spending behaviors, media habits, attitudes, values and beliefs, so you understand the context behind how your audience thinks and acts, not just its demographics.
Your Brand, in Their Eyes
Optionally add your brand and competitors to see how this audience perceives you, where competitors stand with them, and where the openings are.
Who They Are
A clear picture of the demographic and life-stage characteristics that define your audience: income, education, household composition, employment and more, compared against the general population so you see what actually stands out.
Their Economic Reality
The audience’s economic outlook and financial health, and how broader market conditions are shaping their priorities and behavior right now.
How They Live and What They Believe
Lifestyle and spending behaviors, media habits, attitudes, values and beliefs, so you understand the context behind how your audience thinks and acts, not just its demographics.
Your Brand, in Their Eyes
Optionally add your brand and competitors to see how this audience perceives you, where competitors stand with them, and where the openings are.
Built on the Platform That Knows Your Audiences
The State of the Consumer Agent profiles audiences using Morning Consult Intelligence’s continuous data: demographics, economic sentiment, lifestyle and spending, media habits, attitudes and beliefs, and brand perceptions. The agent reads the audiences you care about in depth, and the platform lets you keep exploring from wherever the report leaves off.
Built on the Platform That Knows Your Audiences
The State of the Consumer Agent profiles audiences using Morning Consult Intelligence’s continuous data: demographics, economic sentiment, lifestyle and spending, media habits, attitudes and beliefs, and brand perceptions. The agent reads the audiences you care about in depth, and the platform lets you keep exploring from wherever the report leaves off.
Built on the Platform That Knows Your Audiences
The State of the Consumer Agent profiles audiences using Morning Consult Intelligence’s continuous data: demographics, economic sentiment, lifestyle and spending, media habits, attitudes and beliefs, and brand perceptions. The agent reads the audiences you care about in depth, and the platform lets you keep exploring from wherever the report leaves off.
How it works
1
Choose Your Audience
Select a curated Morning Consult Intelligence audience, a custom audience you’ve built in the platform, or one that’s been shared with you.
2
Add Brand Context, If You Need It
Run a brand-agnostic audience profile, or add a primary brand and selected competitors for a read on brand relationships and competitive perceptions.
3
The Agent Finds What Matters
The agent analyzes the audience across demographic, economic, behavioral, media and attitudinal dimensions, surfacing the signals that most distinguish it from the general population and the changes worth paying attention to.
4
Receive a Ready-to-Use Report
A structured, fully editable PowerPoint with an executive summary, data visualizations, audience comparisons, trends over time and strategic implications.
How it works
1
Choose Your Audience
Select a curated Morning Consult Intelligence audience, a custom audience you’ve built in the platform, or one that’s been shared with you.
2
Add Brand Context, If You Need It
Run a brand-agnostic audience profile, or add a primary brand and selected competitors for a read on brand relationships and competitive perceptions.
3
The Agent Finds What Matters
The agent analyzes the audience across demographic, economic, behavioral, media and attitudinal dimensions, surfacing the signals that most distinguish it from the general population and the changes worth paying attention to.
4
Receive a Ready-to-Use Report
A structured, fully editable PowerPoint with an executive summary, data visualizations, audience comparisons, trends over time and strategic implications.
How it works
1
Choose Your Audience
Select a curated Morning Consult Intelligence audience, a custom audience you’ve built in the platform, or one that’s been shared with you.
2
Add Brand Context, If You Need It
Run a brand-agnostic audience profile, or add a primary brand and selected competitors for a read on brand relationships and competitive perceptions.
3
The Agent Finds What Matters
The agent analyzes the audience across demographic, economic, behavioral, media and attitudinal dimensions, surfacing the signals that most distinguish it from the general population and the changes worth paying attention to.
4
Receive a Ready-to-Use Report
A structured, fully editable PowerPoint with an executive summary, data visualizations, audience comparisons, trends over time and strategic implications.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
How is this different from the Customer Targeting Agent?
The Customer Targeting Agent finds who matters: it identifies priority growth audiences and gives you a foundational profile of who they are and how to reach them. The State of the Consumer Agent goes deeper on a single audience, adding economic context, attitudes and beliefs, and brand relationships to build the strategic profile you act on. Use them in sequence, or use State of the Consumer on its own for an audience your organization already cares about.
How is this different from the Audience Profile tools in Morning Consult Intelligence?
It isn’t an automated version of Audience Profile. The agent draws from a defined set of profiling questions rather than every question available, identifies the signals that are most relevant and differentiated for the selected audience, and adds analysis, context and recommendations, packaged as a structured narrative and editable report.
What audiences can I profile?
Any curated Morning Consult Intelligence audience, a custom audience you’ve created, or a custom audience shared with you. To run a report, the audience needs a sample of more than 2,000 interviews over the past year.
Can I include my brand and competitors?
Yes. Run the agent as a brand-agnostic profile, or add a Brand Sentiment section for a primary brand and selected competitors. Brand analysis requires more than three weeks of data, or a sample above 300 for awareness, for that brand-audience combination in the current quarter.
What does the agent analyze?
Depending on the audience and available data: demographics, economic sentiment, lifestyle and spending, media engagement, attitudes and beliefs, and brand sentiment when selected. The agent decides which findings to emphasize based on what’s most relevant and differentiated for the audience.
Who is the State of the Consumer Agent designed for?
Insights and market intelligence leaders turning audience data into strategic context; marketing and brand teams building targeting, messaging, media or growth strategy; and agency strategists developing audience-led recommendations for clients. It’s most useful when you already know which audience matters and need a faster, more complete view of who they are, what’s changing, and what it means.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
How is this different from the Customer Targeting Agent?
The Customer Targeting Agent finds who matters: it identifies priority growth audiences and gives you a foundational profile of who they are and how to reach them. The State of the Consumer Agent goes deeper on a single audience, adding economic context, attitudes and beliefs, and brand relationships to build the strategic profile you act on. Use them in sequence, or use State of the Consumer on its own for an audience your organization already cares about.
How is this different from the Audience Profile tools in Morning Consult Intelligence?
It isn’t an automated version of Audience Profile. The agent draws from a defined set of profiling questions rather than every question available, identifies the signals that are most relevant and differentiated for the selected audience, and adds analysis, context and recommendations, packaged as a structured narrative and editable report.
What audiences can I profile?
Any curated Morning Consult Intelligence audience, a custom audience you’ve created, or a custom audience shared with you. To run a report, the audience needs a sample of more than 2,000 interviews over the past year.
Can I include my brand and competitors?
Yes. Run the agent as a brand-agnostic profile, or add a Brand Sentiment section for a primary brand and selected competitors. Brand analysis requires more than three weeks of data, or a sample above 300 for awareness, for that brand-audience combination in the current quarter.
What does the agent analyze?
Depending on the audience and available data: demographics, economic sentiment, lifestyle and spending, media engagement, attitudes and beliefs, and brand sentiment when selected. The agent decides which findings to emphasize based on what’s most relevant and differentiated for the audience.
Who is the State of the Consumer Agent designed for?
Insights and market intelligence leaders turning audience data into strategic context; marketing and brand teams building targeting, messaging, media or growth strategy; and agency strategists developing audience-led recommendations for clients. It’s most useful when you already know which audience matters and need a faster, more complete view of who they are, what’s changing, and what it means.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
How is this different from the Customer Targeting Agent?
The Customer Targeting Agent finds who matters: it identifies priority growth audiences and gives you a foundational profile of who they are and how to reach them. The State of the Consumer Agent goes deeper on a single audience, adding economic context, attitudes and beliefs, and brand relationships to build the strategic profile you act on. Use them in sequence, or use State of the Consumer on its own for an audience your organization already cares about.
How is this different from the Audience Profile tools in Morning Consult Intelligence?
It isn’t an automated version of Audience Profile. The agent draws from a defined set of profiling questions rather than every question available, identifies the signals that are most relevant and differentiated for the selected audience, and adds analysis, context and recommendations, packaged as a structured narrative and editable report.
What audiences can I profile?
Any curated Morning Consult Intelligence audience, a custom audience you’ve created, or a custom audience shared with you. To run a report, the audience needs a sample of more than 2,000 interviews over the past year.
Can I include my brand and competitors?
Yes. Run the agent as a brand-agnostic profile, or add a Brand Sentiment section for a primary brand and selected competitors. Brand analysis requires more than three weeks of data, or a sample above 300 for awareness, for that brand-audience combination in the current quarter.
What does the agent analyze?
Depending on the audience and available data: demographics, economic sentiment, lifestyle and spending, media engagement, attitudes and beliefs, and brand sentiment when selected. The agent decides which findings to emphasize based on what’s most relevant and differentiated for the audience.
Who is the State of the Consumer Agent designed for?
Insights and market intelligence leaders turning audience data into strategic context; marketing and brand teams building targeting, messaging, media or growth strategy; and agency strategists developing audience-led recommendations for clients. It’s most useful when you already know which audience matters and need a faster, more complete view of who they are, what’s changing, and what it means.
See the State of the Consumer Agent in action
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
See the State of the Consumer Agent in action
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
See the State of the Consumer Agent in action
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.