Our AI Connector lets you query Morning Consult Intelligence data from inside AI assistants like Claude and ChatGPT. Instead of exporting data or switching between tools, you ask questions in plain language and get answers grounded in Morning Consult's continuous tracking and custom research.

Morning Consult’s connector is tested and verified to work with Claude, Perplexity and ChatGPT.

Yes. Morning Consult's AI Connectors are built on the Model Context Protocol, the open standard for connecting AI assistants to external data sources. If your team already manages MCP servers, the Morning Consult connector works the way you'd expect.

We have high confidence in the connector’s ability to retrieve data. Hallucinations are not possible during data retrieval* because the connector is built on a retrieval-augmented generation (RAG) architecture. Instead of asking the AI model to generate data from its own knowledge, the connector translates the user’s request into specific data targets and retrieves matching values directly from Morning Consult. The connector either returns Morning Consult data or produces an error when it cannot find a valid match. While it may occasionally retrieve data that does not fully align with the user’s intent, the values themselves will always come from Morning Consult. It cannot invent data points.

Anything the Morning Consult Intelligence dataset covers: brand health and competitive benchmarks, audience attitudes and behaviors, consumer economic sentiment, and how any of it has moved over time — across markets and demographics. You can also ask questions about the custom research you run with Morning Consult.

The data comes from Morning Consult. AI tools use that data to generate answers, visualizations, and narrative, guided by Morning Consult's methodology and expertise baked into the connector. You can ask the AI tool to show its work at any time, which will help you see exactly what data was pulled from Morning Consult and how it was used. As with any AI-generated work, we recommend reviewing the results when they will inform high-stakes decisions.

Look for the Morning Consult tool call in the response. Claude or ChatGPT displays it whenever the connector is queried. You can also ask "Tell me what data you used" and the connector will report back the exact dataset, sample size, and query parameters it used to generate the answer.

Morning Consult fields 30,000 new interviews every day across the globe. That means the data available through the connector reflects what consumers are thinking and doing. Most brand and consumer metrics are updated daily, so when you ask the tool a question, you're getting an answer grounded in the freshest available data, not a static snapshot.