AI Connector
Morning Consult, Inside Claude
The Claude Connector brings Morning Consult into your Claude workspace, which means you get our brand, audience and economic tracking, plus the custom research we’ve done for you in the workspace you’re using. Ask in plain language, and get cited answers built on real interview data, ready to turn into charts, documents and analysis without leaving the conversation.
AI Connector
Morning Consult, Inside Claude
The Claude Connector brings Morning Consult into your Claude workspace, which means you get our brand, audience and economic tracking, plus the custom research we’ve done for you in the workspace you’re using. Ask in plain language, and get cited answers built on real interview data, ready to turn into charts, documents and analysis without leaving the conversation.
AI Connector
Morning Consult, Inside Claude
The Claude Connector brings Morning Consult into your Claude workspace, which means you get our brand, audience and economic tracking, plus the custom research we’ve done for you in the workspace you’re using. Ask in plain language, and get cited answers built on real interview data, ready to turn into charts, documents and analysis without leaving the conversation.
Powered by 30,000 daily interviews
collected across the globe on a foundation of 100M+ historical interviews — the same data relied upon by the world’s leading brands, agencies and central banks.
Ask questions in plain language
and get answers grounded in interview data, not the model’s training set. No platform navigation, no data exports, no prior expertise required.
Layer in your own context
Combine Morning Consult data with web search, uploaded documents and your own business knowledge in a single Claude conversation.
Every answer comes with its source
Ask Claude what data it used and it will show you exactly what it queried, including sample size and methodology.
Powered by 30,000 daily interviews
collected across the globe on a foundation of 100M+ historical interviews — the same data relied upon by the world’s leading brands, agencies and central banks.
Ask questions in plain language
and get answers grounded in interview data, not the model’s training set. No platform navigation, no data exports, no prior expertise required.
Layer in your own context
Combine Morning Consult data with web search, uploaded documents and your own business knowledge in a single Claude conversation.
Every answer comes with its source
Ask Claude what data it used and it will show you exactly what it queried, including sample size and methodology.
Powered by 30,000 daily interviews
collected across the globe on a foundation of 100M+ historical interviews — the same data relied upon by the world’s leading brands, agencies and central banks.
Ask questions in plain language
and get answers grounded in interview data, not the model’s training set. No platform navigation, no data exports, no prior expertise required.
Layer in your own context
Combine Morning Consult data with web search, uploaded documents and your own business knowledge in a single Claude conversation.
Every answer comes with its source
Ask Claude what data it used and it will show you exactly what it queried, including sample size and methodology.
What you can do with the Morning Consult Claude Connector
What you can do with the Morning Consult Claude Connector
What you can do with the Morning Consult Claude Connector
Build charts as artifacts
Ask for trust in your category across markets and Claude charts it from the actual tracking data as an artifact you can refine in place by adding markets, changing the window of time or even restyling the chart.
Draft the document, not just the answer
Claude doesn’t stop at the number. Ask it to turn the data into a competitive summary, a talking-points memo, or a first-draft report, and the analysis carries its sources with it.
Automate the recurring report with Claude Skills
One multi-brand portfolio company built per-brand Claude Skills on the connector to assemble quarterly board reporting across five brands that included a full brand funnel, demographic cuts, and competitive benchmarks.
Make it your team’s workspace
Set up a Claude Project with your brands, competitors and reporting formats, and every conversation starts with your tool already briefed so you can ask a question without re-explaining your world.
Ask your own research questions, too
The connector reaches the custom studies Morning Consult has run for your organization, not just the syndicated tracking. Ask what your segmentation said about a specific audience, or how your message test performed with it, and Claude answers from your study.
Build charts as artifacts
Ask for trust in your category across markets and Claude charts it from the actual tracking data as an artifact you can refine in place by adding markets, changing the window of time or even restyling the chart.
Draft the document, not just the answer
Claude doesn’t stop at the number. Ask it to turn the data into a competitive summary, a talking-points memo, or a first-draft report, and the analysis carries its sources with it.
Automate the recurring report with Claude Skills
One multi-brand portfolio company built per-brand Claude Skills on the connector to assemble quarterly board reporting across five brands that included a full brand funnel, demographic cuts, and competitive benchmarks.
Make it your team’s workspace
Set up a Claude Project with your brands, competitors and reporting formats, and every conversation starts with your tool already briefed so you can ask a question without re-explaining your world.
Ask your own research questions, too
The connector reaches the custom studies Morning Consult has run for your organization, not just the syndicated tracking. Ask what your segmentation said about a specific audience, or how your message test performed with it, and Claude answers from your study.
How it works
1
Connect
Our team sets your organization up with the Morning Consult Connector in Claude; your users sign in with their Morning Consult credentials.
2
Ask
Pose questions in plain language, the way you’d brief an analyst. Claude decides when it needs Morning Consult data and shows you the tool call when it does.
3
Verify
Every answer is grounded in interview data and cited to the source. Ask "tell me what data you used" and Claude reports the exact dataset, sample size and query parameters behind the answer.
4
Work
Turn the result into charts, tables and documents right in the conversation — or into a repeatable Skill your team runs every quarter.
How it works
1
Connect
Our team sets your organization up with the Morning Consult Connector in Claude; your users sign in with their Morning Consult credentials.
2
Ask
Pose questions in plain language, the way you’d brief an analyst. Claude decides when it needs Morning Consult data and shows you the tool call when it does.
3
Verify
Every answer is grounded in interview data and cited to the source. Ask "tell me what data you used" and Claude reports the exact dataset, sample size and query parameters behind the answer.
4
Work
Turn the result into charts, tables and documents right in the conversation — or into a repeatable Skill your team runs every quarter.
How it works
1
Connect
Our team sets your organization up with the Morning Consult Connector in Claude; your users sign in with their Morning Consult credentials.
2
Ask
Pose questions in plain language, the way you’d brief an analyst. Claude decides when it needs Morning Consult data and shows you the tool call when it does.
3
Verify
Every answer is grounded in interview data and cited to the source. Ask "tell me what data you used" and Claude reports the exact dataset, sample size and query parameters behind the answer.
4
Work
Turn the result into charts, tables and documents right in the conversation — or into a repeatable Skill your team runs every quarter.
Everything Morning Consult Has Measured, For You and the Market
The connector queries the same four connected layers as Morning Consult Intelligence:
Global Context
Daily economic, political and societal indicators, from consumer sentiment and inflation expectations to policy attitudes.
Industry Trends
Behaviors, preferences and demand across categories, so you can see whether a shift is yours or everyone's.
Brand Intelligence
Daily tracking on awareness, favorability, consideration, trust and usage, benchmarked against competitors with a decade of history.
Audience Intelligence
Attitudes, values, behaviors and psychographics beyond demographics, cut by market and segment.
Everything Morning Consult Has Measured, For You and the Market
The connector queries the same four connected layers as Morning Consult Intelligence:
Global Context
Daily economic, political and societal indicators, from consumer sentiment and inflation expectations to policy attitudes.
Industry Trends
Behaviors, preferences and demand across categories, so you can see whether a shift is yours or everyone's.
Brand Intelligence
Daily tracking on awareness, favorability, consideration, trust and usage, benchmarked against competitors with a decade of history.
Audience Intelligence
Attitudes, values, behaviors and psychographics beyond demographics, cut by market and segment.
Everything Morning Consult Has Measured, For You and the Market
The connector queries the same four connected layers as Morning Consult Intelligence:
Global Context
Daily economic, political and societal indicators, from consumer sentiment and inflation expectations to policy attitudes.
Industry Trends
Behaviors, preferences and demand across categories, so you can see whether a shift is yours or everyone's.
Brand Intelligence
Daily tracking on awareness, favorability, consideration, trust and usage, benchmarked against competitors with a decade of history.
Audience Intelligence
Attitudes, values, behaviors and psychographics beyond demographics, cut by market and segment.
Frequent questions
What is the Claude Connector?
The Claude Connector lets you query Morning Consult Intelligence data and custom surveys from inside Claude. Instead of exporting data or switching between tools, you ask questions in plain language and get answers grounded in Morning Consult’s continuous tracking — with citations back to the underlying data.
Is the connector built on the Model Context Protocol (MCP)?
Yes. The Claude Connector is built on the Model Context Protocol, the open standard for connecting AI assistants like Claude to external data sources. If your team already manages MCP servers, the Morning Consult connector works the way you’d expect.
How do I know the answers are accurate? Does the Morning Consult connector hallucinate?
We have high confidence in the connector’s ability to retrieve data. Hallucinations are not possible during data retrieval because the connector is built on a retrieval-augmented generation (RAG) architecture. Instead of asking the AI model to generate data from its own knowledge, the connector translates the user’s request into specific data targets and retrieves matching values directly from Morning Consult. The connector either returns Morning Consult data or produces an error when it cannot find a valid match. While it may occasionally retrieve data that does not fully align with the user’s intent, the values themselves will always come from Morning Consult. It cannot invent data points.
Who generates the analysis: Morning Consult or Claude?
The data comes from Morning Consult. Claude uses that data to generate answers, visualizations and narrative, guided by Morning Consult’s methodology and expertise built into the connector. You can ask Claude to show its work at any time to see exactly what data was pulled and how it was used. As with any AI-generated work, we recommend reviewing the results when they will inform high-stakes decisions.
How do I know Claude is actually using Morning Consult data?
Look for the Morning Consult tool call in the response. Claude displays it whenever it queries the connector. You can also ask "tell me what data you used," and it will report the exact dataset, sample size and query parameters behind the answer.
How is this different from Morning Consult Intelligence?
Morning Consult offers three pathways to its data. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration and AI Research Agents. The API delivers data directly into your own systems. The Claude Connector is for teams who want Morning Consult data inside the AI workspace they already use — same data, different front door.
Can I access my custom research through the connector?
Yes. The connector reaches the custom studies Morning Consult has conducted for your organization alongside the syndicated tracking data — ask about your own study the way you’d ask about the market, and Claude answers from your results with citations back to the source. Access follows your team’s permissions, so only your organization sees your work.
Can I use the connector with Claude Projects and Skills?
Yes. The connector works within your normal Claude workflows — teams use it inside Projects and build Claude Skills on top of it to make recurring analyses repeatable, from quarterly brand reporting to standing competitive reviews.
How often is the data updated?
Morning Consult conducts 30,000 new interviews every day across the globe, and most brand and consumer metrics update daily — so answers reflect the most recent collection cycle, not a static snapshot.
How do I get access?
The Claude Connector is available to Morning Consult Intelligence subscribers. If you’re an existing client, reach out to your customer representative. If you’re interested in becoming a client, fill out the form below and our team will set you up.
What should our IT, legal and security teams know before we connect?
Our AI Connector is built to pass enterprise review. Authentication uses OAuth 2.0 with PKCE, which means your users sign in with their Morning Consult credentials, and no credentials are shared with the AI tool. Access follows your existing Morning Consult permissions: users only reach the data sources, countries and brands their team is entitled to. Queries run on Morning Consult’s servers and return only the aggregated results requested — the connector never exposes respondent-level personal data, and Morning Consult receives only the data requests the connector sends, not your broader conversation. How your prompts and outputs are handled inside Claude is governed by your organization’s own agreement with Anthropic. We can provide a Trust Center that has our security documentation, and our information security team supports security questionnaires and reviews as part of onboarding.
Frequent questions
What is the Claude Connector?
The Claude Connector lets you query Morning Consult Intelligence data and custom surveys from inside Claude. Instead of exporting data or switching between tools, you ask questions in plain language and get answers grounded in Morning Consult’s continuous tracking — with citations back to the underlying data.
Is the connector built on the Model Context Protocol (MCP)?
Yes. The Claude Connector is built on the Model Context Protocol, the open standard for connecting AI assistants like Claude to external data sources. If your team already manages MCP servers, the Morning Consult connector works the way you’d expect.
How do I know the answers are accurate? Does the Morning Consult connector hallucinate?
We have high confidence in the connector’s ability to retrieve data. Hallucinations are not possible during data retrieval because the connector is built on a retrieval-augmented generation (RAG) architecture. Instead of asking the AI model to generate data from its own knowledge, the connector translates the user’s request into specific data targets and retrieves matching values directly from Morning Consult. The connector either returns Morning Consult data or produces an error when it cannot find a valid match. While it may occasionally retrieve data that does not fully align with the user’s intent, the values themselves will always come from Morning Consult. It cannot invent data points.
Who generates the analysis: Morning Consult or Claude?
The data comes from Morning Consult. Claude uses that data to generate answers, visualizations and narrative, guided by Morning Consult’s methodology and expertise built into the connector. You can ask Claude to show its work at any time to see exactly what data was pulled and how it was used. As with any AI-generated work, we recommend reviewing the results when they will inform high-stakes decisions.
How do I know Claude is actually using Morning Consult data?
Look for the Morning Consult tool call in the response. Claude displays it whenever it queries the connector. You can also ask "tell me what data you used," and it will report the exact dataset, sample size and query parameters behind the answer.
How is this different from Morning Consult Intelligence?
Morning Consult offers three pathways to its data. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration and AI Research Agents. The API delivers data directly into your own systems. The Claude Connector is for teams who want Morning Consult data inside the AI workspace they already use — same data, different front door.
Can I access my custom research through the connector?
Yes. The connector reaches the custom studies Morning Consult has conducted for your organization alongside the syndicated tracking data — ask about your own study the way you’d ask about the market, and Claude answers from your results with citations back to the source. Access follows your team’s permissions, so only your organization sees your work.
Can I use the connector with Claude Projects and Skills?
Yes. The connector works within your normal Claude workflows — teams use it inside Projects and build Claude Skills on top of it to make recurring analyses repeatable, from quarterly brand reporting to standing competitive reviews.
How often is the data updated?
Morning Consult conducts 30,000 new interviews every day across the globe, and most brand and consumer metrics update daily — so answers reflect the most recent collection cycle, not a static snapshot.
How do I get access?
The Claude Connector is available to Morning Consult Intelligence subscribers. If you’re an existing client, reach out to your customer representative. If you’re interested in becoming a client, fill out the form below and our team will set you up.
What should our IT, legal and security teams know before we connect?
Our AI Connector is built to pass enterprise review. Authentication uses OAuth 2.0 with PKCE, which means your users sign in with their Morning Consult credentials, and no credentials are shared with the AI tool. Access follows your existing Morning Consult permissions: users only reach the data sources, countries and brands their team is entitled to. Queries run on Morning Consult’s servers and return only the aggregated results requested — the connector never exposes respondent-level personal data, and Morning Consult receives only the data requests the connector sends, not your broader conversation. How your prompts and outputs are handled inside Claude is governed by your organization’s own agreement with Anthropic. We can provide a Trust Center that has our security documentation, and our information security team supports security questionnaires and reviews as part of onboarding.
Frequent questions
What is the Claude Connector?
The Claude Connector lets you query Morning Consult Intelligence data and custom surveys from inside Claude. Instead of exporting data or switching between tools, you ask questions in plain language and get answers grounded in Morning Consult’s continuous tracking — with citations back to the underlying data.
Is the connector built on the Model Context Protocol (MCP)?
Yes. The Claude Connector is built on the Model Context Protocol, the open standard for connecting AI assistants like Claude to external data sources. If your team already manages MCP servers, the Morning Consult connector works the way you’d expect.
How do I know the answers are accurate? Does the Morning Consult connector hallucinate?
We have high confidence in the connector’s ability to retrieve data. Hallucinations are not possible during data retrieval because the connector is built on a retrieval-augmented generation (RAG) architecture. Instead of asking the AI model to generate data from its own knowledge, the connector translates the user’s request into specific data targets and retrieves matching values directly from Morning Consult. The connector either returns Morning Consult data or produces an error when it cannot find a valid match. While it may occasionally retrieve data that does not fully align with the user’s intent, the values themselves will always come from Morning Consult. It cannot invent data points.
Who generates the analysis: Morning Consult or Claude?
The data comes from Morning Consult. Claude uses that data to generate answers, visualizations and narrative, guided by Morning Consult’s methodology and expertise built into the connector. You can ask Claude to show its work at any time to see exactly what data was pulled and how it was used. As with any AI-generated work, we recommend reviewing the results when they will inform high-stakes decisions.
How do I know Claude is actually using Morning Consult data?
Look for the Morning Consult tool call in the response. Claude displays it whenever it queries the connector. You can also ask "tell me what data you used," and it will report the exact dataset, sample size and query parameters behind the answer.
How is this different from Morning Consult Intelligence?
Morning Consult offers three pathways to its data. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration and AI Research Agents. The API delivers data directly into your own systems. The Claude Connector is for teams who want Morning Consult data inside the AI workspace they already use — same data, different front door.
Can I access my custom research through the connector?
Yes. The connector reaches the custom studies Morning Consult has conducted for your organization alongside the syndicated tracking data — ask about your own study the way you’d ask about the market, and Claude answers from your results with citations back to the source. Access follows your team’s permissions, so only your organization sees your work.
Can I use the connector with Claude Projects and Skills?
Yes. The connector works within your normal Claude workflows — teams use it inside Projects and build Claude Skills on top of it to make recurring analyses repeatable, from quarterly brand reporting to standing competitive reviews.
How often is the data updated?
Morning Consult conducts 30,000 new interviews every day across the globe, and most brand and consumer metrics update daily — so answers reflect the most recent collection cycle, not a static snapshot.
How do I get access?
The Claude Connector is available to Morning Consult Intelligence subscribers. If you’re an existing client, reach out to your customer representative. If you’re interested in becoming a client, fill out the form below and our team will set you up.
What should our IT, legal and security teams know before we connect?
Our AI Connector is built to pass enterprise review. Authentication uses OAuth 2.0 with PKCE, which means your users sign in with their Morning Consult credentials, and no credentials are shared with the AI tool. Access follows your existing Morning Consult permissions: users only reach the data sources, countries and brands their team is entitled to. Queries run on Morning Consult’s servers and return only the aggregated results requested — the connector never exposes respondent-level personal data, and Morning Consult receives only the data requests the connector sends, not your broader conversation. How your prompts and outputs are handled inside Claude is governed by your organization’s own agreement with Anthropic. We can provide a Trust Center that has our security documentation, and our information security team supports security questionnaires and reviews as part of onboarding.
Put Morning Consult in Your Next Claude Conversation
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
Put Morning Consult in Your Next Claude Conversation
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
Put Morning Consult in Your Next Claude Conversation
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.