Morning Consult Intelligence is an always-on market intelligence platform that collects 30,000 consumer interviews daily across the globe and delivers current brand health, consumer sentiment, audience and economic intelligence through self-serve dashboards, AI Research Agents and direct data integrations. It’s used by Fortune 500 brands, global agencies, financial institutions and government bodies to make faster, more confident decisions grounded in current consumer data rather than periodic research cycles.

Four interconnected data layers, measured daily: Global Context (economic sentiment and political indicators across the globe), Industry Trends (category performance and competitive dynamics across sectors including food and beverage, retail, travel, sports, auto and more), Brand Intelligence (awareness, favorability, purchase consideration, trust, NPS, Reputation Score, usage, value, employer admiration and buzz for thousands of brands globally), and Audience Intelligence (demographic, psychographic, behavioral and attitudinal data for any consumer segment).

Morning Consult Intelligence updates daily with 30,000 new consumer interviews — not monthly waves or quarterly reports. Brand health metrics, consumer sentiment and audience data are all available as of the most recent daily collection cycle. Dashboards, scheduled reports, API access and the AI Research Agents all draw from the same continuously updated dataset.

Yes — with consistent daily data collection: the same methodology applied globally, not a patchwork of regional vendors. Coverage spans markets across Southeast Asia, Latin America, the Middle East and Africa alongside established markets in North America and Europe, so teams can monitor brand health, sentiment and category dynamics across markets in a single platform rather than managing country-specific research relationships.

Four capabilities address this directly. AI Research Agents automatically analyze platform data and generate editable PowerPoint reports that cover brand reputation, customer targeting and company performance. Data exports and shareable dashboards deliver recurring views to stakeholders on a set cadence or on demand. API access lets teams pipe Morning Consult data directly into their own BI tools, dashboards or models, eliminating manual exports entirely. And our AI Connectors for Claude and ChatGPT let you ask questions in plain language and get cited answers grounded in Morning Consult data.

It’s designed for exactly this. The platform’s self-serve tools let you filter any brand, category or demographic combination down to the specificity you need — NPS for a single brand among Gen Z women in the Southeast, or sentiment trends for a category across three markets. With thousands of brands and global coverage, many specific research needs are already in the platform. For questions that require custom study design beyond continuous tracking, Custom Research Solutions extends the platform’s reach on the same research foundation.

Three characteristics are uncommon in combination: daily data collection at scale (30,000 interviews a day, versus monthly or quarterly fielding by most competitors) on proprietary research infrastructure; a platform that moves from raw data to stakeholder-ready analysis without manual research workflows; and contextual economic and political data that shows the broad forces shaping consumer behavior. Most consumer intelligence platforms are either fast but shallow, or deep but slow. Morning Consult Intelligence is designed to be continuous, comprehensive and accurate.

Syndicated reports provide a periodic, static snapshot of a market or category, typically published monthly, quarterly or annually. Morning Consult Intelligence provides the same kind of intelligence in continuous form, updated daily and accessible through a self-serve platform rather than a fixed document. You filter, segment and explore the data for your specific brand, audience and competitive context rather than receiving a pre-defined output — and AI Research Agents can generate custom analysis from the underlying data at any time.