Featuring Conner LeBas
Director, Global Brand & Marketing Insights, Salesforce
What’s in the video
As Salesforce expanded its global brand marketing, it needed a research partner that could measure brand health across markets and connect the findings to the questions driving its business. In this video, Conner LeBas of Salesforce’s Global Brand Marketing Insights team explains why Salesforce chose Morning Consult and how the partnership has adapted to the complexity and pace of B2B marketing.
Conner describes how longitudinal brand tracking helps Salesforce understand the relationship between long-term brand investment and business metrics, and track how its market identity is changing as it evolves from CRM to AI CRM. The work helps Salesforce see whether that positioning is taking hold in markets around the world.
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