The Perplexity Connector lets you query your Morning Consult data, our continuous tracking and the custom research we’ve conducted for you, from inside Perplexity. Instead of exporting data or switching tools, you ask in plain language and get answers grounded in Morning Consult’s data, with citations back to the source.

Yes. The Perplexity Connector is built on the Model Context Protocol, the open standard for connecting AI assistants to external data sources, the same standard behind our Claude and ChatGPT connectors. If your team already manages MCP servers, the Morning Consult connector works the way you’d expect.

The data comes from Morning Consult. Perplexity uses that data to generate answers and narrative, guided by Morning Consult’s methodology and expertise built into the connector. You can ask Perplexity to show its work at any time to see exactly what data was pulled and how it was used.

Look for the Morning Consult source in the answer’s citations. Perplexity shows it whenever it queries the connector. You can also ask “tell me what data you used,” and it will report the exact dataset, sample size and query parameters behind the answer.

We have high confidence in the connector’s ability to retrieve data. Hallucinations are not possible during data retrieval because the connector is built on a retrieval-augmented generation (RAG) architecture. Instead of asking the AI model to generate data from its own knowledge, the connector translates the user’s request into specific data targets and retrieves matching values directly from Morning Consult. The connector either returns Morning Consult data or produces an error when it cannot find a valid match. While it may occasionally retrieve data that does not fully align with the user’s intent, the values themselves will always come from Morning Consult. It cannot invent data points.

Morning Consult offers three pathways to its data. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration and AI Research Agents. The API delivers data directly into your own systems. The Perplexity Connector is for teams who want Morning Consult data inside the research tool they already use: syndicated tracking and your custom research, one front door.

Yes. The connector reaches the custom studies Morning Consult has conducted for your organization alongside the syndicated tracking data. Access follows your team’s permissions, so only your organization sees your work.

Morning Consult conducts 30,000 new interviews every day across the globe, and most brand and consumer metrics update daily — so answers reflect the most recent collection cycle, not a static snapshot.

The Connector is available to Morning Consult Intelligence subscribers. If you’re an existing client, reach out to your customer representative. If you’re interested in becoming a client, fill out the form below and our team will set you up.

Our AI Connector is built to pass enterprise review. Authentication uses OAuth 2.0 with PKCE, which means your users sign in with their Morning Consult credentials, and no credentials are shared with the AI tool. Access follows your existing Morning Consult permissions: users only reach the data sources, countries and brands their team is entitled to. Queries run on Morning Consult’s servers and return only the aggregated results requested — the connector never exposes respondent-level personal data, and Morning Consult receives only the data requests the connector sends, not your broader conversation. How your prompts and outputs are handled inside Perplexity is governed by your organization’s own agreement with Perplexity. We can provide a Trust Center that has our security documentation, and our information security team supports security questionnaires and reviews as part of onboarding.