We map the dominant narratives in your sector from two sources: desk research across media, filings, earnings language and analyst coverage, and real-time analysis of how news stories are framed and linked across thousands of outlets. Where media narrative and public belief diverge is diagnostic: a gap in one direction is a window to get ahead, in the other a risk to manage.

We establish where your company sits within that map and measure the gap between the story you intend to tell and the one audiences actually believe. Narrative hypotheses are drafted in audience voice, refined with your team in a workshop, and tested in a nationally representative survey.

Five dimensions, each tested through scenario-based questions and scored Strong, Developing or Exposed: whether the narrative fits where the sector is heading, holds across all stakeholder groups, holds up under adversity, is built for multi-year relevance, and is earned by what the company actually does.

Alongside the assessment, we measure identity-level connection: whether audiences see themselves in your company, not just whether they’re aware of it or prefer it. This signal moves before reputation scores do. When architecture weakens, it falls first, quietly, while every other metric still looks fine.