Morning Consult Intelligence, inside ChatGPT
The ChatGPT Connector (MCP) brings Morning Consult's high-frequency, proprietary consumer data directly into your ChatGPT workspace, so your team can ask questions, build charts, and surface insights without leaving the tools you already use.
Powered by 30,000 daily surveys across 45+ global markets, the same data relied upon by the world's leading brands, agencies, and financial institutions to predict consumer behavior.
What the ChatGPT Connector Delivers
Catch brand health problems before they become headlines
Track favorability, trust, and reputation scores for any brand in real time, across demographics and geographies, so you're never caught off guard by a shift in public opinion.
Understand your customers
Build rich audience profiles grounded in real consumer data: who your customers are, what they value, and how their behavior is shifting relative to the broader population.
Know where consumer demand is heading before it shows up in your numbers
Ask ChatGPT to surface shifts in how consumers are feeling, what they're spending on, and where they're pulling back, across the overall economy and within your category.
Map the full state of your business in a single conversation
Combine brand health, audience data, and consumer sentiment into one view. Ask ChatGPT to pull Morning Consult data, layer in web search, and build a chart, all without leaving your workflow.
Get ahead of the news cycle
Ask ChatGPT to track brand reputation over time and annotate shifts with relevant news headlines. Understand not just what changed, but why.
How It Works
A purpose-built connection between Morning Consult's consumer intelligence and the AI tools your team already uses. Now available in alpha for ChatGPT Enterprise.
Connect
Get started by connecting Morning Consult to your ChatGPT Enterprise workspace. Authentication takes just a few minutes.
Ask
Start any prompt with "Using Morning Consult data…" and ChatGPT will pull directly from Morning Consult's systems to answer your question. No data exports required.
Explore
ChatGPT returns real, continuous consumer data: actual survey results, sample sizes, and methodology notes, and uses that data to answer your question, build a chart, or generate a formatted summary.
Verify
Ask "What data did you use?" at any point. ChatGPT will show you exactly what it queried: the dataset, sample size, survey parameters, and the specific metrics it pulled. Always confirm before sharing externally.
What Data Is Available
100M+ survey interviews collected and 30,000 more every day. 45+ countries. All of it accessible through a single conversation with ChatGPT.
Want to learn more about what's available?
Frequently Asked Questions
MCP (Model Context Protocol) is an open standard that allows AI assistants like ChatGPT to connect directly to external data sources in real time. The Morning Consult MCP Connector uses this standard to give ChatGPT direct access to Morning Consult's consumer intelligence database, built on 100M+ survey interviews across 48 countries and updated daily with 30,000 new surveys. When you ask ChatGPT a question using Morning Consult data, the connector retrieves actual survey results, sample sizes, and methodology notes in real time, rather than relying on manual data exports or copy-pasting.
Morning Consult offers three pathways to access its data and insights. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration, and agentic reports. The API and bulk data products are for teams who want to pipe Morning Consult data directly into their own systems. And the ChatGPT Connector is for teams who want to access Morning Consult data inside the AI tools they already use. All three draw from the same underlying dataset. The connector doesn't replace the platform; it extends it.
MCAI is Morning Consult's own AI chat product, purpose-built with guardrails and analytical context optimized for MC data. The ChatGPT Connector brings MC data into ChatGPT, where you can combine it with the full capabilities of your ChatGPT workspace: other tools, uploaded files, web search, document creation, flexible data visualization.
The data comes from Morning Consult. ChatGPT uses that data to generate answers, visualizations, and narrative, guided by Morning Consult's methodology and expertise baked into the connector. You can ask ChatGPT to show its work at any time, which will help you see exactly what data was pulled from Morning Consult and how it was used.
Look for the Morning Consult tool call in the response. ChatGPT will display it when it calls the connector. You can also ask "Tell me what data you used" and ChatGPT will report back the exact dataset, sample size, and query parameters it used to generate the answer.
Morning Consult fields 30,000 new surveys every day across 48 countries. That means the data available through the connector reflects what consumers are thinking and doing right now. Most brand and consumer metrics are updated daily, so when you ask ChatGPT a question, you're getting an answer grounded in the freshest available data, not a static snapshot.
Yes. The connector is available to Morning Consult Intelligence subscribers at no additional cost.
Yes. A Morning Consult connector is also available for Claude Enterprise. A Gemini connector is in development. See the Claude Connector page for details.
The ChatGPT Connector is currently in alpha, available to Morning Consult Intelligence subscribers on ChatGPT Enterprise. Fill out the form below and our team will be in touch to get you started.
See the ChatGPT Connector in action.
The ChatGPT Connector (MCP) is currently in alpha, available to Morning Consult Intelligence subscribers on ChatGPT Enterprise. Fill out the form below and our team will be in touch.