Consumer Intelligence Built for Performance Conversations

An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult's agents apply that capability to our proprietary consumer and brand intelligence, combining always-on survey data with expert research design to surface insights your team can act on immediately.

The agents run on Morning Consult's proprietary consumer survey database, collected through 30,000+ daily interviews across 45+ global markets. The underlying data is the same continuous tracking that powers the Morning Consult Intelligence platform — covering brand health, consumer sentiment, audience behavior, and economic indicators.

The Company Performance Agent – along with our Brand Reputation Agent and Company Performance Agent – is a feature within the Morning Consult Intelligence platform, not a separate product. Our agents are purpose-built, automated workflows that run on the platform's underlying dataset and are accessible to all Intelligence platform subscribers at no additional cost.

Each agent is designed by our in-house experts for a specific research use case and produces a self-contained output, while the Intelligence platform's self-serve dashboards and data tools remain available alongside them.

The Company Performance Agent produces a fully editable PowerPoint report. Reports include data visualizations, written narrative, and structured analysis formatted for direct use in stakeholder presentations. No reformatting or manual data transfer is required.

No. Unlike an AI chatbot, the agent follows a pre-defined research workflow based on upfront user selections.To run the agent, the user simply selects their desired brand, market, and competitors from a drop-down menu. The agent then runs autonomously and delivers the completed PowerPoint report via email. No prompt engineering, AI expertise, or manual analysis is required.

The agent draws from four data layers within Morning Consult Intelligence: audience profiling, consumer financial health indicators, competitive brand tracking, and web search.

The web search layer pulls company-specific context including SEC filings and investor communications, as well as broader macroeconomic conditions. Together, these form a structured performance assessment grounded in always-on consumer data and real-world company context.

Most consumer confidence indices are built on small monthly samples designed to measure the average American. Morning Consult's Index of Consumer Sentiment is built differently: thousands of interviews collected daily, across a wide range of demographic variables, in a sample large enough to cut the data in ways national indices simply cannot support. That means you can see how consumer confidence and financial health are trending not just nationally, but for specific income brackets, age groups, geographies, and other segments. 

For the Company Performance Agent, that segmentation capability is applied directly to your customer base, so the economic picture you're working with reflects your consumers, not a national average.

The framework was developed by John Leer, Morning Consult's Chief Economist, based on years of live CFO and Investor Relations earnings preparation conversations. The same questions surfaced every quarter: who are our core customers, are they able and willing to keep spending, is this performance company-specific or macro-driven? The agent formalizes that analytical process and makes it available on demand.