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AI Connector (Coming Soon)

Morning Consult Intelligence, inside Gemini

The Gemini Connector (MCP) will bring Morning Consult's high-frequency, proprietary consumer data directly into your Gemini workspace, so your team can ask questions, build charts, and surface insights without leaving the tools you already use.

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Powered by 30,000 daily surveys across 45+ global markets, the same data relied upon by the world's leading brands, agencies, and financial institutions to predict consumer behavior.

Powered by 30,000 daily surveys across 45+ global markets, the same data relied upon by the world's leading brands, agencies, and financial institutions to predict consumer behavior.
Ask questions in plain language and get answers grounded in real data. No platform navigation, no data exports, no prior expertise required.
Ask questions in plain language and get answers grounded in real data. No platform navigation, no data exports, no prior expertise required.
Layer in your own context. Combine Morning Consult data with web search, uploaded documents, and your own business knowledge in a single Gemini conversation.
Layer in your own context. Combine Morning Consult data with web search, uploaded documents, and your own business knowledge in a single Gemini conversation.
Every answer comes with its source. Ask Gemini what data it used and it will show you exactly what it queried, including sample size and methodology.
Every answer comes with its source. Ask Gemini what data it used and it will show you exactly what it queried, including sample size and methodology.

What the Gemini Connector Delivers

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Catch brand health problems before they become headlines

Track favorability, trust, and reputation scores for any brand in real time, across demographics and geographies, so you're never caught off guard by a shift in public opinion.

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Understand your customers

Build rich audience profiles grounded in real consumer data: who your customers are, what they value, and how their behavior is shifting relative to the broader population.

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Know where consumer demand is heading before it shows up in your numbers

Ask Gemini to surface shifts in how consumers are feeling, what they're spending on, and where they're pulling back, across the overall economy and within your category.

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Map the full state of your business in a single conversation

Combine brand health, audience data, and consumer sentiment into one view. Ask Gemini to pull Morning Consult data, layer in web search, and build a chart, all without leaving your workflow.

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Get ahead of the news cycle

Ask Gemini to track brand reputation over time and annotate shifts with relevant news headlines. Understand not just what changed, but why.

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What Data Is Available

100M+ survey interviews. 30,000 new surveys every day. 45+ countries. All of it accessible through a single conversation with Gemini.

The Gemini Connector will include access to the same Morning Consult data available through our Claude and ChatGPT connectors, with more coming soon.

Morning Consult brand health metrics: awareness, favorability, purchase consideration, trust, usage, and more 
Morning Consult brand health metrics: awareness, favorability, purchase consideration, trust, usage, and more
Morning Consult consumer sentiment and demand data
Morning Consult consumer sentiment and demand data
Morning Consult audience profiles and demographic breakdowns
Morning Consult audience profiles and demographic breakdowns
Morning Consult category data: sports, auto, social media, workers, media, food and beverage, alcohol, travel and hospitality, beauty, apparel and footwear, and more
Morning Consult category data: sports, auto, social media, workers, media, food and beverage, alcohol, travel and hospitality, beauty, apparel and footwear, and more

Want to learn more about what's available?

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Frequently Asked Questions

What is an MCP connector?

MCP (Model Context Protocol) is an open standard that allows AI assistants like Gemini to connect directly to external data sources in real time. The Morning Consult MCP Connector uses this standard to give Gemini direct access to Morning Consult's consumer intelligence database, built on 100M+ survey interviews across 48 countries and updated daily with 30,000 new surveys. When you ask Gemini a question using Morning Consult data, the connector retrieves actual survey results, sample sizes, and methodology notes in real time, rather than relying on manual data exports or copy-pasting.

How is this different from Morning Consult Intelligence?

Morning Consult offers three pathways to access its data and insights. Morning Consult Intelligence is the full platform: dashboards, self-serve exploration, and agentic reports. The API and bulk data products are for teams who want to pipe Morning Consult data directly into their own systems. And the Gemini Connector is for teams who want to access Morning Consult data inside the AI tools they already use. All three draw from the same underlying dataset. The connector doesn't replace the platform; it extends it.

How is this different from MCAI?

MCAI is Morning Consult's own AI chat product, purpose-built with guardrails and analytical context optimized for MC data. The Gemini Connector will bring the same data into Gemini, where you can combine it with the full capabilities of your Gemini workspace: other tools, uploaded files, web search, document creation, flexible data visualization.

Who generates the analysis: Morning Consult or Gemini?

The data comes from Morning Consult. Gemini will use that data to generate answers, visualizations, and narrative, guided by Morning Consult's methodology and expertise baked into the connector. You can ask Gemini to show its work at any time, which will help you see exactly what data was pulled from Morning Consult and how it was used.

How often is the data updated?

Morning Consult fields 30,000 new surveys every day across 48 countries. That means the data available through the connector reflects what consumers are thinking and doing right now. Most brand and consumer metrics are updated daily, so when you ask Gemini a question, you're getting an answer grounded in the freshest available data, not a static snapshot.

Will the Gemini connector be included with a Morning Consult Intelligence subscription?

Yes. The connector will be available to Morning Consult Intelligence subscribers at no additional cost.

Is this available for Claude or ChatGPT?

Yes. Morning Consult connectors are currently available in alpha for Claude Enterprise and ChatGPT Enterprise. See the Claude Connector and ChatGPT Connector pages for details.

When will the Gemini Connector be available?

The Gemini Connector is currently in development. Fill out the form below to be notified when it's available and to express early interest.

Be the first to know when the Gemini Connector launches.

Fill out the form below and our team will be in touch.