Alyssa Meyers previously worked at Morning Consult as a reporter covering brands and marketing.
A Year Later, Consumers Are Much More Comfortable With Living Active Lives. What’s in Store for 2022?
Industry experts say they don’t expect major shifts in consumer comfort in the coming year
Tobey Maguire Is America’s Favorite Spider-Man
New data offers an answer to the highly debated question as rumors swirl that previous actors appear in 'Spider-Man: No Way Home'
How Marvel Became the ‘Gold Standard’ Super Brand
44% of U.S. adults say they’re interested in products depicting characters from Marvel movies and TV shows
Millennials Are Largely OK With the Superhero Genre’s Diversity Efforts. Gen Zers Demand More
Demand is highest for more female superheroes, superheroes with disabilities and Black superheroes, per new polling
The Results Are In: ‘Iron Man’ Ranks as Marvel Fans’ Favorite MCU Movie
“Iron Man,” released in 2008, has the highest net favorability rating of all Marvel Cinematic Universe movies, but the Avenger himself isn’t as popular as his protege
Is Gen Z Too Cool for Marvel? Just 9% of Marvel Fans Identify as Part of the Generation
Data indicates millennials are a driving force of interest in Marvel and superheroes
Americans Are Traveling Again — Just Not Like They Used To
44% of U.S. adults plan to travel for the holidays this year, up from 35% last year. Hotels are rebounding slowly, but experts are feeling optimistic
Facebook Faces a Long, Uphill Branding Battle to be Known as a Metaverse Company
Meta is starting off with a net favorability rating of negative 3 percentage points, according to Morning Consult Brand Intelligence data
‘The Year of Living Anywhere’: Airbnb SVP Chris Lehane Talks Family Trends and the Future of Business Travel
Many companies pumped the brakes on return-to-office plans, but Airbnb is still betting on business travel, Lehane tells Morning Consult
Americans Are Not Into Facebook’s New Name — and Don’t Want to Enter the Metaverse, Either
2 in 5 U.S. adults say they have an unfavorable opinion of Facebook’s new name, Meta