Alex Silverman
Senior Reporter
Alex is a senior reporter covering the business of sports.
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Qatar World Cup Poses Unprecedented Challenges in Soccer’s Quest to Capture America’s Attention
Seven months ahead of the World Cup, just 16% of U.S. adults say they have heard "a lot" or "some" about soccer's biggest event
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Ahead of the 2022 World Cup, Soccer Is Still America’s ‘Sport of the Future’
Nearly 1 in 3 U.S. adults identify as soccer fans, but the sport still lags behind the “Big Four” in popularity
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Interest in March Madness Is Trending in the Wrong Direction
29% of U.S. adults said they expect to watch at least some of this year’s NCAA men's basketball tournament, down slightly from 2021
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Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series
More than half of self-identified F1 fans say the Netflix series “Drive to Survive” played a role in bringing them on board
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MLB Fans Are More Than Twice as Likely to Blame Owners Than Players for Canceled Games
45% of self-identified MLB fans say team owners are most responsible for failure to reach new collective bargaining agreement
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Post-Olympics Insights: Gen Z Viewership Tumbles, Chen’s Popularity Rises and Gu Mania Sweeps China
Self-reported viewership of the Beijing Winter Games among Gen Zers fell 36% from last summer’s Tokyo Games
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Nearly Half of U.S. Sports Fans Would Boycott Their Favorite Team Over a Russian Sponsorship Deal
3 in 4 sports fans say they support teams’ decisions to cut ties with companies connected to the Russian government
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Head of Fubo Sports Network on Strategy, Sports Rights and Why Viewers Love Fighting
Pamela Duckworth says the PFL Challenger series will debut on Fubo’s free channel before becoming exclusive to paid FuboTV subscribers in subsequent weeks
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The Most-Loved Ads of Super Bowl LVI: Meet the New Brands, Same as the Old Brands
Longtime Super Bowl juggernauts Doritos, Budweiser take top billing in Morning Consult’s viewer survey
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eToro Parachutes Into U.S. Crypto Arms Race With Super Bowl Ad Buy
CMO Nir Szmulewicz says the spot marks the beginning of a $25 million global marketing campaign