Joanna Piacenza

Senior Reporter

Joanna is a senior reporter for Morning Consult.


Brands Brief: CBS Sues Parent Company in Bid to Block Merger With Viacom

By Joanna Piacenza Top Stories CBS Corp. is suing parent company National Amusements Inc. for breaching its “fiduciary duty,” a move designed to stop a proposed merger with Viacom Inc. The lawsuit contends that the recent actions of Shari Redstone, president of National Amusements, which has 80 percent voting share in both CBS and Viacom, pose […]

Brands Brief: Week in Review & What’s Ahead

By Joanna Piacenza Week in Review Advertising Digital advertising brought in a record-breaking $88 billion in 2017, according to the latest Interactive Advertising Bureau report prepared by PricewaterhouseCoopers, a 21 percent increase from 2016. Mobile brought in more than half (57 percent) of all revenue at about $50 billion, an increase from $36.6 billion in 2016. […]

Brands Brief: Digital Advertising Generated Record-Breaking $88 Billion in 2017

By Joanna Piacenza Top Stories Digital advertising brought in a record-breaking $88 billion in 2017, according to the latest Interactive Advertising Bureau report prepared by PricewaterhouseCoopers, a 21 percent increase from 2016. Mobile brought in more than half (57 percent) of all revenue at about $50 billion, an increase from $36.6 billion in 2016. (Advertising Age) […]

Brands Brief: 5 More Executives Leave Nike Amid Harassment Investigation

By Joanna Piacenza Top Stories Five more top executives have left Nike Inc. as the company conducts an investigation into workplace misconduct, bringing the total to 11 senior managers who have exited Nike as it grapples with allegations of gender discrimination and sexual harassment. The investigation, which CEO Mark Parker has said would be completed this […]

Brands Brief: Nestlé to Pay $7.15 Billion for Rights to Sell Starbucks Products

By Joanna Piacenza Top Stories Food giant Nestlé SA will pay $7.15 billion and continuing royalties for the rights to sell Starbucks Corp.’s retail products, which generate $2 billion in sales every year, in grocery stores and other outlets globally. Such a move could allow Starbucks to concentrate on in-store sales, which have slumped in the United […]