Joanna Piacenza

Editor

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Joanna is a features editor for Morning Consult.


Morning Consult Brands: WarnerMedia Pulls Out of OpenAP Coalition, Citing ‘Evolved’ Advertising Strategy

By Joanna Piacenza Top Stories AT&T Inc.’s WarnerMedia is withdrawing as a partner in OpenAP, a coalition of networks aimed at offering more comprehensive audience numbers to advertisers by combining data from Nielsen, Comscore and others. A WarnerMedia ad sales rep said in a statement that the company’s “advanced advertising strategy has evolved.” (The Hollywood Reporter) […]

Morning Consult Brands: Week in Review & What’s Ahead

By Joanna Piacenza Week in Review Legal matters Sears Holdings Corp. is suing former CEO Eddie Lampert and a number of previous board members – including Treasury Secretary Steven Mnuchin – for allegedly stealing billions from the retailer.  Two separate class-action complaints have been filed against Lyft Inc., with investors claiming the ride-booking company overstated its […]

Morning Consult Brands: Publicis to Buy Epsilon for $4.4 Billion

By Joanna Piacenza Top Stories Publicis Groupe SA has acquired data intelligence company Epsilon for an estimated $4.4 billion, the largest deal in the holding group’s 93-year history and the latest example of the advertising industry’s increasing reliance on consumer data. In July 2018, rival Interpublic Group of Companies Inc. bought database marketing firm Acxiom for […]

Morning Consult Brands: Disney+ Set to Launch Nov. 12 at $6.99 a Month

By Joanna Piacenza Top Stories At long last, The Walt Disney Co.’s Disney+ streaming service has a price tag and a launch date: $6.99 per month or $69.99 per year, available on smart TVs, browsers and game consoles on Nov. 12. The entertainment giant’s slate of new programming for its service includes series based on Marvel […]

Morning Consult Brands: American Media Is Selling The National Enquirer

By Joanna Piacenza Top Stories American Media Inc. is selling The National Enquirer along with a number of its other tabloid titles, reportedly over “intense pressure” from the company’s controlling shareholder Chatham Asset Management to part ways with the scandal-hungry tabloid over concerns with the tabloid business overall and the Enquirer specifically. Responding to reporting, American […]