Joanna Piacenza

Editor

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Joanna is the senior data editor for Morning Consult.


Morning Consult Brands: Victoria’s Secret Cancels Fashion Show for 2019

By Joanna Piacenza   Top Stories The Victoria’s Secret Fashion Show for 2019 has been canceled, L Brands Inc. announced during its third-quarter earnings call, following negative publicity surrounding the event and falling viewership numbers. Last year’s 3.27 million viewers was the show’s smallest since becoming a holiday season TV event in 2001. (USA Today) […]

Morning Consult Brands: TikTok Said to Consider Rebranding Effort in U.S.

By Joanna Piacenza   Top Stories TikTok is looking to shed its label as a Chinese social media app and rebrand itself, according to people familiar with the discussions, as the social media company faces mounting scrutiny from U.S. lawmakers and regulators. Employees and advisers to the company, which has already minimized Chinese content on […]

Morning Consult Brands: Nike to Stop Selling Products on Amazon

By Joanna Piacenza   Top Stories Nike Inc. said it will stop selling its products on Amazon.com Inc., bringing a two-year pilot program to an end as the athletic brand rethinks its retail strategy. The breakup also follows the hire of former EBay. Inc. CEO John Donahoe as Nike’s new chief executive, signaling that the […]

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