Head of Industry Intelligence
Joanna Piacenza leads Industry Intelligence at Morning Consult.
Sustainability Report 2022: What Sustainability Means to Consumers
A brand’s guide to consumer attitudes, behaviors and expectations
Report Series: Most Trusted Brands 2022
Unpacking how trust is built and broken in the 10 largest economies around the world, including breakout reports in six key industries.
New Workers, New Normal: Future of Work Report
A new report based on a survey of more than 3,500 employed U.S. adults about their priorities, work preferences, and lifestyle, provides insights for leaders across industries.
What Our Return to Normal Looks Like After Two Years of the Pandemic
On the second anniversary of the COVID-19 pandemic, head of Industry Intelligence Joanna Piacenza unpacks consumer comfort insights from Morning Consult’s 109 weeks of survey research
Is the Public Ready for the Innovations Coming Out of the 2022 Consumer Electronics Show?
From the Internet of Things to the metaverse, our industry analysts unpack where consumers stand on some of the key themes from this week’s trade show
The Peloton Scandal That Wasn’t
Amid its latest controversy, the at-home fitness brand hasn’t lost stock with consumers or the general public, writes Morning Consult’s head of industry intelligence Joanna Piacenza. This serves as the latest lesson in news penetration and public opinion.
The Steady Decline of the Facebook Brand in America
Facebook’s reputation in the U.S. has been trending downward for years, fueled by data-sharing and misinformation scandals, writes Morning Consult’s head of industry intelligence Joanna Piacenza. But that’s not slowing down daily usage or negatively impacting brands that advertise on the platform.
Most Trusted Brands: Tech & Telecoms
This report explores which consumer electronics, social media and telecommunications brands have garnered the most trust among consumers
Most Trusted Brands: Auto & Mobility
This report explores which auto and mobility brands have garnered the most trust among consumers
Millennials Are Behind Online Grocery’s Pandemic-Induced Growth
One-quarter now shop mostly or fully online for their groceries, double the share who said the same before the pandemic