Meghan McCarthy


What Our Favorite Brands Say About America

Since January 2017, Morning Consult has asked nearly 200,000 Americans to rank the world’s biggest brands. After combing through the data, here’s what we’ve learned about Americans’ preferences.

Kroger Edges Out Whole Foods

Whole Foods built a national brand on having the highest-quality organic foods. But when it comes to who Americans like the best, grocery giant Kroger edges out the health food store.

Trump Scandals Make His Voters Like Him More

President Donald Trump’s ability to withstand scandals that would seemingly bring down other politicians is well-established, and his first two months in office have shown the outrage-a-week rhythm of the campaign will continue.