Morgan Halvorsen

Deputy Editor

Morgan is a Deputy Editor at Morning Consult.


Health Brief: Week in Review & What’s Ahead

President Donald Trump blamed former President Barack Obama for not doing more to curb opioid abuse, but he offered few specific details for how he would confront the crisis. Trump later announced he is declaring the epidemic “a national emergency.”

Brands Brief: 62 Percent of Trump Voters Don’t Follow His Tweets Closely

Despite the president’s penchant for posting, 62 percent of President Donald Trump’s voters aren’t following his tweets closely, a new POLITICO/Morning Consult poll shows. What’s more is that registered voters trust the information coming from the media more than that from the White House or Trump, with 46 percent of those surveyed saying Trump’s information was not credible.

Brands Brief: Publishers Unite to Fight Google and Facebook

The News Media Alliance, a trade group that unifies otherwise rival newsrooms like The New York Times and The Washington Post, wants to have more bargaining control with Facebook Inc. and Alphabet Inc’s Google. Facebook and Google’s dominance over the digital advertising market poses an economic threat to the survival of journalism outlets with online publishing, and news publishers want to be able to negotiate collectively in order to fight that dominance.

Brands Brief: Week in Review & What’s Ahead

QVC and the Home Shopping Network will merge in a $2.1 billion deal. The move comes amid an effort to compete with online retailers like Amazon.com Inc. by consolidating the two home shopping television networks and combining resources.

Brands Brief: Uber Rated ‘Most Improved’ Brand Among Millennials

The most recent YouGov BrandIndex survey shows millennials view Uber Technologies Inc. as the “most improved” brand, despite scandals that forced CEO Travis Kalanick to resign. The survey was completed before Kalanick’s resignation, but was conducted during news of other Uber troubles, such as sexual harassment claims.

Brands Brief: The BBC Will Invest $44 Million in Children’s Programming

The BBC plans to invest approximately $44 million in children’s programming over the next three years in an effort to compete with the global reach of firms such as Facebook Inc., Amazon.com Inc., and Netflix Inc. The money will go toward developing multimedia content — including games, apps, video blogs and live online programming — as well as interactive content.

Brands Brief: Dove’s ‘Real Beauty Bottles’ Fall Flat

Dove’s “Real Beauty” campaign now includes bottles in different shapes and sizes, in a partnership with Oglivy London. The new bottles have since become the subject of a series of Twitter memes, mocking the well-meaning but possibly offensive gesture.