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The 2022 Beijing Winter Olympics

The Beijing Winter Olympics were fraught from the jump: Omicron forced China to tighten its COVID-19 protocols, while concerns over the country’s human rights record have led to calls to boycott the Games. Read Morning Consult’s coverage to understand how fans, Olympic sponsors and the Games’ U.S. broadcast partner, NBCUniversal, are navigating what’s proving to be a trickier-than-usual Winter Olympics.

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