The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.

 

UPDATED: May 18, 2022

Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.

 

Updated: May 4, 2022

Monthly Consumer Confidence Tracking By State

Use the slider to track how the ICS has changed in each state month over month:

STATE-LEVEL CONSUMER CONFIDENCE ANALYSIS

  • Morning Consult’s Index of Consumer Sentiment rose by 0.5% on average across the 50 states between March and April, marking only the second month in the black in the past 12 months. However, this increase was buoyed by a short-lived period of relatively strong sentiment at the beginning of the month and follows a 4.5% average decline in March. Overall, sentiment has been weak in recent months as consumers weigh the impact of rapidly rising prices, financial market volatility and economic uncertainty.
  • This modest improvement in sentiment in April was fairly broad-based across the United States, with 25 of 50 states recording an improvement in the ICS — the greatest number of states in the black since December 2021. 
  • In April, the largest improvements were seen in Alaska, New Hampshire and Vermont, where sentiment rose by 11.1%, 6.4% and 5.6%, respectively. However, these gains should be viewed with caution, since each of these states experienced relatively sharp declines in sentiment in March, meaning April’s gains reflect a rebound from depressed levels in the previous month.  
  • Despite April’s average ICS gain, consumer confidence remains depressed across the United States. Thus far in 2022, zero states have seen an overall improvement in confidence compared with December 2021. Alaska is the best-performing state so far this year — sentiment has fallen only 0.3% compared with December 2021. Hawaii and Mississippi rank second and third, with declines of 2.8% and 3.3%, respectively.
  • South Dakota, Wyoming and West Virginia have been the worst performers in 2022, with consumer sentiment falling 16.3%, 16.3% and 14.2%, respectively, from December to April. 
  • Morning Consult’s daily consumer sentiment data was once again on a downward slide this past week, with the 5-day moving average falling from 82.9 on April 25 to 81.9 on May 2. With U.S. gasoline and food prices eroding incomes and plummeting equity prices undermining portfolio valuations, Americans are becoming increasingly worried about their household finances and the economic outlook of the country as a whole.

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