The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.


Updated: May 4, 2021
Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.


Updated: May 4, 2021
Monthly Consumer Confidence Tracking By State
Use the slider to track how the ICS has changed in each state month over month:



Consumers across the country grew more confident in their personal finances and in the state of the economy as a whole last month, providing another indication of the geographic breadth of the ongoing economic recovery. Morning Consult’s Index of Consumer Sentiment increased in 39 of 50 states in April. While impressive, the gains were not as broadly felt as they were in March, when the ICS increased in 49 states. The average monthly change also fell from 6.09 points in March to 2.25 points in April. 

Personal finances data from April indicates that tourism-dependent states have started to feel the positive effects from consumers’ willingness to travel amid reopenings and vaccinations. In April, the three states with the largest increases in the Personal Finances: Current Conditions component of the ICS were Vermont, Hawaii and Nevada; the latter two were heavily dependent on tourism prior to the coronavirus pandemic, according to Stateline

Over the next four months, tourism-dependent states are unlikely to experience such large monthly increases in the Personal Finances: Current Conditions index. This index assesses consumers’ personal finances relative to 12 months prior. April 2020 was a terrible month for tourism due to capacity restrictions, lockdowns and delays in stimulus payments, setting the bar fairly low for yearly improvements in April 2021. A decrease in COVID-19 cases combined with robust federal fiscal support lifted consumers’ finances from May 2020 to August 2020, raising the bar for consumers to register improvements in their personal finances throughout the summer.


Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking


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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.

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