The U.S. Consumer Confidence Dashboard
Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.
Updated: January 11, 2022
Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.
Updated: January 11, 2022
STATE-LEVEL CONSUMER CONFIDENCE ANALYSIS
- Despite rapidly rising COVID-19 cases due to the omicron variant, consumer confidence fell only modestly in the United States in December. Morning Consult’s Index of Consumer Sentiment (ICS) actually increased in 26 states from Nov. 30 to Dec. 31, and declined in 23 states. December was the first month in which states with rising confidence outnumbered those with declines since April 2021.
- Three key factors likely helped buoy confidence in December, as outlined in our January Economic Outlook report: 1) the increasing resilience of Americans and the U.S. economy to the COVID-19 pandemic; 2) relatively lower proportions of hospitalizations and deaths attributable to the omicron variant; and 3) vaccines, which have helped reduce severe illness and made vaccinated adults feel more protected.
- In December, the largest gains in confidence were seen in West Virginia, Missouri and Vermont, where the ICS rose 7.8%, 5.0% and 5.0%, respectively. The average change across all states also returned to positive territory last month, rising 1.9% from Nov. 30 to Dec. 31.
- Alaska, Montana and New Hampshire saw the steepest declines in ICS last month, with drops of 8.1%, 3.7% and 3.6%, respectively.
- Over the coming weeks, the focus will remain on the omicron variant and its potential impact on consumer confidence and the U.S. economy. Resilience will be tested as hospitalizations rise and illnesses exacerbate already-dire labor shortages in key industries.
"THIS IS THE FUTURE"
Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking
SPEAK TO A SPECIALIST
Get access to the full data set
Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.
To fill out this form please click hereSubscribe