The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.


Updated: August 4, 2021
Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.


Updated: August 4, 2021
Monthly Consumer Confidence Tracking By State
Use the slider to track how the ICS has changed in each state month over month:


  • As the Delta variant drives a spike in new COVID-19 cases across much of the country, consumers in fewer states are feeling confident about the economy in July. Overall, sentiment declined in 41 of 50 states. With consumer sentiment rising in only eight states, July marks the worst month for state-level gains since November 2020 when the third wave was roaring through the U.S. and only four states experienced an increase in consumer confidence. 
  • Sentiment fell broadly across geographic regions, with the largest declines in July coming in Wyoming, Maine, Kansas, and New Hampshire. This consumer pessimism was not confined to COVID-19 hotspots, as the downturn in sentiment is likely driven by a function of local increases in rising cases, hospitalizations and deaths, as well as regional perceptions of relative risks associated with the virus. 
  • Maine and New Hampshire, for example, have some of the highest vaccination rates and lowest hospitalizations per capita rates in the country, and yet saw some of the largest declines in sentiment. On the other hand, Arkansas actually saw sentiment improve in July, despite having the highest deaths per capita in the U.S. 
  • Some of the biggest gains in consumer sentiment in July occurred in sparsely populated Alaska and Montana, where cases may be rising faster per capita but would have a relatively limited impact on daily life.


Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking


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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.

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