The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.


Updated: November 23, 2021
Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.


Updated: November 18, 2021
Monthly Consumer Confidence Tracking By State
Use the slider to track how the ICS has changed in each state month over month:


  • In October, consumer sentiment fell across much of the United States, with the number of states in which Morning Consult’s Index of Consumer Sentiment (ICS) declined rising to 41, from 38 the month prior. The pace of the decline also increased, with the average state-level change in the ICS coming in at negative 2.0% in October, compared with a drop of 1.2% in September.
  • The deterioration in confidence came despite broad improvements in combating COVID-19, as consumers shifted their focus toward supply shortages and rising prices.  Partisanship also played a role, with sentiment among Republicans falling 3.5% at the national level, compared with a rise of 0.8% among Democrats.
  • South Dakota, Alaska and Wyoming saw the biggest declines in consumer confidence in October, registering drops of 10.1%, 8.5% and 8.2%, respectively. With all three states voting Republican in the 2020 election, the partisan divide would have played a role, along with the fact that inflation concerns have been stronger among rural communities.
  • On the other hand, New Mexico, Idaho and Louisiana saw the largest ICS gains among all states, climbing 3.9%, 3.7% and 1.7% in October, respectively.
  • Looking ahead, rising COVID-19 cases will likely drive further deterioration in consumer confidence, at least in the near term. As consumers refocus on the public health situation, COVID-19 is likely to outweigh inflation and partisanship concerns as the principal driver of the ICS.


Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking


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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.

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