MORNING CONSULT ECONOMIC INTELLIGENCE

The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.

 

Updated: June 15, 2021
Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.

 

Updated: June 2, 2021
Monthly Consumer Confidence Tracking By State
Use the slider to track how the ICS has changed in each state month over month:

Jan

STATE LEVEL CONSUMER CONFIDENCE TAKEAWAYS

  • Consumer confidence declined in May in the majority of U.S. states, indicating the pace and breadth of the U.S. economic recovery have slowed significantly. According to Morning Consult’s Index of Consumer Sentiment, confidence rose in only 20 of 50 states, compared to 39 states in April and 49 in March. 
  • The May reading saw the fewest number of states show improvement in the ICS since December, when only 12 states recorded gains. Wyoming, Utah and South Dakota saw the biggest declines in Morning Consult’s headline index in May, falling 8.0, 6.6 and 6.3 points, respectively.
  • Nebraska, Hawaii and Rhode Island saw the biggest improvement in the Personal Finances: Current Conditions component of the ICS, with confidence rising 9.1, 8.8 and 6.1 points, respectively. Rises in agricultural prices and renewed tourism likely helped buoy these particularly strong readings.
  • Compared to pre-pandemic levels, consumers’ views of their personal finances have recovered most substantially in Connecticut, California and Vermont, which are only 0.6, 1.9 and 2.3 points below their January 2020 levels, respectively.

"THIS IS THE FUTURE"

Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking

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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.

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