The U.S. Consumer Confidence Dashboard

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.


Updated: September 14, 2021
Daily U.S. Consumer Confidence Indices

Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.


Updated: September 8, 2021
Monthly Consumer Confidence Tracking By State
Use the slider to track how the ICS has changed in each state month over month:


  • Consumer sentiment fell broadly across the U.S. in August as the worsening public health situation sapped confidence. The decline in August was more widespread than at any other point since the start of the pandemic. Morning Consult’s Index of Consumer Sentiment (ICS) fell in 48 of 50 states, marking the highest number of states recording a decline since March and April of 2020, when it declined in all 50 states. 
  • The ICS fell furthest in Alaska, Delaware, and Montana, where it dropped 16.5%, 14.4%, and 10.5%, respectively. Mississippi, Arizona, the Dakotas, and Idaho all also saw confidence fall by more than 7.5% in August. Only Wyoming and Vermont saw sentiment improve, with the ICS rising 5.9% and 0.4%, respectively. Wyoming’s strong increase was a major outlier, and can be mostly attributed to sentiment bouncing back after plummeting 21.8% in July.
  • There was no evidence that confidence fell further in August in states that experienced higher levels of new COVID-19 cases, an earlier termination of federal unemployment benefits or direct exposure to Hurricane Ida. These state-level trends in consumer confidence indicate a geographically broad pull back in consumer demand and spending in August.   
  • With the national ICS falling significantly over the last two months, many states have now given up much or all of the improvement in consumer confidence experienced in the first half of 2021. The ICS is now at or below January 1 levels in thirteen states, with another eight having less than 2% improvement relative to the start of the year.


Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking


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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.

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