The U.S. Consumer Confidence Dashboard
Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding personal financial conditions and business conditions in the country, providing an unparalleled gauge of consumer sentiment. This dashboard offers a topline look at that data, and will be updated weekly with the latest national findings, and monthly for state-level data. Learn more about Economic Intelligence and sign up to get the latest data first.
Updated: October 19, 2021
Reading this data: Higher numbers indicate greater consumer confidence. In order to gauge consumer sentiment, Morning Consult asks five questions relating to personal finances and business conditions in the country as a whole. The results from those five questions are then inputted into these three indices: The ICS is the overall measurement based on the results of all five questions; the ICC reflects consumers’ views of their current personal financial conditions and of current buying conditions for large household goods, and the ICE measures consumers’ expectations of their future personal financial conditions and business conditions in the country as a whole.
Updated: October 5, 2021
STATE LEVEL CONSUMER CONFIDENCE ANALYSIS
- Consumer sentiment fell in the majority of U.S. states in September as the COVID-19 surge driven by the delta variant continued to undermine personal finances and expectations. Morning Consult’s Index of Consumer Sentiment (ICS) fell in 38 states, and rose in only 12.
- However, the scope and degree of the decrease was considerably less than in August and in July, as consumer sentiment began to stabilize nationally. The average state-level decline in the ICS in September was -1.2%, compared to -5.0% in August and -2.6% in July when sentiment fell in 48 and 41 states, respectively.
- West Virginia and Tennessee saw the largest decreases in confidence in September, where consumer sentiment fell by 7.5% and 6.4%, respectively. Both states experienced major outbreaks during the surge in COVID-19 cases over the summer, with West Virginia ranking first among states in hospitalizations per capita at the end of September.
- Alaska, Delaware and South Dakota saw the greatest increases in consumer sentiment in September, with confidence rising 11.7%, 7.9%, and 7.4%, respectively. In each case, much of the increase can be attributed to a bounce back from declines in August and July.
- Looking ahead, falling COVID-19 cases should remove downward pressure on consumer confidence nationwide, with this trend potentially intensified in regions and states that were hit hard this summer by the delta variant.
"THIS IS THE FUTURE"
Moody’s Analytics Chief Economist Mark Zandi, on Morning Consult Economic Intelligence’s Global Consumer Confidence tracking
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Economic Intelligence provides access to the most robust data set on consumer confidence available today, built around 11,000 daily interviews in 15 countries. Along with daily updates to the data set, clients receive access to Morning Consult's team of economists, data scientists, and survey research experts.
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