NEW REPORT:
How to Identify and Survive a Brand Crisis
Understand how smarter data can help you navigate public scandals
What's in this report:
This report features exclusive brand tracking data on Uber, the NFL, and Chipotle – offering an inside look at how recent public controversies impacted perceptions of their brands.
Plus, access new survey research data that provides insights into:
- What public brand controversies upset consumers most
- What response consumers want to see from companies following scandals
- How to win consumers trust back after a scandal