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Half of Consumers Say Holiday Advertising Should Begin Mid-November

A clear majority of U.S. consumers find holiday-themed ads and marketing campaigns to be enjoyable rather than annoying, per a new Morning Consult survey

How Consumers Differentiate Adult Beverage Categories

To help inform brands’ strategic planning, food & beverage analyst Emily Moquin examines the relationships between categories of alcohol and their most closely associated attributes

Trump’s 2024 Primary Support Dips Following Presidential Campaign Launch

45% of potential GOP primary voters said they’d back the former president for the party’s nomination

U.S. Reputation Improves in Some Allied Countries Following Midterm Elections

But the changes in global sentiment paled in comparison with the 2020 elections

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