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Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

New Morning Consult data highlights major generational and regional differences in U.S. bottled water preferences as industry experts weigh in on the role marketing plays

Retailers Need to Rebuild Consumer Trust and Bring Fun Back to Stores as Inflation Persists

Retail & e-commerce analyst Claire Tassin reveals what really matters to consumers when it comes to trust in — and enjoyment of — shopping

The Silicon Valley Bank Collapse Drove Some U.S. Adults to Diversify

Despite some money movement as a result of recent bank failures, the primary provider landscape remains unchanged, writes Morning Consult’s financial services analyst Charlotte Principato

About Half the Public Backs the ConocoPhillips Willow Project in Alaska

54% of Republicans and 48% of Democrats support the controversial oil development

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