NEWS & INSIGHTS

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FEATURED

Tracking the Return to Normal

Morning Consult is tracking when consumers will be ready to return to their normal activities, and how their habits will be forever changed.

The Energy Consumer: Will the Public Buy Into the Transition?

A new special report from Morning Consult explores the individual consumer’s relationship to energy and climate

Teachers Should Be Vaccinated Before Schools Reopen, Most Voters Say

Share who disapprove of Biden’s handling of education has ticked up slightly over the past 2 weeks

Beyond Gen Z: What the Parents of Generation Alpha Say About Their Kids’ Interest in Sports

Parent survey hints at a leveling off in sports enthusiasm after drop-off between millennials and Gen Z

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The Latest News and Insights

When It Comes to Influencing the Impacts of Climate Change, Corporations, Governments Outstrip Individuals, Public Says

Roughly 3 in 4 adults agree that corporations, governments and individuals have a responsibility to act

Ted Cruz Faces Heat From Texas Voters After Cancún Getaway

Republican senator sees net approval rating dip underwater after double-digit decline

Hasbro’s Decision to Drop the ‘Mr.’ From Its Potato Head Brand Proves Unpopular

52% of U.S. adults said they disapprove of the name change, while 28% had no opinion

Congressional Democrats Gear Up for Public Option Debate in Next Legislative Package

As $1.9 trillion relief bill moves to Senate, Democratic lawmakers looking toward the next reconciliation bill

Beyond Gen Z: What the Parents of Generation Alpha Say About Their Kids’ Interest in Sports

Parent survey hints at a leveling off in sports enthusiasm after drop-off between millennials and Gen Z

Paramount+ Is Entering a Crowded Streaming Market. What Will Make Consumers Subscribe?

Likely subscribers skew male and millennial, similar to the makeup of HBO Max, Disney+ subscribers

Streaming Services Are Highlighting Black Stories. But There’s Still Lots of Room for Improvement in Elevating Black Voices

Netflix, HBO Max lead the way in featuring stories from Black creators on hubs celebrating Black stories

Nearly Half the Public Wants the U.S. to Maintain Its Space Dominance. Appetite for Space Exploration Is a Different Story

Poll shows investing in space research ranked 25th out of 26 priorities for the Biden administration

Even in a Streaming-Centric Awards Season, Consumers Lack Awareness of Top Nominated Films, Shows

78% of adults said they had heard 'nothing at all' about the Golden Globes’ most nominated movie, 'Mank'

Economic Outlook: Asia-Pacific Countries Lead the Global Consumer Recovery

As the global economic recovery continues, consumers in Asia-Pacific countries are closest to regaining their confidence, while consumers across the Americas remain a long way off

Voters Generally Like Biden’s Immigration Plan, but Few Think It’s a Pressing Concern

Only 31% say immigration reform should be a top priority for Congress

With Congressional Stimulus Fight Looming, 76% of Voters Back $1.9 Trillion Plan, Including 60% of Republicans

Overall, 17% of voters say they oppose the $1.9 trillion plan

EXPLORE BY TOPIC

TREND TRACKERS

Frequently Updating Trackers

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

BRANDS & MARKETING

Featured Consumer Insights

Actionable survey-driven analyses of the most important topics related to consumer behavior and brand marketing.

CEOs’ Swift Rebukes of the Capitol Riots Speak to Their Elevated Roles in Society

71% of Americans hold CEOs responsible for being leaders not just in their organizations, but also in American society.

Ushering in a New Era of Marketing Amid a Polarized Public

Perceivable differences in corporate responsibilities exist by political identification, income and education level.

The Evolving Role of Companies in a Post-Election World

A deep-dive into Americans' changing expectations around brands’ engagement with politics

Weathering the Storm: Brand Management in the COVID-19 Era

An essential resource for communications, marketing and insights executives navigating their brands through this difficult time.

The Rise of Retail Investing in The U.S.

New research that aims to shed light on the mindsets, motivations, and spending power of today’s retail investors

Gen Z's Most Loved Brands of 2020

How the pandemic is transforming Gen Z’s relationship with the brands

How the Pandemic Has Altered Expectations of Remote Work

A new Morning Consult survey report indicates the COVID-19 pandemic could disrupt the traditional office model.

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

Economic Outlook: Asia-Pacific Countries Lead the Global Consumer Recovery

As the global economic recovery continues, consumers in Asia-Pacific countries are closest to regaining their confidence, while consumers across the Americas remain a long way off

Analysis: How Much Will the $1,400 Stimulus Check Help Financially Vulnerable Americans?

Morning Consult economist John Leer finds that targeted $1,400 stimulus checks issued on March 1 would limit financial hardship for over 20 million adults through July

To See What’s Next For Consumer Spending, Take a Closer Look at High-Income Consumers’ Confidence

Morning Consult's Current Buying Conditions Index among high-income consumers signals that retail sales are recovering after two months of contraction

Analysis: U.S. Consumers Are Increasingly Geographically Divided in Terms of Assessing the Economy

Morning Consult’s John Leer finds state-level consumer sentiment data reflects widening geographic divisions in how people view the economy

Analysis: Political Developments, New Stimulus Drive Consumer Confidence Higher in January

Consumer confidence increased this month due to a combination of political and economic developments

Analysis: The State of Americans’ Finances as Biden Begins His Presidency

As the Biden administration prepares to take office, new data shows financial weaknesses are concentrated among low-income Americans, highlighting the need for a targeted economic policy response to the ongoing recession, Morning Consult’s John Leer writes

Analysis: The Four Phases of the 2021 U.S. Economy

Morning Consult’s John Leer lays out the timeline for the post-vaccine U.S. recovery

Analysis: Assessing the True Strength of U.S. Consumers’ Finances

Personal income and savings rates are holding steady, according to BEA data, but longitudinal survey research data provides insight into growing weaknesses

Download: The Effect of the 2020 Election on the Economy in 2021

The election will be key in shaping economic outcomes throughout 2021.

Post-Election U.S. Consumer Confidence Dips as Drop Among GOP Outpaces Rise Among Democrats

Party-driven moves in the daily U.S. Index of Consumer Sentiment are likely to stabilize

Pandemic Economics: How COVID-19 is Shaping American Household Behavior

A partnership between Moody's Analytics and Morning Consult

A Drop in Consumer Confidence During the Pandemic Isn’t a Partisan Issue

Confidence among independents, Democrats and Republicans alike is well below pre-pandemic levels

Unemployment Insurance Hasn’t Disincentivized Workers From Re-entering the Job Market

Unemployed workers who received more in unemployment insurance benefits than they did from their previous job did not return to work at a slower rate.

U.S. & GLOBAL POLITICS

Featured Political Insights

Ted Cruz Faces Heat From Texas Voters After Cancún Getaway

Republican senator sees net approval rating dip underwater after double-digit decline

Cuomo’s Approval Rating Erodes in Wake of New York Nursing Home Scandal

But the Democratic governor is still more popular than he was before the pandemic

Trump Emerges From Impeachment Trial With Sturdy Backing From GOP Voters

54% would support him in a hypothetical 2024 primary, a return to pre-riot numbers

As 2022 Campaign Begins, GOP Voters Sour on Senate Republicans

Most Republican incumbents saw their approval ratings fall among GOP voters in recent months, highlighting the risk of distancing from Trump

Greene Gains Popularity With Republican Voters Following Committee Fight

Georgia freshman is now as prominent nationwide as House GOP leaders

Majority of Voters Continue to Support Trump’s Conviction Ahead of Senate Trial

54% of voters back conviction in final pre-trial poll, up 5 points compared to surveys conducted ahead of Trump’s 2020 trial

Two Weeks After Inauguration, Here’s How Voters Are Evaluating Biden’s Performance on a Variety of Issues

No. 46 gets top marks on COVID-19 handling; immigration and energy policy draws more opposition

Marjorie Taylor Greene Is on Her Way to Becoming a Household Name

As Democrats tie GOP to the Georgia Republican, an increase in her national profile compares favorably with Ocasio-Cortez’s two years ago

Biden’s Initial Approval Rating Is Higher Than Trump’s Ever Was

Most voters give Biden positive marks for his job performance

Biden’s Call for Unity Receives Warm Reception From Voters

3 in 4 voters back call to end political division, even if their policy goals aren’t met

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

One Month In, 3 in 5 Voters Approve of Biden’s COVID-19 Response

Voters’ perceptions of the president’s handling of the pandemic marked by wide partisan splits

Racial Gaps in COVID-19 Vaccine Willingness Narrow, but Barriers to Adoption Remain

3 in 5 adults say they’d get a COVID-19 vaccine, though Black adults remain far less willing

Slow Rollout Has Left 3 in 5 Adults Feeling Frustrated With COVID-19 Vaccination Process

More than half of the public described U.S. vaccination efforts as disorganized and too slow

About 3 in 5 Voters Would Support COVID-19 Vaccination Card Requirement

Most voters don’t think getting coronavirus shots should be mandatory

Amid Unrelenting Surge in Cases, More Than 1 in 2 Adults Say the Worst of COVID-19 Hasn’t Hit Yet

Democrats and older adults are more likely to say the worst of the pandemic is ahead of us

The Pandemic Has Hit Closer to Home for Hispanics Compared to the General Public

Nearly 1 in 5 Hispanics know someone who’s died of COVID-19, poll shows

Dr. Anthony Fauci’s Vaccine Guidance Most Likely to Encourage Voters to Get Vaccinated

The nation’s top infectious disease expert trumps CDC, FDA, politicians on voters’ vaccine trust

48% of U.S. Adults Now Say They’d Get a COVID-19 Vaccine, a New Low

Since Morning Consult began tracking in late February, vaccine receptivity is down from a high of 72% in early April

As Venues Focus on Air Quality, Many Sports Fans Are Ready to Return to Indoor Events

Both the NBA and NHL are eager to bring paying fans back during their upcoming seasons, which could begin in early 2021

COVID Fees Are Cropping Up at Businesses. Majorities of Consumers Are Not Happy About It.

Roughly 59% of U.S. adults, on average, oppose fees aimed at recouping pandemic-related costs

GENERATION Z

Understanding Gen Z

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

DEEP DIVES

Special Series

FEATURED REPORT

The Most Loved Brands of 2020

In the fourth edition of Morning Consult’s Most Loved Brands, we explore how the COVID-19 pandemic is transforming our relationship with the brands we love.