NEWS & ANALYSIS

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Most Trusted Brands 2021: Trust in Auto & Mobility

As an expansion of Morning Consult’s Most Trusted Brands landscape report, this report explores which auto and mobility brands have garnered the most trust among consumers

Why Brands Should Subsegment Business Travelers to Anticipate COVID Travel Needs

Income level and past travel experience inform business travelers' comfort levels, writes travel and hospitality analyst Lindsey Roeschke

Sports Fans Are Into Cryptocurrency, and Brands Are Capitalizing

Sports fans are twice as likely as non-fans to say they are familiar with the digital asset class, according to new research

Biden Is Less Popular With Black Voters After Vaccine Mandate Rollout

Key Democratic constituency has taken a dimmer view of Biden since Sept. 9 announcement

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The Latest News and Insights

Trump Wants McConnell Gone, but GOP Voters Don’t Seem to Mind Him Anymore

Both in Kentucky and nationwide, McConnell’s image among Republicans has improved over the course of the year

Exclusive: Identity Breaches in the Energy Sector Continue to Rise, With 1.5 Million Records Impacted Since 2018

Nearly half of the Fortune Global 500 energy executives analyzed have had their information exposed, Constella Intelligence finds

Which Golfers Are In Line for Huge Pay Days Under the PGA Tour’s New Popularity Program?

New survey shows there’s little overlap between the top-ranked and most popular players on the PGA Tour

Obamacare Marketplaces to See More Choices, Competition in 2022, Analysts Say

The ongoing pandemic and uncertainty around legislative efforts could throw a wrench in insurers’ planning for 2023

The Tax Man Cometh for the Wealthy and Corporations in House Democrats’ Plan. And Voters Are OK With It

Taxes might be one of the least controversial parts of the Democrats’ spending plan, new polling suggests

Inclusion of Tax Credits for Renewable Energy, Electric Vehicles in Democrats’ Budget Plan Has Support of 3 in 5 Voters

Republican voters slightly more likely to back than oppose the potential provisions

Texas Law Preventing Social Media Bans Based on Political Viewpoints Has Backing From Just Over Half of Voters

3 in 10 voters oppose the law, which will likely face legal challenges before going into effect in December

The Walmart and Litecoin News Was Fake, but Walmart and Bitcoin Have Potential

Morning Consult financial services analyst Charlotte Principato delves into Walmart’s customer base to discover Bitcoin ownership across the customers of different shopping frequencies

Even Fashion Fans Don’t Know the Purpose of the Met Gala

22% of fashion fans correctly identified the exclusive, annual event as a fundraiser

French Public Sours on United States Following Submarine Deal With Australia

French leaders have cast the agreement as underhanded after Australia dropped submarine agreement with Paris

EXPLORE BY TOPIC

THE COVID-19 VACCINE

Tracking the Vaccine Rollout

U.S. Vaccine Dashboard

Deep insights into which segments of the population are most and least opposed to vaccinations, and what factors are driving skepticism

Global Vaccine Tracking

Morning Consult is conducting over 75,000 weekly surveys across the globe on the vaccine rollout

White House’s COVID-19 Vaccination Mandates Have the Support of About 3 in 5 Americans

But stark divides persist among Democrats, Republicans on the measures to ramp up inoculation levels

More Than 3 in 4 Vaccinated Adults Say They Would Get a COVID-19 Booster if It’s Recommended

Findings come amid global debate over the necessity of boosters in wealthy countries

3 in 5 Parents With School-Aged Children Say Teachers Should Be Vaccinated Before Returning to Classroom

Despite support for teacher vaccinations, 42% of parents said they won’t send kids to schools where COVID-19 shots are required

With Rise in Vaccine Mandates, Companies Offering Digital Certificates Have Growing Health Ambitions Amid ‘Sea Change’

Platforms grapple with data security and standardization while looking beyond pandemic

Fox News Personalities Started to Promote COVID-19 Vaccines. Viewers Have Taken Notice

Vaccine skepticism among Fox News viewers drops to record low, polling shows

Social Media Companies Keep Taking Hits Over COVID-19 Misinformation. The Public Thinks There Should Be Consequences

More than 3 in 5 adults would back a bill making platforms liable for the spread of misinformation during health emergencies

As Delta Variant Adds Urgency to COVID-19 Vaccination Drive, About 3 in 5 Adults Back Vaccine Mandates

Findings come as California, New York City impose vaccine requirements for government and health workers

65% of GOP Voters Oppose Biden’s Door-to-Door COVID-19 Vaccination Push

Just over half of voters overall back White House’s new vaccination strategy, despite partisan divide

Why America’s Vaccine Holdouts Haven’t Gotten a COVID-19 Shot, in Their Own Words

This is the kind of person the Biden administration needs to persuade: “I’m afraid of dying just getting the shot”

3 in 5 Voters Back White House Plan to Ship 500 Million COVID-19 Shots Overseas

Democrats twice as likely as Republicans to support vaccine commitment

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

TREND TRACKERS

Frequently Updating Trackers

Tracking the Emotional State of Americans

A monthly look at how moods are shifting throughout the country

Tracking Trust in U.S. Institutions

A weekly look at how Americans trust in major institutions is shifting

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

The Vaccine Sentiment Dashboard

Morning Consult is conducting around 30,000 survey interviews each week on the vaccine rollout

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Morning Consult's Most Trusted Brands 2021

Most Trusted Brands sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

Delta Driving Uptick in Lost Income

A deteriorating public health situation in the U.S. has driven an increase in pay or income losses not yet captured in weekly unemployment insurance claims data, increasing the potential for another disappointing jobs report in September.

Asymmetrical Vaccine Access Drives Uneven Global Recovery

Consumer confidence is generally bouncing back more rapidly in countries with higher vaccination rates

Child Tax Credit Payments Leave Parents’ Ability to Pay Bills Unchanged

Not all families are benefitting equally from the credit: many single parents and lower-income households received a smaller payment than those received by high-income families, married parents

U.S. Consumer Sentiment Sinks as Delta Variant Cases Rise

Rising COVID-19 cases and the new Delta variant shook consumers’ confidence in July, with Morning Consult’s Index of Consumer Sentiment falling to its lowest level since March

Wage Pressures Likely to Retreat as Labor Market Normalizes

As the labor market adjusts to post-pandemic realities and millions re-enter the workforce, wage growth will likely moderate in most sectors while persisting in those with less flexible work environments

Over 3 Million Adults Plan on Re-entering the Labor Force Within 12 Months

Labor supply shortages and wage pressures should ease in the next 3 months if workers follow through on their plans

Expiring Unemployment Insurance Could Add Up to Nearly 2 Million Jobs This Year

The termination of federal unemployment insurance benefits is likely to produce an estimated 1.84 million jobs through the end of the year, particularly as more UI recipients begin actively looking for work

U.K. Consumer Confidence Stumbles in Wake of Delta COVID-19 Variant

From May 27 to June 30, Morning Consult’s Index of Consumer Sentiment in the United Kingdom fell from 85.4 to 81.7, marking the first significant decrease in confidence since the detection of the Brazilian variant in the U.K. on Feb. 28

U.S. & GLOBAL POLITICS

Featured Political Insights

Trump Wants McConnell Gone, but GOP Voters Don’t Seem to Mind Him Anymore

Both in Kentucky and nationwide, McConnell’s image among Republicans has improved over the course of the year

National Scrutiny Over New Abortion, Voting Laws Hasn’t Changed Texans’ Perceptions of Greg Abbott

But rising COVID-19 cases have taken a toll on the Texas governor’s approval ratings

Congressional Democrats Lead on Generic Ballot, but Republicans Have Gained Edge in Enthusiasm

43% of voters would back Democratic congressional candidate, while 39% would support the Republican

Newsom Ends Recall Even More Popular Than He Began the Year

The effort to turn California red galvanized Democrats behind the first-term incumbent, who was never actually unpopular

How U.S. Veterans of the War in Afghanistan Feel About the Country’s Withdrawal

Rare survey of Afghanistan veterans gauges views on Biden's decision, what happens next and whether the 20-year mission was a success

Democratic Women Increasingly Say Abortion Is Among Their Top Issues in Wake of Texas Law

Since last week, share of female Democrats who prioritize issues predominantly affecting women has nearly doubled

Voters’ Security Concerns Surge to Record High After Kabul Airport Bombings

Biden also gets worst-ever ratings on foreign policy, national security following chaotic withdrawal from Afghanistan

Voters Increasingly OK With Taliban Takeover as Consequence of Military Withdrawal From Afghanistan

Share who say the withdrawal should continue even if the group is left in charge increased 9 points since last week

Cuomo’s Demise in Albany Overshadowed Biden’s Infrastructure Victories in Washington

Voters were 15 points more likely to hear “a lot” about resignation than about Senate passage of bipartisan infrastructure deal

Bipartisan Infrastructure Package Has True Bipartisan Backing: Democratic, GOP Voters Support Array of Proposals in Bill

With backing from 4 in 5 voters and virtually no partisan divide, “updating roads and bridges” was the most popular measure

Biden Has a Growing Problem With Independents

49% of independents disapprove of his job performance, contributing to his worst approval numbers this year

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

Rising Delta Variant Cases, CDC Indoor Mask Guidance Are Taking a Toll on Consumer Comfort Levels

49% of U.S. adults say they’re comfortable doing more than 40 activities on average, down from a record high of 55% as of July 8-10

Health Officials Want People to Wear Masks Again. About 2 in 5 Adults Say They ‘Always’ Will

Most adults also back local mask mandates and blame the unvaccinated for recent COVID-19 surge

As Consumers Feel Comfortable Again, Amusement Parks Could Be in Line for a Busy Summer

More than half of parents expressed comfort with attending an amusement park, according to recent polling

In Much of the West, Public Places Most Trust in WHO for COVID-19 Origin Information

At least 2 in 3 adults in these Western nations support U.S. probe into coronavirus origins

Western Countries View COVID-19 and the Spread of Infectious Diseases as Major Threats

At least 2 in 3 adults in seven countries say COVID-19 is a major threat to their nations

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

As COVID-19 Origins Get Another Look, Nearly Half of the Public Backs Wuhan Lab Leak Theory

About a quarter of U.S. adults believe the virus moved naturally from animals to humans

Good News for U.S. Economy: Comfort Spikes Among Vaccinated Americans Following Big Shift in CDC’s COVID-19 Guidance

Vaccinated U.S. adults show across-the-board uptick in comfort since CDC announced that they don’t need masks in most places

Despite New Federal Guidance, Much of the Public Plans to Keep Wearing Masks in Most Situations

Adults more likely to be comfortable with a range of activities masked than unmasked

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

GENERATION Z

Understanding Gen Z

Fashion, Tickets to Concerts and Movies: Gen Zers Are Most Eager to Increase Their Spending on These Items

Consumers ages 13-24 also prioritize self-care, domestic travel and restaurants as pandemic restrictions begin easing

Gen Zers Are Vital to Movie Theaters’ Recovery. Here’s How Theaters Can Win Them Over

Discounts on tickets, food, along with premium features most likely to attract young moviegoers to theaters

More Gen Zers Have Negative Views About Capitalism Than of Critical Race Theory

But opinions regarding America’s latest cultural debate are largely undeveloped among its younger cohort

Here’s Where the Youngest Generation of Investors is Getting Their Financial Advice

One-third of Gen Z adults and millennials say Facebook and Instagram have impacted their financial decisions

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

41% of Gen Zers say they’re more likely to visit a fast-food restaurant on average if their favorite actor, musician or influencer promotes it

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

DEEP DIVES

Special Series