NEWS & ANALYSIS

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The State of the Parties

Six months into Joe Biden’s presidency, the latest edition of Morning Consult’s annual State of the Parties survey provides an in-depth look at perceptions of the Democratic and Republican parties

How ‘Buy Now, Pay Later’ Consumers Differ From Credit Card Users

U.S. respondents who have used a BNPL service report more income volatility and poorer financial well-being compared to those in a household with a credit card

Voters’ Inflation Worries Emerge as an Economic Weak Spot for Biden

More blame from voters for rising costs is placed on the president’s policies than a return to pre-pandemic life

U.S. Consumer Sentiment Sinks as Delta Variant Cases Rise

Rising COVID-19 cases and the new Delta variant shook consumers’ confidence in July, with Morning Consult’s Index of Consumer Sentiment falling to its lowest level since March

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The Latest News and Insights

Recovering but Not Recovered: A Look at Robinhood’s U.S. Brand Health Ahead of Its IPO

Robinhood Financial has regained much of the trust and purchase consideration it lost in January, thanks to a loyal user base of retail investors

As Delta Variant Adds Urgency to COVID-19 Vaccination Drive, About 3 in 5 Adults Back Vaccine Mandates

Findings come as California, New York City impose vaccine requirements for government and health workers

Republicans, Independents Drive Decline in Support for Jan. 6 Panel

58% of voters back a commission to investigate the Capitol riot, down from 66% in June

State-Level Comfort Data Shows ‘Black Widow’ Delay Made Sense, but Disney Can’t Rely on That Tactic

Streaming releases, delta variant pose risks to industry’s recovery, media analysts say

Cleveland Indians’ Rebrand Divides Americans Along Familiar Cultural Fronts

37% of U.S. adults approve of the MLB team’s shift from “Indians” to “Guardians,” while 35% disapprove

Warming Has Made Air Conditioning a ‘Huge Growth Industry.’ Untangling That Dynamic Presents a Major Efficiency Challenge

While AC use has largely saturated the U.S. market, it is still creeping up in other warming regions around the world

After Sha’Carri Richardson’s Olympic Snub, Americans Are Divided on Whether Athletes Should Be Allowed to Use Marijuana

Data indicates Richardson would have been among Team USA’s most prominent stars at the Tokyo Games

Wage Pressures Likely to Retreat as Labor Market Normalizes

As the labor market adjusts to post-pandemic realities and millions re-enter the workforce, wage growth will likely moderate in most sectors while persisting in those with less flexible work environments

Midterm Enthusiasm Softens Among Democratic Voters

Democratic advantage on excitement for 2022 elections has narrowed since April

Biden’s Child Tax Credit Gets Support From Over Half of Voters. A Similar Share Says It Should Expire

54% support the up to $300-per-child monthly payments; 52% think it shouldn’t be permanent

Opposition to Olympics Among Japanese Adults Softens as COVID-19 Cases Increase Again

62% of Japanese adults believe the Summer Games should be postponed again or canceled, down from 71% last month

EXPLORE BY TOPIC

THE COVID-19 VACCINE

Tracking the Vaccine Rollout

U.S. Vaccine Dashboard

Deep insights into which segments of the population are most and least opposed to vaccinations, and what factors are driving skepticism

Global Vaccine Tracking

Morning Consult is conducting over 75,000 weekly surveys across the globe on the vaccine rollout

As Delta Variant Adds Urgency to COVID-19 Vaccination Drive, About 3 in 5 Adults Back Vaccine Mandates

Findings come as California, New York City impose vaccine requirements for government and health workers

65% of GOP Voters Oppose Biden’s Door-to-Door COVID-19 Vaccination Push

Just over half of voters overall back White House’s new vaccination strategy, despite partisan divide

Why America’s Vaccine Holdouts Haven’t Gotten a COVID-19 Shot, in Their Own Words

This is the kind of person the Biden administration needs to persuade: “I’m afraid of dying just getting the shot”

3 in 5 Voters Back White House Plan to Ship 500 Million COVID-19 Shots Overseas

Democrats twice as likely as Republicans to support vaccine commitment

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Most Adults in 5 European Countries Support Giving People Digital COVID-19 Vaccine Certification

Support for digital vaccine card access dips when considering a requirement that vaccinated people carry them

TREND TRACKERS

Frequently Updating Trackers

Tracking Trust in U.S. Institutions

A weekly look at how Americans trust in major institutions is shifting

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

The Vaccine Sentiment Dashboard

Morning Consult is conducting around 30,000 survey interviews each week on the vaccine rollout

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Morning Consult's Most Trusted Brands 2021

Most Trusted Brands sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

U.S. Consumer Sentiment Sinks as Delta Variant Cases Rise

Rising COVID-19 cases and the new Delta variant shook consumers’ confidence in July, with Morning Consult’s Index of Consumer Sentiment falling to its lowest level since March

Wage Pressures Likely to Retreat as Labor Market Normalizes

As the labor market adjusts to post-pandemic realities and millions re-enter the workforce, wage growth will likely moderate in most sectors while persisting in those with less flexible work environments

Over 3 Million Adults Plan on Re-entering the Labor Force Within 12 Months

Labor supply shortages and wage pressures should ease in the next 3 months if workers follow through on their plans

Expiring Unemployment Insurance Could Add Up to Nearly 2 Million Jobs This Year

The termination of federal unemployment insurance benefits is likely to produce an estimated 1.84 million jobs through the end of the year, particularly as more UI recipients begin actively looking for work

U.K. Consumer Confidence Stumbles in Wake of Delta COVID-19 Variant

From May 27 to June 30, Morning Consult’s Index of Consumer Sentiment in the United Kingdom fell from 85.4 to 81.7, marking the first significant decrease in confidence since the detection of the Brazilian variant in the U.K. on Feb. 28

July’s U.S. Economic Outlook: Waiting for Liftoff

Economic activity is poised to accelerate during the second half of the year, but the process of matching unemployed workers with new employers will contribute to elevated employment churn over the course of the recovery

U.S. Spending Patterns Signal Commitment to Cars and Gas, Brightening Outlook for Suburbs

Despite a prevailing shift toward greater comfort with pre-pandemic activities including returning to the office, consumers are opting to pay more each month to drive cars rather than turn to public transportation

Employment Growth Stalls in May (Again)

Additional delays in job growth will slow the pace of the economic recovery and erode the strength of households’ finances as federal support for workers, homeowners and renters winds down

Consumer Confidence Falls Despite Success in Fighting the Pandemic

Increasing vaccinations, falling case counts have left the economy to speak for itself, and consumers don’t like what they’re hearing

The Jobs Numbers Were Disappointing. Here’s Why

Morning Consult’s high frequency economic indicators in April pointed to an economic slowdown

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Chinese Consumers Emerge From the Pandemic More Confident

Morning Consult’s China Index of Consumer Sentiment is now higher than it was in October 2019, before the first COVID-19 cases were reported in the country

U.S. & GLOBAL POLITICS

Featured Political Insights

Voters’ Inflation Worries Emerge as an Economic Weak Spot for Biden

More blame from voters for rising costs is placed on the president’s policies than a return to pre-pandemic life

Midterm Enthusiasm Softens Among Democratic Voters

Democratic advantage on excitement for 2022 elections has narrowed since April

Biden’s Child Tax Credit Gets Support From Over Half of Voters. A Similar Share Says It Should Expire

54% support the up to $300-per-child monthly payments; 52% think it shouldn’t be permanent

Most Voters See Violent Crime as a Major and Increasing Problem. But They’re Split on Its Causes and How to Fix It

51% of voters approve of Biden’s handling of public safety, placing it among his strongest issues

65% of GOP Voters Oppose Biden’s Door-to-Door COVID-19 Vaccination Push

Just over half of voters overall back White House’s new vaccination strategy, despite partisan divide

American Electorate Continues to Favor Leaving Confederate Relics in Place

51% of voters say Confederate statues should remain standing, while 30% say they should come down

Democratic Voters Are Split Over Congressional Majority’s Early Track Record

24% of Democratic voters say Democrats in Washington have accomplished less than they expected in first 6 months

As Congressional Democrats Weigh Reconciliation Package, Voters Mostly Back Potential Health Measures

Voter support for six health initiatives that Democrats are pushing ranges from 54% to 84%

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

As Consumers Feel Comfortable Again, Amusement Parks Could Be in Line for a Busy Summer

More than half of parents expressed comfort with attending an amusement park, according to recent polling

In Much of the West, Public Places Most Trust in WHO for COVID-19 Origin Information

At least 2 in 3 adults in these Western nations support U.S. probe into coronavirus origins

Western Countries View COVID-19 and the Spread of Infectious Diseases as Major Threats

At least 2 in 3 adults in seven countries say COVID-19 is a major threat to their nations

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

As COVID-19 Origins Get Another Look, Nearly Half of the Public Backs Wuhan Lab Leak Theory

About a quarter of U.S. adults believe the virus moved naturally from animals to humans

Good News for U.S. Economy: Comfort Spikes Among Vaccinated Americans Following Big Shift in CDC’s COVID-19 Guidance

Vaccinated U.S. adults show across-the-board uptick in comfort since CDC announced that they don’t need masks in most places

Despite New Federal Guidance, Much of the Public Plans to Keep Wearing Masks in Most Situations

Adults more likely to be comfortable with a range of activities masked than unmasked

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

BRANDS & MARKETING

Featured Consumer Insights

Actionable survey-driven analyses of the most important topics related to consumer behavior and brand marketing.

CEOs’ Swift Rebukes of the Capitol Riots Speak to Their Elevated Roles in Society

71% of Americans hold CEOs responsible for being leaders not just in their organizations, but also in American society.

Ushering in a New Era of Marketing Amid a Polarized Public

Perceivable differences in corporate responsibilities exist by political identification, income and education level.

The Evolving Role of Companies in a Post-Election World

A deep-dive into Americans' changing expectations around brands’ engagement with politics

Weathering the Storm: Brand Management in the COVID-19 Era

An essential resource for communications, marketing and insights executives navigating their brands through this difficult time.

The Rise of Retail Investing in The U.S.

New research that aims to shed light on the mindsets, motivations, and spending power of today’s retail investors

Gen Z's Most Loved Brands of 2020

How the pandemic is transforming Gen Z’s relationship with the brands

How the Pandemic Has Altered Expectations of Remote Work

A new Morning Consult survey report indicates the COVID-19 pandemic could disrupt the traditional office model.

GENERATION Z

Understanding Gen Z

More Gen Zers Have Negative Views About Capitalism Than of Critical Race Theory

But opinions regarding America’s latest cultural debate are largely undeveloped among its younger cohort

Here’s Where the Youngest Generation of Investors is Getting Their Financial Advice

One-third of Gen Z adults and millennials say Facebook and Instagram have impacted their financial decisions

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

41% of Gen Zers say they’re more likely to visit a fast-food restaurant on average if their favorite actor, musician or influencer promotes it

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

DEEP DIVES

Special Series