NEWS & ANALYSIS

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The State of Consumer Banking

Morning Consult’s quarterly report, The State of Consumer Banking, tracks how global consumer trends are evolving today and what they mean for the future of the financial services industry

Well-Being Scale: Financial Well-Being Dips From August

Each month Morning Consult polls 4,400 U.S. adults about how they view their personal financial situations and how this perception impacts their ability to feel secure and enjoy freedom of choice

The Steady Decline of the Facebook Brand in America

Facebook’s reputation in the U.S. has been trending downward for years, fueled by data-sharing and misinformation scandals

October 2021 U.S. Spending Report

Morning Consult’s monthly U.S. Consumer Spending report provides a detailed assessment of consumption patterns reported by consumers within a variety of categories of goods and services

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The Latest News and Insights

Consumers Return to Shopping in Stores With More Digital Support

Increasing comfort in stores leads to more channel mixing for holiday shoppers, notes retail and e-commerce analyst Claire Tassin

The Dilution Dilemma: How TV’s Prestige Brands Maintain Their Reputations in the Streaming Era

Experts are split on whether streaming platforms are diluting iconic brands like HBO and FX, but data shows new services are getting a “prestige” bump from their namesakes

Can a ‘Survivor’-Style Reality Show Turn MLS Upstart Charlotte FC Into America’s Team?

Nick Kelly, president of Charlotte FC, believes an upcoming competition series will help the MLS expansion club stand out from the pack

Higher Earners Are Keeping the U.S. From a Full Thanksgiving Travel Renaissance

High-income adults are more likely to cut back on Thanksgiving travel, particularly shorter trips and stays at chain hotels

The Airline Vaccine Mandate Question

Consumers support a vaccine mandate to travel, but the industry remains hesitant. Experts discuss if — and how — U.S. airlines should go about enacting one

Spending Drifted Lower in September Amid Widespread Supply Constraints

Seasonal factors and supply chain disruptions weighed down consumer spending in September

Warning Sign for Democrats: Voters Across Parties Expect a Worsening Economy in the Next Year

And about 3 in 5 voters hold the Biden administration’s policies responsible for rising inflation

Support for the Jan. 6 Panel Declines Among Republicans and Independents

GOP voters have hardened their opposition to the House committee’s investigation, while independents are increasingly unsure

Facebook’s Whistleblower Said the Company Does Too Little to Protect Users. Most of the Public Agrees

New polling shows most Americans are receptive to several ideas that Congress and Facebook can take to overhaul issues on social media

Critics Think HBO Has the Highest-Quality Content. Viewers Say It’s Netflix

Morning Consult data suggests that, in the eyes of viewers, quantity is actually a pretty good substitute for quality

Virginia Governor’s Race Tests Whether Trump’s Toxicity Can Overcome a Biden Decline

Biden’s approval rating has dropped in the commonwealth, just in time for Democrats’ first big political test

EXPLORE BY TOPIC

THE COVID-19 VACCINE

Tracking the Vaccine Rollout

U.S. Vaccine Dashboard

Deep insights into which segments of the population are most and least opposed to vaccinations, and what factors are driving skepticism

Global Vaccine Tracking

Morning Consult is conducting over 75,000 weekly surveys across the globe on the vaccine rollout

Almost Half of Parents Want Their Kids Vaccinated for COVID-19 as Soon as They’re Eligible

COVID-19 shots for children under 12 could come as soon as early November

Millions of Vaccinated Adults Can Now Get Booster Shots. 10% Say They Already Have

Data comes ahead of FDA advisory meetings on Moderna, Johnson & Johnson booster shots

White House’s COVID-19 Vaccination Mandates Have the Support of About 3 in 5 Americans

But stark divides persist among Democrats, Republicans on the measures to ramp up inoculation levels

More Than 3 in 4 Vaccinated Adults Say They Would Get a COVID-19 Booster if It’s Recommended

Findings come amid global debate over the necessity of boosters in wealthy countries

3 in 5 Parents With School-Aged Children Say Teachers Should Be Vaccinated Before Returning to Classroom

Despite support for teacher vaccinations, 42% of parents said they won’t send kids to schools where COVID-19 shots are required

With Rise in Vaccine Mandates, Companies Offering Digital Certificates Have Growing Health Ambitions Amid ‘Sea Change’

Platforms grapple with data security and standardization while looking beyond pandemic

Fox News Personalities Started to Promote COVID-19 Vaccines. Viewers Have Taken Notice

Vaccine skepticism among Fox News viewers drops to record low, polling shows

Social Media Companies Keep Taking Hits Over COVID-19 Misinformation. The Public Thinks There Should Be Consequences

More than 3 in 5 adults would back a bill making platforms liable for the spread of misinformation during health emergencies

As Delta Variant Adds Urgency to COVID-19 Vaccination Drive, About 3 in 5 Adults Back Vaccine Mandates

Findings come as California, New York City impose vaccine requirements for government and health workers

65% of GOP Voters Oppose Biden’s Door-to-Door COVID-19 Vaccination Push

Just over half of voters overall back White House’s new vaccination strategy, despite partisan divide

Why America’s Vaccine Holdouts Haven’t Gotten a COVID-19 Shot, in Their Own Words

This is the kind of person the Biden administration needs to persuade: “I’m afraid of dying just getting the shot”

3 in 5 Voters Back White House Plan to Ship 500 Million COVID-19 Shots Overseas

Democrats twice as likely as Republicans to support vaccine commitment

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

TREND TRACKERS

Frequently Updating Trackers

Tracking Consumer Trends This Holiday Season

The COVID-19 pandemic is still lingering on, impacting the 2021 holiday season in new ways

Tracking the Emotional State of Americans

A monthly look at how moods are shifting throughout the country

Tracking Trust in U.S. Institutions

A weekly look at how Americans trust in major institutions is shifting

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

The Vaccine Sentiment Dashboard

Morning Consult is conducting around 30,000 survey interviews each week on the vaccine rollout

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Morning Consult's Most Trusted Brands 2021

Most Trusted Brands sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

Supply Disruptions Derail U.K. Consumer Confidence

Supply-side disruptions and rising prices are weighing on British consumers’ confidence, threatening a long-anticipated recovery in spending

Job Searches Increase in September

Following a delta-driven setback in U.S. employment recovery, workers returned to the labor force in droves last month.

Supply Chain Disruptions Limit Consumer Spending

Amid widespread shortages and delivery delays, more than half of consumers reported difficulty procuring at least one product last month.

Delta Driving Uptick in Lost Income

A deteriorating public health situation in the U.S. has driven an increase in pay or income losses not yet captured in weekly unemployment insurance claims data, increasing the potential for another disappointing jobs report in September.

Asymmetrical Vaccine Access Drives Uneven Global Recovery

Consumer confidence is generally bouncing back more rapidly in countries with higher vaccination rates

Child Tax Credit Payments Leave Parents’ Ability to Pay Bills Unchanged

Not all families are benefitting equally from the credit: many single parents and lower-income households received a smaller payment than those received by high-income families, married parents

U.S. Consumer Sentiment Sinks as Delta Variant Cases Rise

Rising COVID-19 cases and the new Delta variant shook consumers’ confidence in July, with Morning Consult’s Index of Consumer Sentiment falling to its lowest level since March

Wage Pressures Likely to Retreat as Labor Market Normalizes

As the labor market adjusts to post-pandemic realities and millions re-enter the workforce, wage growth will likely moderate in most sectors while persisting in those with less flexible work environments

Over 3 Million Adults Plan on Re-entering the Labor Force Within 12 Months

Labor supply shortages and wage pressures should ease in the next 3 months if workers follow through on their plans

Expiring Unemployment Insurance Could Add Up to Nearly 2 Million Jobs This Year

The termination of federal unemployment insurance benefits is likely to produce an estimated 1.84 million jobs through the end of the year, particularly as more UI recipients begin actively looking for work

U.K. Consumer Confidence Stumbles in Wake of Delta COVID-19 Variant

From May 27 to June 30, Morning Consult’s Index of Consumer Sentiment in the United Kingdom fell from 85.4 to 81.7, marking the first significant decrease in confidence since the detection of the Brazilian variant in the U.K. on Feb. 28

U.S. & GLOBAL POLITICS

Featured Political Insights

Support for the Jan. 6 Panel Declines Among Republicans and Independents

GOP voters have hardened their opposition to the House committee’s investigation, while independents are increasingly unsure

Biden’s Standing With Black Voters Hasn’t Bounced Back After Tough Summer

A month after vaccine mandates contributed to a drop in Biden’s popularity among the reliably blue voting bloc, things haven’t improved

Most GOP Voters Want Trump to Run Again, but Pence and DeSantis Have Support From Many of Those Who Don’t

67% of GOP voters say Trump should run for president in 2024 while 29% say he shouldn’t

Biden Has an Enthusiasm Problem With Democratic Women

Throughout the president’s tenure in office, female Democrats have been less likely than their male counterparts to strongly approve of him

Trump Wants McConnell Gone, but GOP Voters Don’t Seem to Mind Him Anymore

Both in Kentucky and nationwide, McConnell’s image among Republicans has improved over the course of the year

National Scrutiny Over New Abortion, Voting Laws Hasn’t Changed Texans’ Perceptions of Greg Abbott

But rising COVID-19 cases have taken a toll on the Texas governor’s approval ratings

Congressional Democrats Lead on Generic Ballot, but Republicans Have Gained Edge in Enthusiasm

43% of voters would back Democratic congressional candidate, while 39% would support the Republican

Newsom Ends Recall Even More Popular Than He Began the Year

The effort to turn California red galvanized Democrats behind the first-term incumbent, who was never actually unpopular

How U.S. Veterans of the War in Afghanistan Feel About the Country’s Withdrawal

Rare survey of Afghanistan veterans gauges views on Biden's decision, what happens next and whether the 20-year mission was a success

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

Rising Delta Variant Cases, CDC Indoor Mask Guidance Are Taking a Toll on Consumer Comfort Levels

49% of U.S. adults say they’re comfortable doing more than 40 activities on average, down from a record high of 55% as of July 8-10

Health Officials Want People to Wear Masks Again. About 2 in 5 Adults Say They ‘Always’ Will

Most adults also back local mask mandates and blame the unvaccinated for recent COVID-19 surge

As Consumers Feel Comfortable Again, Amusement Parks Could Be in Line for a Busy Summer

More than half of parents expressed comfort with attending an amusement park, according to recent polling

In Much of the West, Public Places Most Trust in WHO for COVID-19 Origin Information

At least 2 in 3 adults in these Western nations support U.S. probe into coronavirus origins

Western Countries View COVID-19 and the Spread of Infectious Diseases as Major Threats

At least 2 in 3 adults in seven countries say COVID-19 is a major threat to their nations

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

As COVID-19 Origins Get Another Look, Nearly Half of the Public Backs Wuhan Lab Leak Theory

About a quarter of U.S. adults believe the virus moved naturally from animals to humans

Good News for U.S. Economy: Comfort Spikes Among Vaccinated Americans Following Big Shift in CDC’s COVID-19 Guidance

Vaccinated U.S. adults show across-the-board uptick in comfort since CDC announced that they don’t need masks in most places

Despite New Federal Guidance, Much of the Public Plans to Keep Wearing Masks in Most Situations

Adults more likely to be comfortable with a range of activities masked than unmasked

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

GENERATION Z

Understanding Gen Z

How Hospitality Brands Should Rethink Loyalty Programs to Win Over Gen Z

The youngest demographic of travelers differs from other generations by their greater need for choice, flexibility and exclusive experiences from hotel rewards programs

Fashion, Tickets to Concerts and Movies: Gen Zers Are Most Eager to Increase Their Spending on These Items

Consumers ages 13-24 also prioritize self-care, domestic travel and restaurants as pandemic restrictions begin easing

Gen Zers Are Vital to Movie Theaters’ Recovery. Here’s How Theaters Can Win Them Over

Discounts on tickets, food, along with premium features most likely to attract young moviegoers to theaters

More Gen Zers Have Negative Views About Capitalism Than of Critical Race Theory

But opinions regarding America’s latest cultural debate are largely undeveloped among its younger cohort

Here’s Where the Youngest Generation of Investors is Getting Their Financial Advice

One-third of Gen Z adults and millennials say Facebook and Instagram have impacted their financial decisions

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

41% of Gen Zers say they’re more likely to visit a fast-food restaurant on average if their favorite actor, musician or influencer promotes it

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

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