NEWS & ANALYSIS

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Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

Economic Inequality Inches Up as Stimulus Checks' Impact Unwinds

The Morning Consult / Axios Inequality Index hit 6.5 in May

For Pride Month, Lip Service and Rainbow Merch Alone Won’t Convince Consumers of Brands’ Best Intentions

Donations to LGBTQ+ organizations, educational campaigns are effective ways companies can show their support, experts say

Olympics Buck Trend of Interest Gap for Men’s and Women’s Sports

Strong performances at recent Olympics, national pride help drive interest in women’s events at the games

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The Latest News and Insights

The Public Is Divided on Overdraft Fees’ Fairness. Here’s What Banks Should Be Watching.

Leaders must weigh potential increased brand favorability with the certainty of lost fee income

COVID-19 Accelerated Use of Digital Therapeutics, but Coverage Issues and Regulatory Questions Could Slow Their Momentum

Advocates point to reliance on digital health tools during pandemic to push for widespread adoption

Compared With Seven Western Peers, U.S. Adults Least Alarmed About Climate Change

At least half of adults in eight wealthy nations characterize climate change, environmental issues as “major” threats

Western Countries View COVID-19 and the Spread of Infectious Diseases as Major Threats

At least 2 in 3 adults in seven countries say COVID-19 is a major threat to their nations

The Short Run of Netflix’s ‘Jupiter’s Legacy’ Illustrates the Challenges of Universe Building in the Streaming Age

But experts say comics can provide source material for the next streaming hit

29% of GOP Voters Say It’s Likely Trump Will Be Reinstated as President This Year

Most voters reject far-fetched idea, but many believe America’s democracy is under threat

How Popular Is the Senate Filibuster? It Depends on How You Talk About It

Split-sample test shows plurality of voters support keeping the current rule, but also say legislation should pass with a simple majority

Among Voters, Biden’s Infrastructure Package Has a Slight Edge Over GOP Proposal

Senate Republican plan drew 48 percent support, while the president’s plan enjoys 52 percent backing

Why Fintech Brands Have the Trust of Consumers, Even if ‘Fintech’ Doesn’t

Jamie Dimon is right to be scared

51% of Voters Support Facebook’s Decision to Keep Trump Off Platform for at Least Two Years

40% opposed the social media giant’s ruling on the former president

Sports Fans Support Osaka Skipping French Open Press, but Still Want to Hear From Athletes After Games

72% of sports fans said they were in favor of Osaka prioritizing her mental health over media obligations

EXPLORE BY TOPIC

THE COVID-19 VACCINE

Tracking the Vaccine Rollout

U.S. Vaccine Dashboard

Deep insights into which segments of the population are most and least opposed to vaccinations, and what factors are driving skepticism

Global Vaccine Tracking

Morning Consult is conducting over 75,000 weekly surveys across the globe on the vaccine rollout

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Most Adults in 5 European Countries Support Giving People Digital COVID-19 Vaccine Certification

Support for digital vaccine card access dips when considering a requirement that vaccinated people carry them

TREND TRACKERS

Frequently Updating Trackers

Tracking Trust in U.S. Institutions

A weekly look at how Americans trust in major institutions is shifting

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

The Vaccine Sentiment Dashboard

Morning Consult is conducting around 30,000 survey interviews each week on the vaccine rollout

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Morning Consult's Most Trusted Brands 2021

Most Trusted Brands sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

Employment Growth Stalls in May (Again)

Additional delays in job growth will slow the pace of the economic recovery and erode the strength of households’ finances as federal support for workers, homeowners and renters winds down

Consumer Confidence Falls Despite Success in Fighting the Pandemic

Increasing vaccinations, falling case counts have left the economy to speak for itself, and consumers don’t like what they’re hearing

The Jobs Numbers Were Disappointing. Here’s Why

Morning Consult’s high frequency economic indicators in April pointed to an economic slowdown

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Chinese Consumers Emerge From the Pandemic More Confident

Morning Consult’s China Index of Consumer Sentiment is now higher than it was in October 2019, before the first COVID-19 cases were reported in the country

As the Coronavirus Rages in Brazil, the Global Economic Recovery Is Leaving the Country Behind and Its President Politically Exposed

Brazil's inability to contain the coronavirus is leading to a decline in consumer confidence, increase in food insecurity and a deterioration in personal finances

After 3rd Stimulus, Consumers Across U.S. Feel More Financially Secure but Still Far From a Full Recovery

Personal finances in many states dependent on tourism lag behind the rest of the country

The Stimulus-Fueled Economic Boom Is Upon Us, Strengthening U.S. Consumers’ Finances

In the few weeks following the American Rescue plan, U.S. consumers have increased their savings and that employed workers are less worried about losing income

Among the Three Stimulus Packages, the Latest Has Led to the Fastest Rise in Consumer Confidence

Unlike the first package, the impact of the second bill on consumer confidence was not derailed by surges in the spread of the virus

The Five Phases of Consumer Confidence During the First Year of the Pandemic

Economics, politics and the virus drove consumer confidence over the year, but their impact varied over time and across demographics

Consumer Confidence Increased in February Across the Country, Including in Texas

Consumers across almost every state grew more confident in February, a marked improvement from the 37 states that saw an increase in January

U.S. & GLOBAL POLITICS

Featured Political Insights

29% of GOP Voters Say It’s Likely Trump Will Be Reinstated as President This Year

Most voters reject far-fetched idea, but many believe America’s democracy is under threat

Among Voters, Biden’s Infrastructure Package Has a Slight Edge Over GOP Proposal

Senate Republican plan drew 48 percent support, while the president’s plan enjoys 52 percent backing

How Popular Is the Senate Filibuster? It Depends on How You Talk About It

Split-sample test shows plurality of voters support keeping the current rule, but also say legislation should pass with a simple majority

51% of Voters Support Facebook’s Decision to Keep Trump Off Platform for at Least Two Years

40% opposed the social media giant’s ruling on the former president

Voters Largely Believe Biden Wants Bipartisanship, but They Don’t Agree With White House’s New Definition of the Term

Just 10% say broad support from Democratic and Republican voters alone counts as bipartisan

Voters Give Biden Relatively Low Marks on Tackling Israel-Palestine Situation

Foreign policy has been a political weakness for a president whose handling of domestic policy is largely popular

A Year After George Floyd’s Murder, Most Americans Are Not Optimistic About Future Race Relations

Views among Democrats, Black Americans about seriousness of police violence diverge from others

More Than Half of GOP Voters Now Dislike Cheney After Her Ouster From Leadership

Just 1% say they’d back her in a hypothetical 2024 Republican presidential primary

Biden’s Expansion of Refugee Admissions Is Unpopular With Bulk of Voters

47% of voters oppose raising the refugee cap for the rest of the fiscal year, while 37% support the move

Republican Voters Largely Back Cheney’s Ouster From Leadership Post

Wyoming Republican is the least popular House GOP leader

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

Western Countries View COVID-19 and the Spread of Infectious Diseases as Major Threats

At least 2 in 3 adults in seven countries say COVID-19 is a major threat to their nations

Vaccinated Consumers Are Now About as Likely as the Unvaccinated to Express Comfort With a Return to Normal

Gap between 2 groups has narrowed since CDC eased mask guidelines for those inoculated against COVID-19

As COVID-19 Origins Get Another Look, Nearly Half of the Public Backs Wuhan Lab Leak Theory

About a quarter of U.S. adults believe the virus moved naturally from animals to humans

Good News for U.S. Economy: Comfort Spikes Among Vaccinated Americans Following Big Shift in CDC’s COVID-19 Guidance

Vaccinated U.S. adults show across-the-board uptick in comfort since CDC announced that they don’t need masks in most places

Despite New Federal Guidance, Much of the Public Plans to Keep Wearing Masks in Most Situations

Adults more likely to be comfortable with a range of activities masked than unmasked

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

Most Adults in 5 European Countries Support Giving People Digital COVID-19 Vaccine Certification

Support for digital vaccine card access dips when considering a requirement that vaccinated people carry them

Most of the Public Favors Digital Vaccine Passports — but Only if They’re Not Mandatory

More than 3 in 5 adults support offering digital vaccination certification to all Americans

As White House Warns of Fourth Wave, 1 in 4 Adults Say They Know Someone Who’s Died of COVID-19

Share of adults who know someone who’s gotten sick or died rises even as major concern falls

A Mixed Grade for COVID-19 Vaccine Rollout: More People See It as Effective but Frustration Is Still High

Adults most likely to describe effort as frustrating, effective, disorganized and too slow

BRANDS & MARKETING

Featured Consumer Insights

Actionable survey-driven analyses of the most important topics related to consumer behavior and brand marketing.

CEOs’ Swift Rebukes of the Capitol Riots Speak to Their Elevated Roles in Society

71% of Americans hold CEOs responsible for being leaders not just in their organizations, but also in American society.

Ushering in a New Era of Marketing Amid a Polarized Public

Perceivable differences in corporate responsibilities exist by political identification, income and education level.

The Evolving Role of Companies in a Post-Election World

A deep-dive into Americans' changing expectations around brands’ engagement with politics

Weathering the Storm: Brand Management in the COVID-19 Era

An essential resource for communications, marketing and insights executives navigating their brands through this difficult time.

The Rise of Retail Investing in The U.S.

New research that aims to shed light on the mindsets, motivations, and spending power of today’s retail investors

Gen Z's Most Loved Brands of 2020

How the pandemic is transforming Gen Z’s relationship with the brands

How the Pandemic Has Altered Expectations of Remote Work

A new Morning Consult survey report indicates the COVID-19 pandemic could disrupt the traditional office model.

GENERATION Z

Understanding Gen Z

Here’s Where the Youngest Generation of Investors is Getting Their Financial Advice

One-third of Gen Z adults and millennials say Facebook and Instagram have impacted their financial decisions

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

41% of Gen Zers say they’re more likely to visit a fast-food restaurant on average if their favorite actor, musician or influencer promotes it

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

DEEP DIVES

Special Series