NEWS & INSIGHTS

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FEATURED

Morning Consult's Most Trusted Brands 2021

Most Trusted Brands sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture

The Jobs Numbers Were Disappointing. Here’s Why

Morning Consult’s high frequency economic indicators in April pointed to an economic slowdown

Vaccine Opposition Closely Mirrors Trump Vote by State; Pace of Vaccinations Stalls Among Young Adults

Morning Consult is conducting around 30,000 weekly surveys in the U.S. on the vaccine rollout

Tracking the Return to Normal

Morning Consult is tracking when consumers will be ready to return to their normal activities, and how their habits will be forever changed

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The Latest News and Insights

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

Nuclear Tax Credit Would Mean ‘Level Playing Field’ With Other Renewables, Former DOE Head of Nuclear Says

Baranwal says subsidies could reverse trend of plant closures, crucial for meeting emissions goals

Republican Voters Largely Back Cheney’s Ouster From Leadership Post

Wyoming Republican is the least popular House GOP leader

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Many Vaccinated Americans Are Still Uncomfortable Returning to Public Activities

Adults who have received at least one dose are less likely to eat in a restaurant, travel abroad or go to the gym than their unvaccinated peers

Biden’s Expansion of Refugee Admissions Is Unpopular With Bulk of Voters

47% of voters oppose raising the refugee cap for the rest of the fiscal year, while 37% support the move

62% of Voters Back Biden’s Land and Water Conservation Effort

Urban voters support the plan at higher rates than rural voters

The Paycheck Protection Program Has Run Dry, and Voter Support for Government Aid to Many Industries Is Fading

Aid to small businesses and restaurants remains broadly popular

56% of Voters Back Oversight Board’s Decision to Uphold Trump’s Facebook Suspension

49% of voters believe Trump should be permanently deplatformed by Facebook; 40% say his account should be restored

Majority of Likely U.S. Olympics Viewers Support IOC’s Ban on Political Demonstration

40% of Americans who say they plan to watch “a lot” of the Tokyo Games “strongly support” the policy

Doctors’ Office Is Still the Top Choice for Most of the Public Seeking Health Care

Over 3 in 5 adults say traditional office would be their pick for wellness visits, blood work, treatment for common illnesses

EXPLORE BY TOPIC

THE COVID-19 VACCINE

Tracking the Vaccine Rollout

Vaccine Opposition Closely Mirrors Trump Vote by State; Pace of Vaccinations Stalls Among Young Adults

Morning Consult is conducting around 30,000 weekly surveys in the U.S. on the vaccine rollout

Russia and Australia Have Highest Rates of Vaccine Skepticism Among 15 Countries

Morning Consult is conducting over 75,000 weekly surveys across the globe on the vaccine rollout

Nearly 3 in 5 Unvaccinated Adults Say a Big Financial Incentive Would Sway Them to Get a COVID-19 Shot

Survey indicates some vaccination incentives and requirements could move the needle for unvaccinated adults

Celebrities Don’t Move the Needle When It Comes to Vaccine Willingness

On average, 23 percent of U.S. adults have heard “some” or “a lot” about celebrities getting vaccinated

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Most Adults in 5 European Countries Support Giving People Digital COVID-19 Vaccine Certification

Support for digital vaccine card access dips when considering a requirement that vaccinated people carry them

TREND TRACKERS

Frequently Updating Trackers

The Vaccine Sentiment Dashboard

Morning Consult is conducting around 30,000 survey interviews each week on the vaccine rollout

Tracking Trust in U.S. Institutions

A weekly look at how Americans trust in major institutions is shifting

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

Tracking the Return to Normal

Weekly updates on consumers’ comfort levels and more

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole.

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

The Jobs Numbers Were Disappointing. Here’s Why

Morning Consult’s high frequency economic indicators in April pointed to an economic slowdown

Vaccines’ Boost to Consumer Confidence Depends on Persuading Holdouts to Get Their Shots

People who have been vaccinated and those who want to be vaccinated have similar levels of consumer confidence, but the people unwilling to get vaccinated have markedly lower levels of consumer confidence

Chinese Consumers Emerge From the Pandemic More Confident

Morning Consult’s China Index of Consumer Sentiment is now higher than it was in October 2019, before the first COVID-19 cases were reported in the country

As the Coronavirus Rages in Brazil, the Global Economic Recovery Is Leaving the Country Behind and Its President Politically Exposed

Brazil's inability to contain the coronavirus is leading to a decline in consumer confidence, increase in food insecurity and a deterioration in personal finances

After 3rd Stimulus, Consumers Across U.S. Feel More Financially Secure but Still Far From a Full Recovery

Personal finances in many states dependent on tourism lag behind the rest of the country

The Stimulus-Fueled Economic Boom Is Upon Us, Strengthening U.S. Consumers’ Finances

In the few weeks following the American Rescue plan, U.S. consumers have increased their savings and that employed workers are less worried about losing income

Among the Three Stimulus Packages, the Latest Has Led to the Fastest Rise in Consumer Confidence

Unlike the first package, the impact of the second bill on consumer confidence was not derailed by surges in the spread of the virus

The Five Phases of Consumer Confidence During the First Year of the Pandemic

Economics, politics and the virus drove consumer confidence over the year, but their impact varied over time and across demographics

Consumer Confidence Increased in February Across the Country, Including in Texas

Consumers across almost every state grew more confident in February, a marked improvement from the 37 states that saw an increase in January

Economic Outlook: Asia-Pacific Countries Lead the Global Consumer Recovery

As the global economic recovery continues, consumers in Asia-Pacific countries are closest to regaining their confidence, while consumers across the Americas remain a long way off

Analysis: How Much Will the $1,400 Stimulus Check Help Financially Vulnerable Americans?

Morning Consult economist John Leer finds that targeted $1,400 stimulus checks issued on March 1 would limit financial hardship for over 20 million adults through July

To See What’s Next For Consumer Spending, Take a Closer Look at High-Income Consumers’ Confidence

Morning Consult's Current Buying Conditions Index among high-income consumers signals that retail sales are recovering after two months of contraction

U.S. & GLOBAL POLITICS

Featured Political Insights

Biden’s Expansion of Refugee Admissions Is Unpopular With Bulk of Voters

47% of voters oppose raising the refugee cap for the rest of the fiscal year, while 37% support the move

Republican Voters Largely Back Cheney’s Ouster From Leadership Post

Wyoming Republican is the least popular House GOP leader

Biden’s $1.8 Trillion American Families Plan Is Supported by Nearly 60% of Voters

While just 1 in 4 Republicans back the package, they expressed more support for the proposal’s individual provisions

McConnell Is Rebounding With Republicans as He Looks ‘to the Future’

Since February low, Kentucky Republican’s favorability rating is up 12 points among GOP voters nationwide

100 Days Into His Presidency, Fewer Voters Think Biden Discourages His Party’s Extremes

Since October, more voters are unsure about Biden’s posture toward the Democratic Party’s more extreme elements

Biden’s Early Tenure Has Improved America’s Image Abroad

Across 14 countries, favorable views about the United States increased by an average of 9 points since Biden’s inauguration

Republicans Drive Decline in Share of Americans Who See Police Violence as a Serious Problem

Polling shows racial, partisan rifts over causes of and potential solutions to police violence

Democrats Start 2022 Cycle With an Edge in Voter Enthusiasm

81% of Democrats say they’re at least somewhat excited about voting in the midterms, compared to 72% of Republicans

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

Tracking Views on the Pandemic

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

Nearly Half of Voters Support a Proposal to Waive Patent Protections for COVID-19 Vaccines

Democrats more likely to support waiver proposal than oppose it, while Republicans are divided

Americans Were Slightly More Likely to Have Heard About Johnson & Johnson’s Vaccine Pause Than When the Rollout Was Resumed

Results underscore difficulty of effective vaccine messaging amid the public health crisis

Most Adults in 5 European Countries Support Giving People Digital COVID-19 Vaccine Certification

Support for digital vaccine card access dips when considering a requirement that vaccinated people carry them

Most of the Public Favors Digital Vaccine Passports — but Only if They’re Not Mandatory

More than 3 in 5 adults support offering digital vaccination certification to all Americans

As White House Warns of Fourth Wave, 1 in 4 Adults Say They Know Someone Who’s Died of COVID-19

Share of adults who know someone who’s gotten sick or died rises even as major concern falls

A Mixed Grade for COVID-19 Vaccine Rollout: More People See It as Effective but Frustration Is Still High

Adults most likely to describe effort as frustrating, effective, disorganized and too slow

One Month In, 3 in 5 Voters Approve of Biden’s COVID-19 Response

Voters’ perceptions of the president’s handling of the pandemic marked by wide partisan splits

Racial Gaps in COVID-19 Vaccine Willingness Narrow, but Barriers to Adoption Remain

3 in 5 adults say they’d get a COVID-19 vaccine, though Black adults remain far less willing

About 3 in 5 Voters Would Support COVID-19 Vaccination Card Requirement

Most voters don’t think getting coronavirus shots should be mandatory

The Pandemic Has Hit Closer to Home for Hispanics Compared to the General Public

Nearly 1 in 5 Hispanics know someone who’s died of COVID-19, poll shows

Dr. Anthony Fauci’s Vaccine Guidance Most Likely to Encourage Voters to Get Vaccinated

The nation’s top infectious disease expert trumps CDC, FDA, politicians on voters’ vaccine trust

BRANDS & MARKETING

Featured Consumer Insights

Actionable survey-driven analyses of the most important topics related to consumer behavior and brand marketing.

CEOs’ Swift Rebukes of the Capitol Riots Speak to Their Elevated Roles in Society

71% of Americans hold CEOs responsible for being leaders not just in their organizations, but also in American society.

Ushering in a New Era of Marketing Amid a Polarized Public

Perceivable differences in corporate responsibilities exist by political identification, income and education level.

The Evolving Role of Companies in a Post-Election World

A deep-dive into Americans' changing expectations around brands’ engagement with politics

Weathering the Storm: Brand Management in the COVID-19 Era

An essential resource for communications, marketing and insights executives navigating their brands through this difficult time.

The Rise of Retail Investing in The U.S.

New research that aims to shed light on the mindsets, motivations, and spending power of today’s retail investors

Gen Z's Most Loved Brands of 2020

How the pandemic is transforming Gen Z’s relationship with the brands

How the Pandemic Has Altered Expectations of Remote Work

A new Morning Consult survey report indicates the COVID-19 pandemic could disrupt the traditional office model.

GENERATION Z

Understanding Gen Z

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

41% of Gen Zers say they’re more likely to visit a fast-food restaurant on average if their favorite actor, musician or influencer promotes it

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

Fewer adults ages 18-23 say they expect to watch February’s Super Bowl than any other generation

How 2020 is Impacting Gen Z's Worldview

A tracking report dedicated to understanding how a tumultuous year is altering the young generation's habits, values, and outlook

Download: Gen Z's Most Loved Brands of 2020

Plus: How the pandemic is transforming Gen Z’s relationship with the brands

The Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

What’s worked for surviving and thriving in the past won’t work for brands with this generation of the future

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

Gen Z, known for its action, activism and impact, is now demanding these qualities from brands

DEEP DIVES

Special Series

FEATURED REPORT

The Most Loved Brands of 2020

In the fourth edition of Morning Consult’s Most Loved Brands, we explore how the COVID-19 pandemic is transforming our relationship with the brands we love.