NEWS & INSIGHTS

Data-driven insights on the most pressing issues in business, economics and politics. Subscribe.

FEATURED

Special Series: The Inauguration of Joe Biden

From health care to the economy, environmental policies and more, Morning Consult is diving deep into what voters want to see from the new administration

Trump’s Approval Rating Stabilizes Among Republicans Ahead of Senate Impeachment Trial

79% of Republican voters approve of the outgoing president — up 3 points from last week’s nadir

The Fastest Growing Brands of 2020

A new report reveals which brands have emerged from the pandemic and recession stronger than before

The U.S. Consumer Confidence Dashboard: Following Riots and Georgia Elections, Confidence Dives Among Republicans

Morning Consult’s Index of Consumer Sentiment dropped to 87.1 on Tuesday, down 0.64 points from the prior week

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what's new

The Latest News and Insights

An Inaugural Inflection Point: Ushering in a New Era of Marketing Amid a Polarized Public

What increasingly divided "citizen consumers" mean for brands' role in building back better in their businesses

Institutional Distrust Deepens on the Right Following Election and Recent Unrest

Republicans have lost trust in 17 out of 18 major institutions - both public and private - tracked by Morning Consult since October

Wings for One? Fewer Americans Plan to Host, Attend Super Bowl Watch Parties Amid Pandemic

About 1 in 4 expected viewers are likely to do so with people from outside of their household

Trump’s Grip on 2024 GOP Primary Field Slips in Wake of Capitol Insurrection

42% of GOP voters say they’d back Trump in a GOP primary, down 12 points from November

Another Economic Stimulus Package Has Overwhelming, Bipartisan Support

84% of voters support passage of a new economic relief measure in the next few weeks

To Compete With At-Home Workouts, Traditional Gyms Amp Up Virtual Offerings

23% of adults currently belong to a gym, down from 32% pre-pandemic

Nearly 2 in 5 Say Social Media Companies’ Decisions to Temporarily Suspend Trump’s Account Are ‘Exactly Right’

And 37% say the president should be banned from social media if he’s spreading election misinformation

Discovery+ Has Star Power and Exclusive Content. But Do People Know What’s Exactly on It?

Only about 20% of U.S. adults know the service will feature lifestyle shows such as "Fixer Upper"

Trump’s Job Approval Hits Unprecedented Low as Majority of Voters Say He Should Resign

37% approve, 60% disapprove of Trump’s job performance

Slow Rollout Has Left 3 in 5 Adults Feeling Frustrated With COVID-19 Vaccination Process

More than half of the public described U.S. vaccination efforts as disorganized and too slow

Amid Bitcoin Boom, Men, Young Adults and Urban Residents Have Highest Levels of Familiarity With the Cryptocurrency

Cryptocurrency hit all-time highs last week

EXPLORE BY TOPIC

TREND TRACKERS

Frequently Updating Trackers

Is the United States Heading in the Right Direction?

Tracking whether Americans think that things in the country are going in the right direction.

How the Coronavirus Outbreak Is Impacting Public Opinion

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

Global Leader Approval Rating Tracker

Tracking the approval rating for governmental leaders in 13 countries

When Will Consumers Feel Safe?

Weekly updates on consumers’ comfort level with various pastimes

Tracking Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

The Morning Consult Consumer Confidence Dashboard

Consumers views regarding current and future personal financial conditions and business conditions.

BRANDS & MARKETING

Featured Consumer Insights

Actionable survey-driven analyses of the most important topics related to consumer behavior and brand marketing.

Series: How COVID-19 Is Changing the Holiday Shopping Season

Like much of 2020, this year’s holiday season will be a moving target for brands.

The Evolving Role of Companies in a Post-Election World

A deep-dive into Americans' changing expectations around brands’ engagement with politics

The Rise of Retail Investing in The U.S.

New research that aims to shed light on the mindsets, motivations, and spending power of today’s retail investors

Weathering the Storm: Brand Management in the COVID-19 Era

An essential resource for communications, marketing and insights executives navigating their brands through this difficult time.

Gen Z's Most Loved Brands of 2020

How the pandemic is transforming Gen Z’s relationship with the brands

The Changing Role of Companies in 2020

2020 has been defined by a quickly changing consumer environment.

How the Pandemic Has Altered Expectations of Remote Work

A new Morning Consult survey report indicates the COVID-19 pandemic could disrupt the traditional office model.

Economics & finance

Tracking U.S. Consumer Confidence

Morning Consult surveys around 6,000 U.S. consumers every day on their views regarding current and future personal financial conditions and business conditions in the country as a whole. This chart displays the Index of Consumer Sentiment, and higher numbers indicate greater confidence:

Every week, Morning Consult’s U.S. consumer confidence dashboard updates with the latest national data and insights from our economic team. Additionally, state-level data and findings is updated once a month.

Analysis: The Four Phases of the 2021 U.S. Economy

Morning Consult’s John Leer lays out the timeline for the post-vaccine U.S. recovery

Analysis: Assessing the True Strength of U.S. Consumers’ Finances

Personal income and savings rates are holding steady, according to BEA data, but longitudinal survey research data provides insight into growing weaknesses

Download: The Effect of the 2020 Election on the Economy in 2021

The election will be key in shaping economic outcomes throughout 2021.

Post-Election U.S. Consumer Confidence Dips as Drop Among GOP Outpaces Rise Among Democrats

Party-driven moves in the daily U.S. Index of Consumer Sentiment are likely to stabilize

Falling Consumer Confidence in Europe Presages a Grim Holiday Season for Retailers

Sales could be salvaged if lockdowns in Europe halt the spread of the coronavirus

Pandemic Economics: How COVID-19 is Shaping American Household Behavior

A partnership between Moody's Analytics and Morning Consult

A Drop in Consumer Confidence During the Pandemic Isn’t a Partisan Issue

Confidence among independents, Democrats and Republicans alike is well below pre-pandemic levels

Unemployment Insurance Hasn’t Disincentivized Workers From Re-entering the Job Market

Unemployed workers who received more in unemployment insurance benefits than they did from their previous job did not return to work at a slower rate.

Divergent Paths for Consumer Confidence in U.S., Europe Underline Need to Control Coronavirus Spread

After moving in lockstep during the early stages of the pandemic, consumer confidence in the United States and Europe resumed taking opposite paths.

U.S. & GLOBAL POLITICS

Featured Political Insights

Trump’s Grip on 2024 GOP Primary Field Slips in Wake of Capitol Insurrection

42% of GOP voters say they’d back Trump in a GOP primary, down 12 points from November

Trump’s Job Approval Hits Unprecedented Low as Majority of Voters Say He Should Resign

37% approve, 60% disapprove of Trump’s job performance

Half of Voters Call for Cabinet to Remove Trump as Bulk of Republicans Say He Should Retain ‘Major Role’ in Party

63% blame the president for Wednesday’s havoc at the Capitol

Most Voters Oppose Republican Push to Overturn Biden’s Electoral College Victory

Roughly half say Trump deserves to be impeached for his call with Georgia’s secretary of state, though a similar share say Congress shouldn’t begin proceedings

Voters’ Confidence in Institutions Rebounds Following 2018 Dip

Small businesses and the military remain America’s most trusted institutions

Democratic Voters Don’t Know Many of Biden’s Early Administration Picks, but Back Them Anyway

GOP voters tend to oppose the picks despite a lack of familiarity

Global Leader Approval

Tracking the approval ratings of 13 leaders around the world

The Top Issues That Drove This Election

An expansive survey research project tracking the issues that are deciding the election

Tracking Voter Trust in Elections

An ongoing survey research project to gauge how voters are responding to unprecedented electoral conditions

2020 U.S. Election Tracker

Morning Consult conducted over 4,000 daily surveys with likely voters on the presidential election, congressional elections, candidate favorability, and more.

Guide to the 2020 Election

A comprehensive review of Morning Consult's election coverage

View the Latest Political Coverage

Recent stories from Morning Consult's Washington team

COVID-19

Tracking Reactions to the Coronavirus Pandemic

How the Coronavirus Outbreak Is Impacting Public Opinion

Updating regularly to track how the pandemic is shaping our politics, economy, culture and daily life

When Will Consumers Feel Safe?

Weekly updates on consumers’ comfort level with various pastimes

Slow Rollout Has Left 3 in 5 Adults Feeling Frustrated With COVID-19 Vaccination Process

More than half of the public described U.S. vaccination efforts as disorganized and too slow

About 3 in 5 Voters Would Support COVID-19 Vaccination Card Requirement

Most voters don’t think getting coronavirus shots should be mandatory

Amid Unrelenting Surge in Cases, More Than 1 in 2 Adults Say the Worst of COVID-19 Hasn’t Hit Yet

Democrats and older adults are more likely to say the worst of the pandemic is ahead of us

The Pandemic Has Hit Closer to Home for Hispanics Compared to the General Public

Nearly 1 in 5 Hispanics know someone who’s died of COVID-19, poll shows

Dr. Anthony Fauci’s Vaccine Guidance Most Likely to Encourage Voters to Get Vaccinated

The nation’s top infectious disease expert trumps CDC, FDA, politicians on voters’ vaccine trust

48% of U.S. Adults Now Say They’d Get a COVID-19 Vaccine, a New Low

Since Morning Consult began tracking in late February, vaccine receptivity is down from a high of 72% in early April

As Venues Focus on Air Quality, Many Sports Fans Are Ready to Return to Indoor Events

Both the NBA and NHL are eager to bring paying fans back during their upcoming seasons, which could begin in early 2021

COVID Fees Are Cropping Up at Businesses. Majorities of Consumers Are Not Happy About It.

Roughly 59% of U.S. adults, on average, oppose fees aimed at recouping pandemic-related costs

Movie Theaters Are Rolling Out Promotions. Consumers Are Ambivalent

On average, 46% of consumers uncomfortable going to movies said no promotion would bring them back to theaters this month

GENERATION Z

Understanding Gen Z

DEEP DIVES

Special Series

FEATURED REPORT

The Most Loved Brands of 2020

In the fourth edition of Morning Consult’s Most Loved Brands, we explore how the COVID-19 pandemic is transforming our relationship with the brands we love.

NEWS & INSIGHTS

FEATURED

Special Series: The Inauguration of Joe Biden

Trump’s Approval Rating Stabilizes Among Republicans Ahead of Senate Impeachment Trial

The Fastest Growing Brands of 2020

The U.S. Consumer Confidence Dashboard: Following Riots and Georgia Elections, Confidence Dives Among Republicans

SUBSCRIBE

what's new

An Inaugural Inflection Point: Ushering in a New Era of Marketing Amid a Polarized Public

Institutional Distrust Deepens on the Right Following Election and Recent Unrest

Wings for One? Fewer Americans Plan to Host, Attend Super Bowl Watch Parties Amid Pandemic

Trump’s Grip on 2024 GOP Primary Field Slips in Wake of Capitol Insurrection

Another Economic Stimulus Package Has Overwhelming, Bipartisan Support

To Compete With At-Home Workouts, Traditional Gyms Amp Up Virtual Offerings

Nearly 2 in 5 Say Social Media Companies’ Decisions to Temporarily Suspend Trump’s Account Are ‘Exactly Right’

Discovery+ Has Star Power and Exclusive Content. But Do People Know What’s Exactly on It?

Trump’s Job Approval Hits Unprecedented Low as Majority of Voters Say He Should Resign

Slow Rollout Has Left 3 in 5 Adults Feeling Frustrated With COVID-19 Vaccination Process

Amid Bitcoin Boom, Men, Young Adults and Urban Residents Have Highest Levels of Familiarity With the Cryptocurrency

EXPLORE BY TOPIC

TREND TRACKERS

Is the United States Heading in the Right Direction?

How the Coronavirus Outbreak Is Impacting Public Opinion

Global Leader Approval Rating Tracker

When Will Consumers Feel Safe?

Tracking Trust in Elections

The Morning Consult Consumer Confidence Dashboard

BRANDS & MARKETING

Series: How COVID-19 Is Changing the Holiday Shopping Season

The Evolving Role of Companies in a Post-Election World

The Rise of Retail Investing in The U.S.

Weathering the Storm: Brand Management in the COVID-19 Era

Gen Z's Most Loved Brands of 2020

The Changing Role of Companies in 2020

How the Pandemic Has Altered Expectations of Remote Work

Economics & finance

Analysis: The Four Phases of the 2021 U.S. Economy

Analysis: Assessing the True Strength of U.S. Consumers’ Finances

Download: The Effect of the 2020 Election on the Economy in 2021

Post-Election U.S. Consumer Confidence Dips as Drop Among GOP Outpaces Rise Among Democrats

Falling Consumer Confidence in Europe Presages a Grim Holiday Season for Retailers

Pandemic Economics: How COVID-19 is Shaping American Household Behavior

A Drop in Consumer Confidence During the Pandemic Isn’t a Partisan Issue

Unemployment Insurance Hasn’t Disincentivized Workers From Re-entering the Job Market

Divergent Paths for Consumer Confidence in U.S., Europe Underline Need to Control Coronavirus Spread

U.S. & GLOBAL POLITICS

Trump’s Grip on 2024 GOP Primary Field Slips in Wake of Capitol Insurrection

Trump’s Job Approval Hits Unprecedented Low as Majority of Voters Say He Should Resign

Half of Voters Call for Cabinet to Remove Trump as Bulk of Republicans Say He Should Retain ‘Major Role’ in Party

Most Voters Oppose Republican Push to Overturn Biden’s Electoral College Victory

Voters’ Confidence in Institutions Rebounds Following 2018 Dip

Democratic Voters Don’t Know Many of Biden’s Early Administration Picks, but Back Them Anyway

Global Leader Approval

The Top Issues That Drove This Election

Tracking Voter Trust in Elections

2020 U.S. Election Tracker

Guide to the 2020 Election

View the Latest Political Coverage

COVID-19

How the Coronavirus Outbreak Is Impacting Public Opinion

When Will Consumers Feel Safe?

Slow Rollout Has Left 3 in 5 Adults Feeling Frustrated With COVID-19 Vaccination Process

About 3 in 5 Voters Would Support COVID-19 Vaccination Card Requirement

Amid Unrelenting Surge in Cases, More Than 1 in 2 Adults Say the Worst of COVID-19 Hasn’t Hit Yet

The Pandemic Has Hit Closer to Home for Hispanics Compared to the General Public

Dr. Anthony Fauci’s Vaccine Guidance Most Likely to Encourage Voters to Get Vaccinated

48% of U.S. Adults Now Say They’d Get a COVID-19 Vaccine, a New Low

As Venues Focus on Air Quality, Many Sports Fans Are Ready to Return to Indoor Events

COVID Fees Are Cropping Up at Businesses. Majorities of Consumers Are Not Happy About It.

Movie Theaters Are Rolling Out Promotions. Consumers Are Ambivalent

GENERATION Z

Even the Super Bowl Isn’t Immune to Gen Z’s Relative Disinterest in Live Sports

How 2020 is Impacting Gen Z's Worldview

Download: Gen Z's Most Loved Brands of 2020

The Sports Industry’s Gen Z Problem

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach

Gen Z Is Here to Save Halloween

Why Gen Z Isn’t Interested in Your Statements, Promises and Commitments — Yet

DEEP DIVES

Holiday Shopping in the COVID-19 Era