TRACKING THE RETURN TO NORMAL

Will things return to normal? What would that new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.

To help answer these complicated questions, Morning Consult is surveying thousands of Americans every week to track how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. The below pages highlight long-term trends, including tracking concern over COVID-19 every week since January 2020.

These pages update every week with new data and analyses. Sign up for alerts below.

Interested in more data like this? Check out Morning Consult’s tracking of the vaccine rollout, including hesitancy and opposition by demographic, in both the United States and around the world.

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