TRACKING THE RETURN TO NORMAL
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.
To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.
ONE YEAR OF COVID
Amid New Guidance for Vaccinated Americans, Many Plan to Keep Masks and Social Distancing
Survey results underscore challenge for public health messaging around COVID-19 shots
Restaurants Are Ready for an Influx of Hungry Customers, but Consumer Comfort Levels Remain Fluid
44% of adults feel safe dining out at restaurants, down from 51% last month after climbing for several weeks
Vast Majority of Americans Still Uncomfortable Attending Games One Year After COVID-19 Stopped Sports
22% of U.S. adults and 27% of sports fans said they’d be open to attending a sporting event right now
Movie Theaters Are Reopening Again. Is the Public Ready?
Analysts are cautiously optimistic but consumer comfort remains a key factor
One Year Into the Pandemic, The Latest on What Consumers Want Brands to Say and Do
Advocating for important issues, staying open to support employees’ livelihood and communities’ wellbeing, and delivering for shareholders will remain a challenge
One Year Later: The Data That Illustrates How American Life Has Changed During the Pandemic
895,400 respondents in over 400 surveys capture the ways people have adjusted to living with the virus