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Explore Morning Consult’s latest data tracking the public’s views on the pandemic here and trends in consumer comfort here.

LAST UPDATE: JUNE 22, 2022

Tracking the Return to Normal: Shopping

Morning Consult is tracking how safe consumers feel returning to retail spaces in light of the COVID-19 pandemic
By: Eliza Carter

 

This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. 

Even considering the e-commerce boom during lockdowns, brick-and-mortar shopping is here to stay. But when consumers will feel safe returning to physical stores and shopping malls remains an unanswered question. Below, Morning Consult provides some insights into shoppers’ state of mind.

Current Spending Habits Compared to 6 Months Ago
Respondents were asked whether they're spending more or less than they usually do in the past six months
Respondents were asked whether they're spending more or less online than they usually do in the past six months
Survey conducted June 16-20, 2022, among a representative sample of 2,210 U.S. adults with an unweighted margin of error of +/-2 percentage points.

Comfort at Shopping Malls
The share of respondents who said they feel comfortable going to a shopping mall right now
Weekly surveys are conducted among a representative sample of roughly 2,200 U.S. adults, with an unweighted margin of error of +/- 2 percentage points.

Shoppers Are More Comfortable in Boutiques, Department Stores Than Malls
Respondents were asked whether they feel comfortable doing the following right now:
Survey conducted June 16-20, 2022, among a representative sample of 2,210 U.S. adults with an unweighted margin of error of +/-2 percentage points.

Tracking the Return to Normal

When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as the pandemic continues to unfold.

To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed.

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