LAST UPDATE: MAY 18, 2022
Tracking the Return to Normal: Travel
This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.
When the pandemic first hit the United States, the travel industry ground to a halt. Now, after positive signs of recovery and Americans traveling again, the coronavirus’ delta omicron is consumers’ latest concern, and all eyes will remain on the public’s comfort related to travel heading into the spring.
Morning Consult is tracking pent-up demand and excitement for many of the activities listed on this page. Bookmark this page for weekly updates of these figures.
KEY TRENDS
- Comfort With Vacationing Dips: 69% of U.S. adults are comfortable going on vacation, down 2 percentage points from last week. Comfort with vacationing is 15 percentage points higher than it was at the start of the year.
- Comfort With Renting a Car Drops: 66% of Americans said they feel comfortable renting a car, down 3 points from last week, while half said they are comfortable flying to a domestic location, down 2 points from the previous survey.
- Comfort With Major Hotels Hits New High: 68% of respondents said they feel comfortable staying at a major hotel chain, a 3-point increase from the previous week and a new high for the activity. Comfort with boutique hotels increased 2 points from the previous survey to 59%.
Tracking the Return to Normal
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.
To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.