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Super Bowl LVI

Following a resurgent year for the NFL in which TV ratings rebounded and even exceeded pre-pandemic levels, expectations are high for this year’s Super Bowl in Los Angeles between the home-team Rams and the Cincinnati Bengals. Ad spots hit record-high prices, while brands new and old have promised outside-the-box commercials. Find all of Morning Consult’s coverage of the big game below.

The Most-Loved Ads of Super Bowl LVI: Meet the New Brands, Same as the Old Brands

Longtime Super Bowl juggernauts Doritos, Budweiser take top billing in Morning Consult’s viewer survey

2 in 3 Super Bowl Viewers Enjoyed Dr. Dre’s Halftime Show

Millennials and Gen Zers were the biggest fans of the performance, which also included Eminem, Snoop Dogg, Kendrick Lamar, Mary J. Blige and 50 Cent

When Americans Think About the Super Bowl, They Think About Pepsi and Budweiser

22% of U.S. adults mentioned the soft drink as a brand they most associate with the Super Bowl

eToro Parachutes Into U.S. Crypto Arms Race With Super Bowl Ad Buy

CMO Nir Szmulewicz says the spot marks the beginning of a $25 million global marketing campaign

Super Bowl LVI: Return of the Movie Trailers

After only one theatrical trailer aired during the 2021 game, Hollywood is expected to return on Sunday in full force

Super Bowl Viewership Poised to Increase This Year Thanks to Gen Zers, Millennials

Share of adults 18-34 who say they expect to watch Bengals-Rams is up 23% from Buccaneers-Chiefs last season

Survey Says Super Bowl LVI’s Rap-Focused Halftime Show Will Be a Hit With the Youths

Gen Zers much prefer this year’s performers, including Eminem and Snoop Dogg, to last year’s headliner, The Weeknd

1 in 4 U.S. Adults Say They’ll Bet on the Super Bowl This Year

That's up 41% from last year

America Is Rooting for Joe Burrow and the Bengals in Super Bowl LVI

But a plurality of U.S. adults expect the Rams to win

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