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Super Bowl LVI
Following a resurgent year for the NFL in which TV ratings rebounded and even exceeded pre-pandemic levels, expectations are high for this year’s Super Bowl in Los Angeles between the home-team Rams and the Cincinnati Bengals. Ad spots hit record-high prices, while brands new and old have promised outside-the-box commercials. Find all of Morning Consult’s coverage of the big game below.
The Most-Loved Ads of Super Bowl LVI: Meet the New Brands, Same as the Old Brands
Longtime Super Bowl juggernauts Doritos, Budweiser take top billing in Morning Consult’s viewer survey