The GLP-1 Consumer
The most comprehensive study of GLP-1 users to date, based on 58,008 surveys.
Morning Consult's brand-consideration data reveals that GLP-1 users show higher purchasing consideration for 99.9% of the 3,081 brands measured. The audience-profile data explains why: GLP-1 users are wealthier, better educated, more digitally engaged, and more optimistic about the economy than the average American.
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GLP-1 users are a consumer archetype that defies easy categorization. They are simultaneously health-conscious and impulsive, status-driven and community-oriented, disciplined about food and enthusiastic about indulgent brands.
They are not a health niche—they are an affluent, hyper-engaged consumer segment that happens to manage weight with modern pharmaceuticals. And as GLP-1 prescriptions continue their rapid growth, this segment will only become more commercially important.
Deep insights about the behaviors, psychographics & demographics of GLP-1 users
Brand- and category-specific trends, including the top 30 standout brands
Author
Nicholas Laughlin
VP, Content