Report

2025 Consumer Trends in 18 Charts

This chart pack compiles Morning Consult data on the consumer behavior — and consumer groups —  that defined 2025, from artificial intelligence-supported search and wellness-driven spending to Gen Alpha and GLP-1 users.

Authors

Ellyn Briggs

Senior Brands Analyst

Behind the Data

The data found throughout this report is powered by a mixture of our always-on platform Morning Consult Intelligence, as well as custom research. Complete methodological details can be found by clicking on the “read more” button on each page.

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The AI-driven market research and consumer insights platform that transforms daily consumer surveys into clear, stakeholder-ready insight – helping leaders continuously monitor change and move from data to decision, faster.

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On-demand, high-quality market research built on the same always-on survey engine — combining automation with expert, science-backed design to go deeper on specific questions and deliver answers built for action.

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