2025 Consumer Trends in 18 Charts
This chart pack compiles Morning Consult data on the consumer behavior — and consumer groups — that defined 2025, from artificial intelligence-supported search and wellness-driven spending to Gen Alpha and GLP-1 users.
Authors
Ellyn Briggs
Senior Brands Analyst
Behind the Data
The data found throughout this report is powered by a mixture of our always-on platform Morning Consult Intelligence, as well as custom research. Complete methodological details can be found by clicking on the “read more” button on each page.
Intelligence Platform
The AI-driven market research and consumer insights platform that transforms daily consumer surveys into clear, stakeholder-ready insight – helping leaders continuously monitor change and move from data to decision, faster.
Custom Research Solutions
On-demand, high-quality market research built on the same always-on survey engine — combining automation with expert, science-backed design to go deeper on specific questions and deliver answers built for action.
