Corporate B2B
Report
The AI Trust Report
Consumer distrust poses a growing threat to the AI industry and broader tech sector. Tracking data shows Americans are souring on AI, even as they find more reasons to use the technology and recognize practical benefits. This growing concern is hitting the industry squarely – it is now among the least trusted industries Morning Consult tracks.
The global picture is starkly different: trust is stable and rising in most countries outside the Anglosphere.
Written by
Nicholas Laughlin
Vice President, Content
What’s in the full report?
This report contains three sections. The first assesses perceptions of AI generally in the U.S., including an in-depth look at positive and negative associations. The second section details trust in AI brands in the U.S. and the third section offers a global look at AI brand trust.
1. AI company trust, benchmarked against 3,000+ brands
Morning Consult data provides an unparalleled look at which AI brands are trusted most, contextualized with data on thousands of other brands and nearly 200 categories.
2. Insights on both the U.S. and global trust outlook
Global brand tracking data in 28 markets offers a more holistic picture of the state of AI trust.
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