Report
NFL Fans' Favorite Brands 2026
A look at the brand preferences and defining audience traits of NFL fans, with over 60 brands cited – from Doritos to DraftKings.
Author
Nick Laughlin
VP, Content
What's in this report
Insights about the NFL audience
Including a look at the politics, economic sentiment and consumer habits of NFL fans.
Brand rankings of the standout and category-specific winners
Download to the see the full list of winners.