Who Uses Prediction Market Apps
Prediction markets are no longer a niche corner of the internet. As platforms like FanDuel, Kalshi, and Polymarket grow in influence, understanding who uses these apps — and how they think, spend, and engage — has become critical for brands, policymakers, and investors.
This new chart pack from Morning Consult delivers a data-driven look at the consumers behind prediction market apps, drawing on more than 134,000 survey responses collected over multiple years.
What You'll Learn
Using Morning Consult Intelligence, this report explores how prediction market users differ from the general population across key dimensions
Consumer Sentiment
How prediction market users feel about the economy, their personal finances, and the country’s direction
Media consumption
Psychographics and habits
Competitiveness, technology adoption, lifestyle behaviors, and leisure activities
Behind the Data
Insights are drawn from Morning Consult’s always-on Intelligence platform, which conducts over 30,000 proprietary surveys daily across 45 countries, covering more than 5,000 brands and 50 economic indicators.
Prediction market users are defined as respondents who report using at least one major prediction or sportsbook platform at least monthly.
Morning Consult Intelligence tracks consumer perceptions on thousands of brands daily, forming the foundation of this report.