Brands & Consumer
Report
The State of Work & the Most Admired Employers
An in-depth look at what’s shaping workforce trends, the growing role of AI at work, and the economic forces underpinning labor trends.
This report also includes the Most Admired Employers, a set of rankings of the brands that have built the best reputations as places to work.
Written by
Nick Laughlin
VP, Content
What’s in the full report?
The Most Admired Employers
The top 25 leading employers across six audiences, including college and non-college workers, men and women, and students and recent graduates, with changes since 2025.
How AI is changing the workday, industry by industry
Track adoption across worker groups and compare reported gains in speed, skills and work quality with time spent correcting AI output.
What workers expect AI to mean for jobs
See where workers expect AI to make their work possible with fewer people, alongside concerns about accuracy and job displacement.
Trust in employers and views on corporate stances
Compare trust in one’s own employer with trust in big business, and explore changing support for companies taking positions on social issues.
Which workers are considering a move
Examine the gap between interest in leaving and active job searching, with comparisons by generation and industry.
What workers want from employers
Explore priorities around pay and work-life balance, rising health care costs and preferences for remote, hybrid and onsite work.
Sign up to get these insights first.
Our Best Intel is Morning Consult's weekly briefing on key trends emerging in our Always-On survey tracking.