Report
What's Trending With Luxury Shoppers
To better understand the shoppers and trends driving the luxury sector, we tapped into Morning Consult Intelligence to track the attitudes and behaviors of consumers who shop from luxury apparel brands.
This report examines their economic outlook, demographics, media usage and attitudes toward luxury brands.
What's Inside
Consumer Confidence and Spending
How luxury shoppers are feeling about the country's economic conditions.
Profiling Luxury Shoppers
Who are luxury shoppers and how do they compare to the average high-income consumer.
Luxury Brand Metrics
What are the recent trends in purchasing consideration and perceived value for luxury brands?
Behind the Data
Data featured in this report comes from Morning Consult Intelligence, the real-time consumer intelligence platform.
Audience data was gathered from April 2024 to October 2025. Audiences were defined as follows:
- U.S. luxury apparel shoppers: Consumers who shop from at least one of the following: Armani, Chanel, Christian Dior, Coach, Givenchy, Louis Vuitton, Bloomingdale’s, Tiffany & Co., Nordstrom, Gucci, Balenciaga, Fendi, Hermès, Moncler or Canada Goose.
- Chinese luxury apparel shoppers: Consumers who shop from at least one of the following: Canada Goose, Chanel, Louis Vuitton, Cartier, Christian Dior, Gucci, Hermès, Rolex or Tiffany & Co.