Hosted by Bobby Blanchard
Senior Director of Audience Development, Morning Consult
Guest Speaker Sofia Baig
Senior Economist, Morning Consult
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Brand growth was rare in 2026. Of the 2,801 brands eligible for this year's analysis, 86% saw purchase consideration hold flat or decline, and the typical brand lost nearly 2 points. Contrast that with last year: 94% of brands saw their purchase consideration grow and the typical brand gained just over 3 points in consideration. Watch this year's webinar where we break down the report and the trends behind it.
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