Exploring the Fastest Growing Brands in a slow year for growth

Brand growth was rare in 2026. Of the 2,801 brands eligible for this year's analysis, 86% saw purchasing consideration hold flat or decline, and the typical brand lost nearly 2 points. Contrast that with last year: 94% of brands saw their purchase consideration grow and the typical brand gained just over 3 points in consideration. Watch this year's webinar where we break down the report and the trends behind it.