WEBINAR
Inside Morning Consult’s Survey Research Technology
Join our research and analytic experts as they discuss the opportunities and challenges facing the survey research industry, how Morning Consult curates high quality survey data at scale, how our data is validated against real world outcomes, and how its used by our customers.
Speakers
Bill Pink
SVP, Brand and Data Strategy, Morning Consult
James Martherus
Senior Research Scientist, Morning Consult
Alexander Podkul
Senior Director, Research Science, Morning Consult
What You'll Learn
How we collect and source interviews online
Encouraging truthful and unique survey responses
How we promote quality survey responses
Our approach to encouraging attentiveness
Evidence it works
Examples of validation against behaviors and business outcomes