How Clients Are Making Confident Pricing and Value Decisions

When consumers encounter higher prices, they may absorb the added cost, trade down, or walk away entirely. For brands, each of these behaviors may call for a different strategic response.

Morning Consult’s Price Response Indicators measure how rising prices and shortages affect purchasing behavior across 21 categories each month. 

Join Kayla Bruun, Head of Economic Analysis, and Daria Averbach, SVP of Client Success, to see how Morning Consult clients are using PRI at the category and brand levels to make smarter pricing and messaging decisions.