Hosted by Daria Averbach
SVP, Client Success, Morning Consult
Guest Speaker Kayla Bruun
Head of Economic Analysis, Morning Consult
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When consumers encounter higher prices, they may absorb the added cost, trade down, or walk away entirely. For brands, each of these behaviors may call for a different strategic response.
Morning Consult’s Price Response Indicators measure how rising prices and shortages affect purchasing behavior across 21 categories each month.
Kayla Bruun, Head of Economic Analysis, and Daria Averbach, SVP of Client Success, show how Morning Consult clients are using PRI at the category and brand levels to make smarter pricing and messaging decisions.
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