AI Research Agent

Your Growth Opportunities, Identified Instantly

The Customer Targeting Agent combines always-on consumer data with expert-designed marketing and research methodology to surface your highest-opportunity audiences, and show you exactly how to reach them.

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What the Customer Targeting Agent Delivers

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See which consumer segments represent your biggest growth opportunities and risks.

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Understand who each segment is and what sets them apart.

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Know where to find them and how to reach them.

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Know what to say — behavioral and lifestyle context that shapes campaign strategy and messaging.

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How It Works

A purpose-built workflow only Morning Consult’s data, AI automation, and research expertise can deliver.

Select Your Brand & Market

Choose a brand and country — the agent takes it from there.

The Agent Gathers Context

The agent conducts real-time web research on the brand to understand its strategic goals, target audiences, and market position before the analysis begins.

Segments Are Identified

The agent evaluates a comprehensive set of demographic, behavioral, and psychographic dimensions to surface and prioritize the highest-opportunity audiences across four growth groups.

Segments Are Profiled

The agent assembles a detailed profile for each segment — who they are, where to find them, and how to reach them — delivered in a structured, editable report.

Equip Your Team With the Next Generation of Growth Intelligence

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