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POLITICO and Morning Consult Announce New Polling Partnership

By Press
September 28, 2016 at 7:31 am ET

ARLINGTON, VA. & WASHINGTON, D.C. — POLITICO and Morning Consult today announced a new polling partnership that will explore the biggest political issues, narratives, and personalities that drive the daily debate. This exclusive partnership, the first of its kind for POLITICO, debuts today in Playbook and will run across POLITICO’s digital properties.

“The POLITICO/Morning Consult partnership ensures that our readers get the fastest data from the field so they know what matters most,” said Anna Palmer. “We will go far beyond the usual horserace poll, instead focusing on key issues, political narratives and trends, and personalities.”

“Playbook’s partnership with Morning Consult empowers our readers to track shifts in public opinion in real time, beyond just election season,” said Jake Sherman. “Working with Morning Consult, we’ll do polling better, faster, and buzzier than anyone else.”

Entering its second decade, POLITICO is the most indispensable source of political and policy journalism for influencers in Washington and the world. POLITICO Playbook is the most consequential morning email for influencers, who rely on it to provide critical information, behind the scenes reporting, and the buzz that drives Washington. Since taking the reins of Playbook in July, Jake Sherman and Anna Palmer have revitalized the product’s impact, relevance, and design while growing its audience.

Related: Clinton Bests Trump in Debate, Half of Likely Voters Say

Founded in 2013, Morning Consult is a media and technology company that provides data-driven insights on politics, policy and business strategy. Morning Consult’s research technology was the first to spot the rise of Donald Trump and Bernie Sanders, identify the social desirability bias impacting Donald Trump, and was recently ranked by FiveThirtyEight as having the lowest house effects of any pollster.

“POLITICO defines the political debate in Washington and across the country,” said Michael Ramlet, Morning Consult CEO and Co-Founder. “Anna and Jake have transformed POLITICO Playbook into a technology platform for Washington.  We are excited to work together to leverage Morning Consult’s data insights to better inform government leaders and industry executives.

The POLITICO/Morning Consult poll debuts today in POLITICO Playbook with the first full poll since Monday’s presidential debate. The results reveal that many American voters watched and enjoyed the debate, with a significant portion believing Hillary Clinton won and Lester Holt was a fair moderator:

  • Three in four likely voters (72 percent) said they watched Monday’s debate, and a little more than half of those viewers (55 percent) said they watched all of the debate.
  • Nearly half of voters (49 percent) believe Hillary Clinton won the debate compared to 26 percent who said Trump.
    • When looking at partisan breakdowns, 18 percent of Republicans said Clinton won, seven percent of Democrats said Trump won. Among independents, 42 percent say Clinton won and 23 percent said Trump won.
  • Hillary Clinton now leads 41 percent to Trump’s 38 percent among likely voters in a four-way match-up.
  • Sixty-two percent of likely voters said the debate was “entertaining,” 55 percent said “informative,” and 50 percent said they “would watch again.”
  • Four in 10 (42 percent) said Lester Holt was impartial, 27 percent said he was more favorable to Clinton and only 2 percent say he was more favorable to Trump.
  • About half (46 percent) said Libertarian nominee Gary Johnson should have been included, and about four in 10 (42 percent) said Green Party nominee Jill Stein should have been included.

Full results: https://morningconsult.com/2016/09/28/clinton-bests-trump-debate-half-likely-voters-say/

The POLITICO/Morning Consult poll, conducted September 26-27, 2016 among 1,253 likely voters, was weighted to approximate a target sample of registered voters based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

Morning Consult