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The Consumer Intelligence Company

Know What’s Moving Your Consumers Before It Moves Your Business.

Morning Consult captures the leading indicators of consumer intent every day, across global markets, and delivers them through always-on intelligence and custom research built for speed, confidence, and growth.
"Morning Consult gives us data and intelligence that scales globally and moves at the pace we need."
Conner LeBas-1
Conner LeBas
Director of Global Brand Insights
Salesforce

Most research tells you what already happened. Morning Consult tells you what’s coming.

Most organizations are making decisions on research that wasn't built for the speed at which consumers and markets change today. Data is slow. Insights are fragmented. By the time analysis reaches leadership, the moment has already passed.

Morning Consult changes that. From brand health and spending behavior to economic sentiment and political trends, we track the signals that move markets every day, so your team sees shifts coming before they show up in your numbers.

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Curious what Morning Consult can do for your team?

Understand how macro forces like inflation, tariffs, and political shifts are affecting your consumers and their propensity to spend.

Understand how macro forces like inflation, tariffs, and political shifts are affecting your consumers and their propensity to spend.

Know where you stand on awareness, trust, and favorability versus your competitors, updated daily.

Know where you stand on awareness, trust, and favorability versus your competitors, updated daily.

Pinpoint who your customers are, where to reach them, and what motivates them to buy.

Pinpoint who your customers are, where to reach them, and what motivates them to buy.

See what's shifting in your category and why people are purchasing.

See what's shifting in your category and why people are purchasing.

Evaluate which partnerships and sponsorships will resonate with your audience.

Evaluate which partnerships and sponsorships will resonate with your audience.

Measure whether your campaigns are changing how people feel, not just reaching them.

Measure whether your campaigns are changing how people feel, not just reaching them.

Morning Consult delivers these answers through two complementary offerings: Morning Consult Intelligence and Custom Research Solutions. Talk to an expert to find out what's right for your team.

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Built on Data You Can Trust and Trend With Confidence

Every insight, agent-generated report, and custom study is powered by the same foundation: the most continuous, high-quality source of consumer intelligence available anywhere.

30,000+

Daily Interviews

Ensuring a continuous, real-time stream of data that captures shifting attitudes and behaviors as they happen.

100+

Countries

Enabling global audience comparison, cross-market trend monitoring, and a fuller understanding of the context shaping consumer sentiment.

6 Billion

Questions

A cumulative record of billions of answered questions, forming one of the richest longitudinal datasets available for understanding how views evolve over time.

Who We Work With

Insights & Analytics

Empower your research team with always-on consumer data that moves at the speed of your business. Uncover what's driving change in your category, diagnose brand strengths and weaknesses, and make insights instantly shareable across the organization. 
Insights & Analytics

Communications & Marketing

Track awareness, favorability, and trust daily. Catch early warning signals before a reputational risk becomes a crisis, and measure the real impact of campaigns and communications — not just reach, but how people actually feel.

Communications & Marketing

Corporate Strategy & Finance

Connect consumer sentiment to economic indicators and political trends. Understand the macro forces shaping your market before they show up in your numbers, and arrive at board meetings with a point of view, not a data request.
Corporate Strategy & Finance

Agencies

Ground client recommendations in real-time consumer intelligence, not assumptions. Monitor brand perception, evaluate partnership opportunities, and deliver clear, defensible analysis your clients trust.

Agencies

Curious what Morning Consult can do for your team?

Talk To An Expert