Advertising
Kimberly-Clark Switches Major Ad Duties From WPP to Accenture Interactive
Nat Ives, The Wall Street Journal
It is the first major win for Accenture in conjunction with new acquisition Droga5.
As the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy
Kristina Monllos, Digiday
You can get anything from direct-to-consumer companies these days — even wedding rings.
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers
Tim Peterson, Digiday
On paper, Walmart’s streaming video service Vudu has a compelling pitch to advertisers. The streamer plugs into the retailer to create a closed-loop system, similar to Amazon’s ad platform, where companies can aim ads at people based on their shopping histories and then see if the ads hit the mark by tying them to sales.
Scary Spice Wants to Talk With Tesco’s CEO After Clubcard Ad
Ellen Milligan, Bloomberg
Tesco Plc Chief Executive Officer Dave Lewis may need to get ready for a scary chat with former Spice Girl Mel B.
The Video Game Death Stranding Arrives After an Elaborate Ad Campaign
Tiffany Hsu, The New York Times
The slow-burn marketing effort was a lot like a rollout for a blockbuster movie.
Media and Entertainment
Disappointed Disney Plus subscribers are getting (adorable) ‘unable to connect’ errors on launch day
Michael Grothaus, Fast Company
Excited fans who couldn’t wait until the launch of Disney+ today, arguably the most anticipated streaming service launch of all time, are finding they might have to wait a little longer.
UEFA Targeting New York Area for 2024 Champions League Final, Sources Say
Alex Silverman, Morning Consult
UEFA, the governing body of soccer in Europe, has informed potential commercial partners that it is trying to bring the 2024 UEFA Champions League Final to the United States, according to people familiar with the discussions.
The Athletic, Axios Raising Money As Rivals Consolidate
Jessica Toonkel and Tom Dotan, The Information
Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, even as older media firms are consolidating.
SiriusXM Parent Company Liberty Media Sees Third-Quarter Earnings Fall
Georg Szalai, Billboard
Liberty Media, the company that is controlled by billionaire mogul John Malone and houses such assets as satellite radio company SiriusXM Radio, the Atlanta Braves baseball club and the Formula One racing circuit, on Monday reported lower third-quarter earnings as higher costs and expenses outweighed increased revenue.
Netflix Was Only the Start: Disney Streaming Service Shakes an Industry
Brooks Barnes, The New York Times
With the arrival of Disney Plus on Tuesday, a growing medium rises to dominance.
Social Media and Technology
Apple Eyes 2022 Release for AR Headset, 2023 for Glasses
Wayne Ma et al., The Information
At an internal October meeting, Apple executives shared the company’s product roadmap for two augmented reality devices.
‘Removing likes removes a post’s power’: Young brands are bracing for Instagram’s potential update
Katie Richards, Glossy
On Friday, Instagram CEO Adam Mosseri tweeted that, beginning this week, the social media platform will start testing hiding likes for groups of users in the U.S.
Bleacher Report’s B/R Football produces interactive show to boost YouTube viewership
Tim Peterson, Digiday
Bleacher Report’s soccer property B/R Football will debut an interactive show on its YouTube channel on Nov. 12.
TikTok Revamps Lobbying as Washington Targets Chinese Ownership
Ben Brody and Megan Wilson, Bloomberg
TikTok, the popular music-video app, is building up its fledgling lobbying operations to counter stepped-up pressure in Washington over its Chinese ownership and wage an escalating battle with Facebook Inc. for viewers.
PR and Marketing
Uber C.E.O. Backtracks After Comparing Khashoggi’s Killing to an Accident
Jacey Fortin, The New York Times
Dara Khosrowshahi compared the killing of Jamal Khashoggi by Saudi operatives to the death of a woman who was hit by a self-driving car. Later, he said the murder “was reprehensible and should not be forgotten or excused.”
Alibaba Sold a Record Amount of Stuff on Singles Day. Apple and Lots of Other Brands Scored Too.
Evie Liu, Barron’s
Check out this math: $1 billion in a minute and eight seconds, $12 billion in an hour, and $38.4 billion in 24 hours.
Southwest Is Flying 38 Jets That Lack Final Safety Verification
Andy Pasztor and Alison Sider, The Wall Street Journal
FAA considered grounding some of the used planes over concerns about gaps in paperwork.
Amazon’s Heavy Recruitment of Chinese Sellers Puts Consumers at Risk
Jon Emont, The Wall Street Journal
The e-commerce platform has included banned, unsafe, mislabeled products. One reason: It wooed China’s manufacturers to sell directly to the U.S.
Burger King brings a plant-based Whopper to Europe
Dee-Ann Durbin, Associated Press
Burger King is introducing a plant-based burger in Europe. But it’s not the Impossible Whopper that’s been a hit with U.S. customers.
Inside Walmart’s Corporate Culture Clash Over E-Commerce
Matthew Boyle, Bloomberg Businessweek
The retail giant’s big investments in its online business have pinched margins, causing friction within its ranks.
Adidas is shutting down the robotic factories that were supposed to be its future
Marc Bain, Quartz
Adidas will cease production at the two “Speedfactories” it built in Germany and the US by April, the company announced today.
Furniture Retailers Start to Feel Tariff Pain More Acutely
Katy Stech Ferek, The Wall Street Journal
Industry’s broad exposure to China ratchets up financial risks; ‘We’re walking the tightrope.’
Amazon founder Jeff Bezos interested in owning NFL team, has strong support among current owners
Jason La Canfora, CBS Sports
The owner of Amazon and the Washington Post could be the next person to join the NFL’s ownership ranks.
Gen Z shoppers grew up online but don’t like to shop there. This holiday, they’ll be at the mall
Mallika Mitra, CNBC
Generation Z shoppers, age 22 and below, are less likely than millennials and Generation X to shop online, according to a survey from The NPD Group.
Opinions, Editorials, Perspectives and Research
How ‘VSCO Girls’ Are Killing Makeup Sales—and Reshaping the Beauty Industry
Nicole Gull McElroy, Fortune
Social media is littered with images of her: She wears very little makeup, oversized t-shirts, bike shorts and Birkenstocks. She’s usually got an armful of scrunchies and carries a Hydro Flask water bottle covered in “save the turtles” stickers.
Big Business Is Overcharging You $5,000 a Year
David Leonhardt, The New York Times
Consolidation is great for corporations — and bad for almost everyone else.
The Case Against Boeing
Alec MacGillis, The New Yorker
Since Samya Stumo’s death in a 737 MAX crash, her parents and her great-uncle, Ralph Nader, have devoted themselves to proving that the company put profit over safety.
|
