Advertising
CMOs’ Tenure Is Getting Shorter Across Many Industries
Ryan Barwick, Adweek
Chief marketing officers are facing new pressures.
Google Cuts Off Adobe’s DSP From Its Ad Exchange
Ronan Shields, Adweek
Malware scare cited as reason for interrupting rival’s access to widely used inventory pool.
AT&T restores service to Breitbart after buying out upstart ad company
Russell Brandom, The Verge
‘Breitbart inquired how it could return to our platform, satisfied our requirements, and is reinstated,’ a representative said.
Navy Federal Credit Union Enlists Mullenlowe And Mediahub As Agencies Of Record
Lindsay Rittenhouse, Ad Age
The IPG shops will handle creative and media, respectively, taking lead duties from incumbent Fitzco.
WeWork boosted its advertising spend by a whopping 164% on its way to one of the most anticipated IPOs of 2019
Tanya Dua, Business Insider Prime
On Wednesday, the office coworking company WeWork filed its paperwork for an initial public offering, in what is likely to be one of the most highly anticipated — and scrutinized — market debuts of the year.
Media and Entertainment
Insider reorganizes under three divisions, two brands
Lucinda Southern, Digiday
Insider Inc. — parent company of Business Insider and general news spin-off Insider — is reorganizing the editorial teams under three divisions: business, news and lifestyle.
‘Spider-Man’ divorce is bad for Disney and Sony
Sarah Whitten, CNBC
A report from Deadline on Tuesday claimed that talks between Sony, which owns the rights to Spider-Man, and Disney, which owns the majority of Marvel’s character lexicon, had broken down.
Hulu and Amazon Prime Video Are Gaining on Netflix in the Streaming Wars
Kelsey Sutton, Adweek
Competitors are taking some of the market.
The Future of TV Is SKAM, a Groundbreaking Norwegian Show
Iana Murray, GQ
How a Scandi sensation became a global phenomenon that’ll change the small screen forever.
Jim Dolan’s Week Gets Worse as Subscribers Flee Knicks Channel
Gerry Smith, Bloomberg
Jim Dolan is having a bad week, and the Knicks’ season hasn’t even started yet.
Social Media and Technology
Big Tech, a Conservative Provocateur and the Fight Over Disinformation
Nicholas Confessore and Justin Bank, The New York Times
A veteran political operative built a potent online disinformation mill with his son. When Silicon Valley changed the rules, they tried to go straight. Or did they?
YouTube Music Is Now Available Within Waze
David Cohen, Adweek
Navigation and entertainment without switching apps.
A years-old Instagram hoax is back — and it’s tricking celebrities and politicians
Kalhan Rosenblatt, NBC News
A years-old hoax is making the rounds on Instagram again, claiming the social media company is about to change its rules in order to access users’ photos.
LinkedIn blocked 21.6M fake accounts in first half of year, as scrutiny of social media giants grows
Nat Levy, Geek Wire
LinkedIn blocked or removed 21.6 million fake accounts on its platform from January to June of this year, a sign that the Microsoft-owned social network is actively fighting some of the same issues that have plagued Facebook, Twitter and others.
PR and Marketing
A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar
David Yaffe-Bellany, The New York Times
“Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said.
‘We have the power to do more’: 130,000 sign petition urging Walmart CEO to end gun sales
Rachel Siegel, The Washington Post
Weeks after two Walmart stores became the scenes of deadly shootings, employees and customers continued to urge the retailer to overhaul its gun policies.
Battle of the Bubbles
Lauren Etter and Craig Giammona, Bloomberg Businessweek
The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management.
WeWork Squeezes People Into Just Half the Space of Most Offices
Jack Sidders, Bloomberg
Here’s a superlative that didn’t get much attention in WeWork’s 220-page prospectus for its planned initial public offering: it jams more people into its spaces than just about any other commercial landlord.
You Got a ‘Free’ Internet Speed Upgrade. Then Your Bill Went Up.
Patrick Thomas and Lillian Rizzo, The Wall Street Journal
Leaning on broadband for growth, cable and telecom companies push consumers toward premium internet tiers.
A Tooth-Straightening Startup Runs Into Resistance
Robb Mandelbaum, Bloomberg Businessweek
SmileDirectClub offers orthodontics by mail. Regulators and dentists have doubts, and some customers have complaints.
The Death of the Bachelor and Bachelorette Party as We Know It
Claire Ballentine, Bloomberg
As couples get married later than their parents’ generation, so goes the binge-drinking bacchanals in place of more substantive, luxury getaways.
The cult scent brand Diptyque is reviving a centuries-old way of wearing perfume
Elizabeth Segran, Fast Company
Luxury candles are so last year!
Simply Good Foods to Buy Protein-Food Producer for $1 Billion
Micah Maidenburg, The Wall Street Journal
Acquisition of Quest expected to be completed by end of year.
People are buying boxes of unknown stuff from Etsy and eBay sellers
Luke Winkle, Vox
Personalized “mystery boxes” are a popular search on online marketplaces.
Apparel is out of fashion
Daphne Howland, Retail Dive
The U.S. consumer has slipped into something more comfortable, and retailers are paying the price.
School uniforms are on the rise — even for toddlers — and it’s changing back-to-school shopping
Abha Bhattarai, The Washington Post
Walmart, Target and Amazon are selling their own lines of polo shirts, pleated skirts and khakis, while Old Navy has ‘uniform hubs’ in all 1,100 U.S. stores.
Opinions, Editorials, Perspectives and Research
Walmart Content To Be No. 4 In U.S. Gun Sales—and Might Do Better Even Lower
Jack Neff, Ad Age
Guns a near ‘retail irrelevance,’ says consultant who thinks Walmart should swap them for dog treats and diapers.
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