Top Stories

  • Planters is successfully drumming up attention for its Super Bowl ad after announcing in a pregame ad the death of its 104-year-old mascot, Mr. Peanut, who perished to save actors Wesley Snipes and Matt Walsh during a road trip. The Super Bowl spot will feature Mr. Peanut’s funeral. (Ad Age)
  • Bill Abbott, CEO of the parent company of the Hallmark Channel, is abruptly stepping down weeks after the network sparked a controversy over its decision to pull ads that featured a same-sex wedding, a move that was later reversed. Abbott served as chief executive of Crown Media Family Networks, which owns the Hallmark Channel, for 11 years and joined the company 20 years ago. (The New York Times)
  • Gap Inc. confirmed that CMO Alegra O’Hare has left the company just shy of a year after taking on the role, as the clothing brand looks to “redefine” the position. (The Drum)

Chart Review

Events Calendar (All Times Local)

01/28/2020
AdExchanger’s Industry Preview
Amazon Strategies
IAB: Digital Fundamentals 8:30 am
Ad Age’s Inside Pages: Super Bowl 6:00 pm
View full calendar

Special Report: The State of Consumer Trust

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Download the full report.

Advertising

Google’s latest user-hostile design change makes ads and search results look identical
Natasha Lomas, TechCrunch

Did you notice a recent change to how Google search results are displayed on the desktop?

SodaStream Taps Bill Nye The Science Guy To Tease Its Super Bowl Ad
Ann-Christine Diaz, Ad Age

Popular children’s show host hints that the brand is heading to Mars for Big Game spot.

After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl
Doug Zanger, Adweek

The National Football League and Las Vegas have had what can be called an “evolving” relationship over the last several decades.

Pitch deck: How Amazon is selling ads on Fire TV
Tim Peterson, Digiday

Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers.

Media and Entertainment

Comcast Sees Q4 Profit Rise 26% On Digital Subscriber Growth
Brian Steinberg, Variety

Comcast said net income in the fourth quarter rose 26% due in large part to increases in the number of subscribers to its digital services, even as it continued to lose traditional pay-TV subscribers and NBCUniversal’s “Cats” movie failed to do bigger business at the box office.

Amazon Music subscriber numbers close in on Apple
Anna Nicolaou, The Financial Times

Ecommerce giant’s streaming service has 55m users in an increasingly crowded market.

Liberty Global Working With Hemisphere Media on a Bid for Univision
Gerry Smith et al., Bloomberg

Liberty Global Plc.’s investment arm is working with Hemisphere Media Group Inc. on a bid for Spanish-language media giant Univision Communications Inc., according to people familiar with the matter.

Maker of Hit Podcast ‘Serial’ Explores Sale
Benjamin Mullin, The Wall Street Journal

Serial Productions has one of the best-known brands in digital audio; New York Times considered a potential suitor.

NBC Sky World News Plots Summer Launch
Brian Steinberg, Variety

The company known for American news staples like “Today” and “Meet The Press” wants to create similar journalism landmarks for audiences around the world.

The Recording Academy is imploding the week before the Grammys. Here’s what we know.
Bethonie Butler, The Washington Post

Despite a lineup of in-demand performers including Ariana Grande, Rosalía, Lizzo and pop-goth wunderkind Billie Eilish, the coming Grammy Awards will, for the third time in as many years, take place amid turmoil within its ranks.

Social Media and Technology

Definitely a concern’: Influencer fraud is on the rise again on Instagram
Kristina Monllos, Digiday

Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report.

The 17 hottest brands in influencer marketing that work with creators on YouTube, Instagram, TikTok, and other platforms
Amanda Perelli, Business Insider

Business Insider is recognizing the leading brands in the influencer-marketing industry, including SeatGeek, Sephora, and Chipotle.

PR and Marketing

Procter & Gamble turnround boosted by pick up in grooming unit
Alistair Gray, The Financial Times

Maker of Gillette razors has been hit as men shave less and amid growing competition.

Fairway Group Files for Bankruptcy in New York
Sunil Kesur and Tiago Ramos Alfaro, Bloomberg

Fairway Group Holdings Corp. filed for Chapter 11 bankruptcy protection in New York Thursday.

They Changed the Way You Buy Your Basics
Lawrence Ingrassia, The New York Times

Founders of Dollar Shave Club, Warby Parker and other billion-dollar companies exploited giant rivals’ weaknesses — and really listened to their customers.

Glossier and Taco Bell Rank Among the Top Brands in Building Online Communities
Richard Collings, Adweek

Dirty Lemon, Glossier and Taco Bell are ranked as the three most culturally relevant consumer brands effectively building online communities by Zyper, a peer-to-peer marketing platform.

The Next Big Thing in Luxury Cruising Is a Much Smaller Ship
Fran Golden, Bloomberg

One of the biggest trends in high-end cruising is extremely small. It’s the opposite, in some ways, of everything you’d expect, even from a luxury cruise brand.

Why Gen Z Loves Guy Fieri, Food Network’s Meme King
Joseph Longo, MEL Magazine

His style may be ironically cool, but the Mayor of Flavortown is earnestly adored. Happy birthday to a true legend.

The End of Opening Ceremony Marks the End of Shopping As We Know It
Lauren Sherman, The Business of Fashion

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

Banana Republic Launches Celebration Of Black Artists
Sarah Mahoney, MediaPost

With a spring campaign called “Color-Full,” Banana Republic is using Black History Month as a jumping-off point for a rich new take on diverse content.

The company that powers Allbirds and Kylie Jenner is coming for Amazon
Patrick Sisson, Vox

It powers Allbirds, Kylie Jenner, and wants to do much more.

Coming Soon to Tinder Dates: Panic Buttons and Safety Check-Ins
Georgia Wells, The Wall Street Journal

Dating app’s partner will send police if users feel threatened; company says many are comfortable with the privacy trade-off.

Opinions, Editorials, Perspectives and Research

CCPA Implementation and the Future of Advertising
Daniel Sepulveda, Morning Consult

As we get closer to the day when Attorney General Xavier Becerra issues the next draft of rules for the implementation of the California Consumer Privacy Act, we must solve for the law’s purpose — to increase consumer control and understanding of the use of their data. 

Can you swallow the idea of lab-grown meat?
Gillian Tett, The Financial Times

The notion of ‘growing’ a steak in a test tube sounds like science fiction. But our food habits change.

It’s time to regulate fashion the way we regulate the oil industry
Elizabeth Segran, Fast Company

France now has an “unofficial fashion minister” tackling the massive pollution produced by the fashion sector. Other governments should follow suit.

Morning Consult