Report
Boycott Risk and Brand Exposure
A comprehensive study of consumer boycotters, drawing on over 500,000 surveys and usage data for 3,000+ brands.
Morning Consult data reveals which brands are most structurally exposed to boycott-driven audience loss — and whether that exposure comes from the left, the right, or both. Additional audience-profile data contextualizes who boycotters are and what separates them from the broader population.
Authors
Nick Laughlin
VP, Content
Report preview
Who are boycotters? How do boycotters differ from the general population? What are the psychographic and behavioral differentiators? Which brands are most exposed to Democratic boycotters, Republican boycotters, and both? The report dives into these questions and more.
Understanding the Modern Boycotter
