When High-Income Consumers Get Nervous: What It Means for Your Business
High-income consumers drove spending growth in 2025. They're also the most sensitive to economic signals, often shifting sentiment before the rest of the market catches up.
Right now, that sentiment is moving. And the pattern is unusual. Join Morning Consult economists John Leer and Kayla Bruun to learn what's happening, how it connects to consumer spending, and what it means for your business.
Hosts
John Leer
Chief Economist, Morning Consult
Kayla Bruun
Head of Economic Analysis, Morning Consult
Julie Vrondran
Senior Sales Director, Morning Consult
What You'll Learn
What's driving confidence shifts among $100k+ earners (and why this time is different)
How high-income sentiment connects to actual spending behavior
The leading indicators that matter most for your business
Behind the Data
Stay ahead of macro risk with Morning Consult Intelligence
Analyze real-time consumer demand and spending signals, including Morning Consult’s proprietary Index of Consumer Sentiment (ICS), to understand how macro conditions, policy shifts, and geopolitical events are shaping confidence and demand before impacts appear in financial results.
