Coined by an adman, co-opted by brands: Earth Day’s complex relationship with advertising
Ellen Ormesher, The Drum
Sustainability experts tell The Drum that increased regulation is starting to weed out greenwashing, but this year’s Earth Day campaigns prove we still have far to go.
Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Karlene Lukovitz, MediaPost
While some have predicted flat to down spending at this year’s upfronts due to the uncertain economic outlook and downturns in categories including tech and cryptocurrency, iSpot.tv’s 2023 upfronts survey presents a somewhat more upbeat scenario.
Why is Karl Lagerfeld, the Met Gala theme, controversial?
Leanne Italie, The Associated Press
Karl Lagerfeld, the subject of this year’s Met Gala, transformed Chanel from frumpy to modern. He revolutionized the merger of hip-hop culture and high fashion. He dressed and befriended celebrities and transformed once-staid runway shows into masterful, theatrical displays.
The Question Isn’t Whether to Shop, It’s Where
Leticia Miranda, Bloomberg
After a brief burst of in-store activity, there are signs consumers are returning to their online spending ways. Are retailers ready for the next wave of e-commerce?
After Fox Settlement, Assault on Media Protections Is Likely to Continue
David Enrich, The New York Times
Those who argue that the news media should pay a steeper price for publishing false information are pushing to have a landmark Supreme Court ruling overturned.
The end of the BuzzFeed era in news
Ben Smith, Semafor
The end of BuzzFeed News signals a vast shift in digital media: the old way of thinking about news as text distributed primarily on social media has passed.
As TikTok Ban Gains Favor With Lawmakers, Creators Keep Asking, “Really?”
Carly Thomas, The Hollywood Reporter
A contingent of users who have built their businesses on the app has been aiming to deflate arguments from politicians who oppose the company over national security concerns.
