Advertising
Prominent DTC brands including Casper, Glossier, Harry’s, and Smile Direct Club are continuing to pump money into Facebook and Instagram despite the ad boycott
Tanya Dua, Business Insider Prime
Direct-to-consumers companies that also include Daily Harvest Inc., Freshly Inc. and more have so far avoided joining the boycott against Facebook Inc.
‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
Seb Joseph, Digiday
One agency executive said that Facebook’s relationship with advertisers is “very transactional,” yet advertisers cannot avoid working with the platform.
Activia Tries An Alphabetic Approach To Court Younger Yogurt Eaters Interested In Gut Health
Jessica Wohl, Ad Age
The yogurt brand launched a new campaign with a diverse cast to appeal to younger women, and is funding research looking into the possibility of the microbiome predicting COVID-19 severity.
Bolstered By Sales Gains, SweeTarts Doubles Down On ‘Be Both’
Steve Ellwanger, MediaPost
Following last year’s “Be Both” campaign for SweeTarts, Ferrara Candy Co. is reusing the creative concept for television and digital spots targeted toward Generation Z.
Ad Campaign Says Don’t Let Covid-19 Fear Delay Doctor Visits
Sarah Krouse, The Wall Street Journal
A new campaign from a coalition that includes Walgreens Boots Alliance Inc. is encouraging people to visit their doctors despite fears that visits could expose them to the coronavirus.
Media and Entertainment
Leaked Letter to NFL by Native American Leaders Demands Immediate Action on Redskins Name
Mary Emily O’Hara, Adweek
The letter was sent to NFL Commissioner Roger Goodell by plaintiffs from two former lawsuits against the league having to do with the team name, and by leaders of the largest Native American advocacy groups in the country.
‘Hamilton’ Drives Up Disney Plus App Downloads 74% Over the Weekend in U.S.
Todd Spangler, Variety
The app was downloaded 458,796 times in the United States alone from Friday through Sunday, almost three-quarters more than the average of the four weekends prior in June 2020.
Is Anyone Watching Quibi?
Benjamin Wallace, Vulture
The streaming service shelled out the funds for A-list talent, but has yet to produce a hit.
Major League Baseball Brushes Off Doubts, Schedules Giants-Dodgers & Yankees-Nationals For Delayed ‘Opening Day’
Dade Hayes, Deadline
The MLB released its 60-game season schedule, one-third of the customary number of games, with the first kicking off July 23 on ESPN.
‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight
Lucinda Southern, Digiday
CNN is working to improve its Sentiment Analysis Moderator ad tool by unblocking some blanket keywords to improve results for advertisers and drive revenue.
Social Media and Technology
U.S. is ‘looking at’ banning TikTok and Chinese social media apps, Pompeo says
Arjun Kharpal, CNBC
Secretary of State Mike Pompeo also encouraged Americans not to download TikTok in an interview with Fox News.
Super-Cleaning Robots May Be the Future of Worker and Consumer Protection
Kaila Mathis, Adweek
Researchers at the Massachusetts Institute of Technology are working with an intelligent mobility robotics company to create robots that can disinfect shopping and dining spaces, as well as others.
Influencer-tech startup ChannelMeter is launching an app that lets YouTubers get paid early — and it’s not the only fintech going after creators
Dan Whateley, Business Insider Prime
Following fintech startup Karat’s launch of their custom charge card for influencers last month, another startup is targeting influencers as potential customers for financial services products.
PR and Marketing
Shoppers across the country are retreating again as coronavirus cases surge
Lauren Thomas, CNBC
For the week ending April 18, retail traffic fell by about 83 percent year-over-year, according to data from retail consultancy ShopperTrak.
Online Shopping Scams Have Been on the Rise Amid the Pandemic
Robert Klara, Adweek
More than 160 consumer complaints have been filed with the Scam Tracker of the Better Business Bureau since Wednesday, many about no-show orders.
The future of the beauty business
Baya Simons, Financial Times
The pandemic has led to changes in consumers’ beauty routines and new artificial intelligence innovations in the industry.
Face Masks Are Suffocating Sales Of Lip Products, Forcing Brands To Refocus
Adrianne Pasquarelli, Ad Age
Sales of products such as lip color, lip stain and lipstick fell 59 percent during the three-month period ending June 14 compared with the same period last year, according to market research firm Numerator.
Luxury fashion and law firms among US bailout recipients
Courtney Weaver et al., Financial Times
Vera Wang received between $2 million and $5 million in funds from the Paycheck Protection Program, while Rag & Bone and Alice + Olivia received between $5 million and $10 million.
Millions of Americans Have Moved Due to Coronavirus
Breanna T Bradham, Bloomberg
Young people in particular have moved back home, with nearly one in ten U.S. adults aged 18 to 29 saying they have moved due to the pandemic, according to data from the Pew Research Center.
Behind Crayola’s Continued Push for More Inclusion in Its Products
Doug Zanger, Adweek
The craft company spent more than eight months creating its “Colors of the World” collection representing different skin tones, and took inspiration from Fenty Beauty.
Jimmy John’s fires employees after they make noose out of bread dough and fake hanging themselves in a viral video
Kate Taylor, Business Insider
The video, which the company said was “completely unacceptable,” renewed backlash against founder James John Liautaud for his hunting hobby and donations to President Donald Trump.
Finsbury, Glover Park And Hering Schuppener Merge As WPP Reduces Stake
Paul Holmes, PRovoke
WPP PLC will own 50.01 percent of the new company, with the remaining 49.99 percent stake going to executives from the three merging firms.
Digitas Weighs In On New Mississippi Flag Design
Larissa Faw, MediaPost
The Publicis Groupe SA agency announced a “passion project” from a group of creatives and designers to propose alternative designs for Mississippi’s state flag, which was retired on June 30 after being the only state flag left in the country showing the Confederate symbol.
Here’s everything to know about Blackout Day 2020
Michael Grothaus, Fast Company
Tuesday has been dubbed as Blackout Day 2020 online, a day during which activist Calvin Martyr is encouraging Black people to only spend money at Black-owned businesses to demonstrate their purchasing power.
Opinions, Editorials, Perspectives and Research
Brands Want To Replace Racial Stereotypes On Packages. Not All Customers Agree
Ad Age Staff
Young consumers are more likely to support changes in packaging than their older peers, according to polling from Ad Age and The Harris Poll.
Influencer Marketing Pioneer Coltrane Curtis on the Steps to Success for Industry Talent
Doug Zanger, Adweek
Curtis founded his influencer marketing agency early, back in 2004, and now has clients including Audi AG, BET, Coca-Cola Co., HBO and more.
Pier 1 May Be the Saddest Story of This Bankruptcy Boom
Rob Walker, Marker
While some retailers that have declared bankruptcy, such as J. Crew Group Inc., won’t disappear Pier 1 Imports Inc. is liquidating all existing merchandise and closing all stores.
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